DEBORAH F CANNON
Jackson,Mississippi
Summary
Over 44 years’ experience in sales industry ~ A well-rounded, results-oriented professional looking to combine proven sales capabilities with business management where effective communication and a determined focus on success and achievement can play a vital role in increasing revenue and market share. Outstanding interpersonal skills. Recognized as an effective spokesperson. Works well independently as well as collaboratively in a team environment. Learns quickly and enjoys challenges. Disciplined and organized with the ability to handle demands of multiple projects. Committed to ideals of excellence. Areas of qualifications include the following:
Business Development
Team Building & Leadership
Budget Management
Client/Vendor Relations
National Accounts
Facilities Management
Sales Team Training
Problem Identification/Resolutions
Policy Formulation
Overview
42
42
years of professional experience
Work History
Territory Sales Representative
GAS EQUIPMENT COMPANY
Dallas, Texas
07.1995 - 03.2023
- Established and maintained relationships with 300+ clients in order to identify and develop new referral sources through cold calling, trade shows, exhibits and advertising campaigns
- Recommend resolutions to complaints, provide marketing information, and prepare business plans for management
- Conduct presentations educating clients on use of equipment
- Submit paperwork for billing and collection, prepare expense and call reports, and assist with sales forecasting
- Develop business plans and sale strategies for market that ensures attainment of sales goals and profitability.
- Prepare marketing plans for individuals and team to help obtain sales leads and prospects as well as penetrate new markets.
- Conduct reviews with trainees and representatives to build more effective communications, to understand training and development needs, and to provide insight on improving sales and activity performance
- Control expenses to meet budget guidelines and maintain accurate records of pricing, sales, and activity reports
- Negotiate contracts with clients and provide accurate feedback on prospective clients to senior management
- Provide information on pricing and products to referral sources
- Attend training seminars to become more knowledgeable of products and services to demonstrate these products and services to customers.
Territory Sales Representative
DEALERS L.P. EQUIPMENT, INC
Memphis, Tennessee
02.1991 - 02.1995
- Established good rapport with 200+ clients and distributors by being courteous, friendly, and helpful.
- Submitted neat and accurate reports to management regarding daily sales activity and maintained client database
- Created and implemented strategies for increasing opportunities to contact and meet with potential clients
- Scheduled appointments by cold calling and met with potential clients presenting products and services
- Transformed under-producing market by resolving long standing issues, and increasing sales
- Planned convention date, selected convention site, developed schedule of events, arranged seminars, booked speakers, and made reservations for quest speakers and VIPs.
Territory Sales Representative
KING EQUIPMENT, INC
Jackson, Mississippi
12.1980 - 02.1991
- Defined sales and marketing strategies based on assigned client base
- Obtained objectives such as account penetration, cultivation of new accounts, and relationship building
- Learned about operations and key support areas which lie outside sales boundary to become knowledgeable of business before marketing products
- Researched products and competition to achieve top line sales and increase profitability
- Compiled heating and cooling loss information on individual homes and businesses to properly size equipment
- Planned and conducted product seminars, developed interest by promotional materials, and held product demonstrations
- Prepared sales forecast, expense reports, budgets, sales reports, and pricing quotes
- Arranged credit terms, negotiated shipping and handling costs, handled daily deposits, accounts receivable/payable, collections, purchasing, invoicing, created itineraries, trained new employees, and monitored monthly inventory.
Education
Bachelors of Science - Agriculture and Home Economics
MISSISSIPPI STATE UNIVERSITY
1979
Skills
- Product and service sales
- Point of sale operation
- Active Listening
- Training and Development
- Dependable and Responsible
- Excellent Communication
- Problem-Solving
- Team building
- Decision-Making
Affiliations
Alabama Propane Gas Association
Secretary 2011-2012
Treasurer 2012-2013
First Vice President 2013-2014
President 2014-2015
Supplier Chairman (2006-2009, 2019-2021)
Finance Committee
Safety and Education Committee
Market Development Committee
Convention Committee
Mississippi Propane Gas Association
Supplier Chairman 2011-2012 and 2017-2021
Southeast Propane Gas Convention & Tradeshow Committee
Tennessee Propane Gas Association
Director Associate Junior 2015-2016
Director Associate 2016-2017
Convention Committee 2015-2016
Education & Safety Committee 2015-2016
Market Development Committee 2015-2016
Louisiana Propane Gas Association
Southwest Propane Gas Convention & Tradeshow Committee
Supplier Chairman
Safety and Education Chairman
Convention Chairman
Texas Propane Gas Association
Southwest Propane Gas Convention & Tradeshow Committee
Supplier Chairman
Technical and Standards Chairman
Convention Committee
AFRED Advisory Committee
LP Gas Advisory Committee
Indiana Propane Gas Association
Kentucky Propane Gas Association
Arkansas Propane Gas Association
Additional Information
- AWARDS , Gas Equipment Company Salesman of the Year 2000 and 2010 Gas Equipment Company Outstanding Service Award 2002 Outstanding Service as Alabama Propane Gas Association Supplier Representative 2006, 2007, 2008 AL President’s Award 2019 Louisiana Propane Gas Association Supplier of the Year 1992, 1995, 1999, 2001, 2003, 2005 110% Award for Outstanding Service as Technical and Standards Committee Chairman 2003, 2004 Vanguard Outstanding Sales Award 2002
Timeline
Territory Sales Representative
GAS EQUIPMENT COMPANY
07.1995 - 03.2023
Territory Sales Representative
DEALERS L.P. EQUIPMENT, INC
02.1991 - 02.1995
Territory Sales Representative
KING EQUIPMENT, INC
12.1980 - 02.1991
Bachelors of Science - Agriculture and Home Economics
MISSISSIPPI STATE UNIVERSITY
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