Debbielani Mendez

CI work focused on increasing average monthly sales of $51 mil for multi-market/multi-unit customer onboarding and reporting, communication, and executional alignment across functions for 125 New Business Managers (NBMs)

• Collaboration with Field Leaders to create/implement processes for NBM team to include: NBM onboarding checklist, agreement mapping, multi market onboarding approval template, NBM training check list for field leaders, NBM on-boarding welcome form
• Implemented/created new reporting processes: Inventory review form/PO shortage report, multi-unit mapping, market basket template/report for order guide data implementation to Snowflake/Tableau, NBM roster reporting in Tableau
• Created new SharePoint site for NBMs; Managing content on site

Project management of various initiatives within Northwest/West Region and Corporate

• Strategy development of 2021 Northwest region Q1 promotion to include budget, promotion metrics, sales communication and sales/area/market payouts, establish vendor participation, creating vendor partnership forms and vendor master log
• Managing Exclusive Brands Wave consolidations for 6 Legacy FSA houses to include communication to area leadership, timelines of communications, scheduling video recordings, communication to sellers. Increased product conversions on average of 45%
• Established timelines/workstreams for specific events and mentoring Area Marketing Manager on planning and execution of events
• Created variety of different written communications, reports and documents

Manage and develop yearly marketing strategies to support/drive key results, sales/profit growth, penetration/account growth, culinary events, blitzes, Food Fanatics Live event, budgets, sales meetings, promotions/incentives to include tracking

• Develop and manage annual marketing budget for two markets, Denver & Albuquerque. 2019 marketing budget finished $60k positive versus 2018 AOP
• Manage, direct, mentor, prioritize Marketing Coordinator; bi-weekly payroll
• Implemented & generated revenue from vendors by collaborating with Area Category Managers to fund 100% of customer facing/sales events such as golf tournament, VIP customer event and vendor fairs. Generated +$41k from vendors for customer golf tournament; +$34K overall spend
• New account promotion, 10-week time frame, for sellers, generating $344,000 additional revenue
• 2019 Food Fanatics Live event generated 4,943 customer leads with average number of 28 leads per vendor with 1046 customer attendance

Created variety of different written communications, reports and documents. Identified issues, analyzed information and provided solutions to problems

• Co-lead portfolio of 5 Areas/11 Markets in West region
• Monthly Area Marketing AOP review
• Direct contribution to growing revenue, profit and market share through region promotion that increased following metrics: customer case penetration - 31.98%, ecommerce customer usage - 62.32%, case growth - 6.1% and new customer accounts - 252
• Implemented training programs with field marketing to develop team skills on company software programs, company brand guidelines, use of Adobe programs such as InDesign, as well as best practices to utilize time efficiently and productively

Developed and implemented performance improvement strategies and plans to promote continuous improvement. Led projects and analyzed data to identify opportunities for improvement

• Enhanced, supported/developed revenue growth, account penetration and net account growth, promotional opportunities with vendors, brokers and manufacturers
• Managed culinary events and increased customer attendance by 95%, while generating average of 32 vendor leads and 25 customer lead

Evaluated customer menu product mix and designed menus that maximized profitability

• Increased customer loyalty and facilitated 80% commitment of their purchases with. Growing customer purchases by average of 38%
• Expanded menu cover sales and increased profit margin to minimum of 25%

• Managed fifteen employees; weekly payroll and yearly performance reviews
• Took ownership of customer issues and followed problems through to resolution
• Collected and analyzed weekly, monthly and annual sales reports

• 3.934 GPA
• Dean's List Fall, Spring, Summer 2015 | 2016

Excellence Awards (3) Writing & PowerPoint

- August 2022 Managing Organizations & Leading People (1)

- January 2023 Management Communications (2)