Deborah Ann Shoemaker

Current Client: Pennsylvania Psychiatric Leadership Council (PPLC)

Former Clients: Pennsylvania Osteopathic Family Physicians Society; Pennsylvania Rheumatology Society; Recovery InSight, Inc.

Responsibilities:

• Evaluated client needs/creating grassroots advocacy policy objectives
• Drafted grassroots advocacy client and patient correspondence
• Engaged in coalition building to advance mutual areas of interest
• Created educational events from start to finish (PPLC)
• Performed relationship-building with stakeholders and legislators
• Co-creator/lead for psychiatric residency director program collective
• Analyzed legislation to determine potential areas of concern
• Performed legislative tracking/reporting for clients
• Managed client relationships via check-ins/progress reports
• Established/maintain productive relationships with key policymakers/staff
• Presented educational member updates at annual conferences
• Developed targeted messaging campaigns and materials for client user
• Served as a reliable resource/point of contact for policymakers
• Collaborated with advocacy committee to create annual goals
• Conducted research/presented compelling arguments to policymakers
• Coordinated grassroots outreach efforts for clients and patients
• Evaluated successful grassroots lobbying/adjusted strategies as needed
• Enhanced credibility by staying informed on current state/federal events

Clients: Pennsylvania Academy- Otolaryngology; Pennsylvania Psychiatric Society; Pennsylvania Rheumatology Society

Responsibilities:

• Managed multiple client accounts simultaneously
• Maintained high level of attention to detail/organization.
• Analyzed proposed legislation to determine potential client impacts
• Updated clients on progress of grassroots advocacy priorities
• Evaluated grassroots lobbying efforts/adjusted strategies as needed
• Developed targeted messaging campaigns/grassroots advocacy materials
• Increased awareness of vital issues by organizing informational sessions
• Built/maintained positive relationships with consumers/key stakeholders
• Used social media platforms for blogger outreach/education
• Responded to media requests for information/created press releases
• Drafted member communications (including newsletters/reports)
• Served as liaison with national organization for Ethics Committee work

Full-Time Client: Pennsylvania Psychiatric Society

Responsibilities:

• Managed team with various skillsets to administer client scope of work
• Built relationships with government officials and key staffers
• Developed strategic partnerships to expand client influence
• Streamlined client processes and implementing new systems/programs
• Developed/implemented client long range strategic planning
• Created promotional materials to educate consumers and families
• Achieved notable increases in public awareness through social media
• Improved collaborative relationships by transparent communication
• Managed administrative, financial and sustainability of client objectives
• Maintained relationships with policymakers and key strategic partners
• Presented/analyzed monthly financial reports and yearly client budgets
• Analyzed industry trends/tracked activities to inform decision making
• Evaluated effectiveness of outside lobbyist, directing annual contract
• Maintained high level of attention to detail and organization
• Developed targeted campaigns to garner support for critical initiatives
• Analyzed proposed legislation to determine client impacts/concerns
• Maintained relationships with consumers, families and stakeholders
• Used various social media platforms for media and member outreach
• Conducted media relations and responded to media requests
• Create grassroots advocacy materials, research, and preparation
• Created /executed targeted campaigns to raise organization membership
• Prepared/edited client publications for internal or external audiences
• Increased revenues/client goals by developing public relations strategies