A results-oriented User Experience (UX Designer) and Researcher who leverages User Experience and Visual Design expertise. As a consultant professional, will contribute to clients' success using my diverse experience working in a collaborative environment.
Hi, I’m
Deborah Arroyo
User Experience (UX) Visual Designer & Researcher
Arlington,VA
Summary
Overview
17
years of professional experience
Work History
Dagraphix Systems LLC aka Deborah Arroyo
UX Designer- Art Director, Visual & Experience Design
08.2017 - Current
Job overview
- Enhanced digital products using Lean UX
- Reduced customer support issues by 30%
- Led UX improvements to increase relatable searches by 15%
- Improved reporting efficiency by 20% and data integrity by 35% through strategic UX initiatives
- Revamped workplace portal to improve usability by 25%.
- Analyzed user feedback to influence future UX updates, ameliorating user concerns and pain points during subsequent patch cycles
- Performed manual testing on UX design elements and completed UX designs, authoring feedback reports for use in future updates
- Presented UX designs and solutions to senior staff, evangelizing for user-centric design decisions
- Applied both qualitative and quantitative analysis techniques to improve end-user experiences continuously
- Created detailed wireframes and prototypes to guide development team in building high-quality applications
- Conducted thorough user research, identifying key pain points and opportunities for improvement
Broadcasting Board of Governors
Senior Visual Designer
11.2014 - 07.2017
Job overview
- Designed modular HTML email system
- Saved over 5 hours weekly in email creation
- Conceptualized multi-channel marketing campaigns
- Increased employee engagement by 35%.
- Conducted usability tests on prototypes before implementation, identifying issues early on and reducing redesigns later in the process.
Aquent
Art Director, Visual & Experience Design
06.2007 - 11.2014
Job overview
- Created compelling multi-channel marketing materials
- Enhanced brand visibility and increased customer acquisition, leading to 20% revenue growth for government, non-profit, advertising agencies, hospitality, and investment initiatives.
- Developed memorable event branding materials, contributing to successful trade shows and conference experiences.
- Managed design team resources by delegating tasks efficiently based on individual strengths and workload capacity.
- Improved brand consistency by developing and implementing comprehensive visual guidelines across all platforms.
Education
Wharton School For BusinessOnline
AI For Decision Making: Business Strategies And Applications
01.2023 - 2023.05
University Overview
Nielsen Norman Group (NN/g)Remote
User Experience (UX) Master Certification
04.2020 - 2020.09
University Overview
Scrum.orgManhattan, NY
Professional Scrum with UX 1 Certification
07.2019 - 2019.07
University Overview
AJ&SMART And Jake Knapp OnlineOnline
Design Sprint Facilitator Certification
02.2019 - 2019.04
University Overview
Savannah College of Art & Design (SCAD)Savannah, GA
Bachelor of Arts from Graphic Design
1997.09 - 2001.05 (3 years & 8 months)
University Overview
Skills
UX Management: Scrum with UX, Lean UX, Information Architecture
Timeline
Wharton School For Business
AI For Decision Making: Business Strategies And Applications
01.2023 - 2023.05
Nielsen Norman Group (NN/g)
User Experience (UX) Master Certification
04.2020 - 2020.09
Scrum.org
Professional Scrum with UX 1 Certification
07.2019 - 2019.07
AJ&SMART And Jake Knapp Online
Design Sprint Facilitator Certification
02.2019 - 2019.04
UX Designer- Art Director, Visual & Experience Design
Dagraphix Systems LLC aka Deborah Arroyo
08.2017 - Current
Senior Visual Designer
Broadcasting Board of Governors
11.2014 - 07.2017
Art Director, Visual & Experience Design
Aquent
06.2007 - 11.2014
Savannah College of Art & Design (SCAD)
Bachelor of Arts from Graphic Design
1997.09 - 2001.05 (3 years & 8 months)
Qualifications
Qualifications
- Library of Congress Consultant (Artemis Consulting, Inc.)
- Bloomberg Law Consultant (Mondo Staffing)
- HeadStart Enterprise System (Eagle Technologies, Inc.)
- Public Broadcasting Service (PBS)
Qualifications
Qualifications
- Library of Congress Consultant (Artemis Consulting, Inc.)
- Bloomberg Law Consultant (Mondo Staffing)
- HeadStart Enterprise System (Eagle Technologies, Inc.)
- Public Broadcasting Service (PBS)
Similar Profiles
Esau GaluEsau Galu
IT Technical Support Specialist at BER Flughafen Aka. WG Systems E.kIT Technical Support Specialist at BER Flughafen Aka. WG Systems E.k
ZIDHAAN FIROZEZIDHAAN FIROZE
Electrical Engineer in Training at AKA Energy SystemsElectrical Engineer in Training at AKA Energy Systems
RAKESH RATHODRAKESH RATHOD
Purchase /Project Coordinator at Aka Paint systems Pvt LtdPurchase /Project Coordinator at Aka Paint systems Pvt Ltd
BEN SMITHBEN SMITH
Independent Contractor at Self-employeedIndependent Contractor at Self-employeed
BRIAN GORMANBRIAN GORMAN
Associate Deputy General Counsel at US Department of Defense, Office of General Counsel-Office of Information CounselAssociate Deputy General Counsel at US Department of Defense, Office of General Counsel-Office of Information Counsel