DEBORAH CAMERON

• Boost b-to-b and b-to-c campaign performance by developing engaging and persuasive headlines, call-to-action statements, and compelling body copy
• Lead concepting sessions with design teams to develop engaging materials based on product brand identity and project-specific guidelines
• Conduct interviews, sometimes involving travel, to support campaigns and longer articles
• Research and write 2-3 multi-page articles monthly featured in print and promoted through web and social media channels
• Create original blogs and convert other materials to blogs as required for content marketing campaigns.
• Honored with 2022 silver and 2023 bronze Vetty awards for creative work

Contracted for journalism-based and content-marketing-based assignments

Yellow Scene Magazine

• Progressed from intern to contributor and then to copy editor, associate editor and cuisine editor
• Work includes: Month in Review, Front Range Environmental Update, Colorado's ‘Third Place' community gathering spots, and ‘Best Of' Annual Awards
• Received 2022 Colorado Journalism Award, nominated in 2023 and 2024

The Longmont Leader

• Developed content on a variety of topics including: community issues, restaurants, craft beer and small business development.
• Conscientious about meeting deadlines and communicating article development issues
• Contributed to regular column on Local Longmont activity and Longmont history

Presto Media

• Progressed from writer to editor to editorial coordinator role
• Responsible for oversight of content creation team in a part-time position
• Created, edited, and proofed copy for client websites
• Content focus included consumer interest, science, entertainment, culture, and travel

• Served as spokesperson for all events and media inquiries
• Wrote, researched, and edited press releases, emails, and social media content
• Managed Facebook content
• Expert user of eNewsletter software

• Served as spokesperson and managed all media outreach
• Provided research, writing, and all project management on utility videos, marketing collateral, and annual reports
• Developed content for social media channels.