A results-oriented User Experience (UX Designer) and Researcher who leverages User Experience and Visual Design expertise. As a consultant professional, will contribute to clients' success using my diverse experience working in a collaborative environment.
Hi, I’m
Deborah Arroyo
User Experience (UX) Visual Designer & Researcher
Arlington,VA
Summary
Overview
17
years of professional experience
Work History
Dagraphix Systems LLC aka Deborah Arroyo
UX Designer- Art Director, Visual & Experience Design
08.2017 - Current
Job overview
- Enhanced digital products using Lean UX
- Reduced customer support issues by 30%
- Led UX improvements to increase relatable searches by 15%
- Improved reporting efficiency by 20% and data integrity by 35% through strategic UX initiatives
- Revamped workplace portal to improve usability by 25%.
- Analyzed user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent patch cycles
- Performed manual testing on UX design elements and completed UX designs, authoring feedback reports for use in future updates
- Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions
- Applied both qualitative and quantitative analysis techniques to improve end-user experiences continuously
- Created detailed wireframes and prototypes to guide development team in building high-quality applications
- Conducted thorough user research, identifying key pain points and opportunities for improvement
Broadcasting Board of Governors
Senior Visual Designer
11.2014 - 07.2017
Job overview
- Designed modular HTML email system
- Saved over 5 hours weekly in email creation
- Conceptualized multi-channel marketing campaigns
- Increased employee engagement by 35%.
- Conducted usability tests on prototypes before implementation, identifying issues early on and reducing redesigns later in the process.
Aquent
Art Director, Visual & Experience Design
06.2007 - 11.2014
Job overview
- Created compelling multi-channel marketing materials
- Enhanced brand visibility and increased customer acquisition, leading to 20% revenue growth for government, non-profit, advertising agencies, hospitality, and investment initiatives.
- Developed memorable event branding materials, contributing to successful trade shows and conference experiences.
- Managed design team resources by delegating tasks efficiently based on individual strengths and workload capacity.
- Improved brand consistency by developing and implementing comprehensive visual guidelines across all platforms.
Education
Wharton School For BusinessOnline
AI For Decision Making: Business Strategies And Applications
01.2023 - 05.2023
University Overview
Nielsen Norman Group (NN/g)Remote
User Experience (UX) Master Certification
04.2020 - 09.2020
University Overview
Scrum.orgManhattan, NY
Professional Scrum with UX 1 Certification
07.2019 - 07.2019
University Overview
AJ&SMART And Jake Knapp OnlineOnline
Design Sprint Facilitator Certification
02.2019 - 04.2019
University Overview
Savannah College of Art & Design (SCAD)Savannah, GA
Bachelor of Arts from Graphic Design
09.1997 - 05.2001
University Overview
Skills
UX Management: Scrum with UX, Lean UX, Information Architecture
User Research and Experience Strategy
Visual Design Systems and Interaction Design
AI for Business Decision-Making
Decoupled Architecture Cloud Development
Graphic Design, Publication Design
Human-Centered Design
Responsive Web Design and Design Thinking Workshops
Tools: Sketch, Figma, Adobe Creative Cloud (XD, InDesign, Photoshop, Illustrator), Jira, Confluence, HTML, CSS, JQuery, Javascript, Git, Microsoft (Word, Excel, Powerpoint)
Customer-centric Approach: Extensive experience in UX design focused on user needs and engagement
Communication Skills: Proven ability to collaborate with cross-functional teams and clients
Efficient Task Management: Successfully managed various design projects, ensuring timely delivery
Attention to Detail: Reduced customer service queries, improved usability, and enhanced satisfaction
Timeline
Wharton School For Business
AI For Decision Making: Business Strategies And Applications
01.2023 - 05.2023
Nielsen Norman Group (NN/g)
User Experience (UX) Master Certification
04.2020 - 09.2020
Scrum.org
Professional Scrum with UX 1 Certification
07.2019 - 07.2019
AJ&SMART And Jake Knapp Online
Design Sprint Facilitator Certification
02.2019 - 04.2019
UX Designer- Art Director, Visual & Experience Design
Dagraphix Systems LLC aka Deborah Arroyo
08.2017 - Current
Senior Visual Designer
Broadcasting Board of Governors
11.2014 - 07.2017
Art Director, Visual & Experience Design
Aquent
06.2007 - 11.2014
Savannah College of Art & Design (SCAD)
Bachelor of Arts from Graphic Design
09.1997 - 05.2001
Qualifications
Qualifications
- Library of Congress Consultant (Artemis Consulting, Inc.)
- Bloomberg Law Consultant (Mondo Staffing)
- HeadStart Enterprise System (Eagle Technologies, Inc.)
- Public Broadcasting Service (PBS)
Qualifications
Qualifications
- Library of Congress Consultant (Artemis Consulting, Inc.)
- Bloomberg Law Consultant (Mondo Staffing)
- HeadStart Enterprise System (Eagle Technologies, Inc.)
- Public Broadcasting Service (PBS)