Deborah Cates
Hendersonville,NC
Summary
Results-driven sales and marketing professional with a proven track record in driving revenue growth and fostering client satisfaction. Experienced in managing a diverse portfolio, negotiating deals, and implementing effective sales. Ability to develop and execute strategic marketing plans that drive census growth, enhance community outreach, and strengthen referral partnerships. Recognized for ability to collaborate with teams, adapt to changing market conditions, and consistently achieve results. Highly reliable with excellent communication, customer service, and marketing skills. Passionate about working with others and helping them solve problems. Skilled in market analysis, lead generation, and event coordination to increase occupancy and revenue.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Licensed Real Estate Sales Broker
Lpt Realty
11.2020 - Current
- Developed strong client relationships to drive sales growth.
- Enhanced market reach by identifying potential clients.
- Increased sales volume by developing and maintaining strong relationships with clients and other real estate professionals.
- Maximized client satisfaction by consistently following up on leads, referrals, and new business opportunities to ensure a steady flow of potential buyers or sellers.
- Delivered exceptional customer service by promptly addressing concerns or queries from clients throughout the entire transaction process.
- Maximized exposure for property listings by utilizing multiple online platforms and creating visually appealing advertisements.
- Successfully closed deals in a timely manner by efficiently managing all transaction documentation and communication between parties.
- Toured properties with clients
- Participated in industry networking events to foster connections with potential clients and partners.
- Organized client databases, maintaining accurate records of contact information, preferences, and transaction histories.
- Conducted comparative market analyses to assist clients in making informed decisions regarding property values.
- Continually updated clients on the progress of their transactions, addressing any concerns and answering questions promptly.
- Developed comprehensive marketing strategies to promote property listings, attracting potential buyers.
- Increased client satisfaction by providing exceptional customer service and maintaining open communication with buyers and sellers.
- Received ROOKIE OF THE YEAR IN SALES, and MULTI-MILLION DOLLAR SALES AWARD from Ferguson Real Estate & Associates, and MAY TOP TEN AGENT from KW. Reality
On Site Multi-Family Property Manager
Vista Capital Management Group
11.2022 - 04.2024
- Maintained 100% occupancy through proactive management
- Enhanced overall brand image by collaborating closely with the marketing team to create eye-catching promotional materials.
- Monitored market trends to establish competitive rental rates while maintaining profitability for owners.
- Managed budgets, financial reports, and rent collection for multiple properties, ensuring fiscal responsibility.
- Developed marketing strategies to attract prospective tenants and drive occupancy rates.
- Reviewed market research data and changed sales plans accordingly.
- Organized engaging events for prospective residents, showcasing the unique benefits of living in the community.
- Maintained accurate records of prospective buyer information using CRM software, ensuring efficient tracking of all leads.
- Provided exceptional customer service, addressing concerns and inquiries promptly and professionally.
Regional Customer Care Supervisor
Tons of Rentals
04.2020 - 10.2021
- Supervised team of 8 to achieve high standards in customer service in call center atmosphere, along with overseen maintenance dept,leasing of 930 rental units in NC & SC.
- Developed strategies to improve response times and customer interactions.
- Addressed customer complaints to maintain positive client relationships.
- Facilitated onboarding of new employees, ensuring comprehensive training.
- Monitored team performance to meet service level agreements.
- Worked with owners and potential clients to keep satisfaction within company and goals met.
- Led team meetings for sharing best practices and new policies.
On-Site Multi-Family Property Manager
UPM Property Management
05.2018 - 04.2020
- Cultivated strong community ties through event organization,orchestrating activities,driving resident participating
- Conducted thorough background checks on prospective tenants, maintaining a high quality resident profile at the property.
- Improved tenant satisfaction by promptly addressing maintenance requests and concerns.
- Ensured legal compliance by keeping up-to-date on local laws and regulations pertaining to property management.
- Proactively addressed tenant concerns, enhancing satisfaction
- Devised strategies for sustained full occupancy, ensuring financial stability
- Led comprehensive property operations of new lease up, achieving sustained 100% occupancy across 200 units through strategic tenant retention and community engagement initiatives, within 4 months of Certificate of occupancy
- Orchestrated community activities, driving resident participation
- Optimized administrative tasks, enhancing property safety and management
- Enhanced resident satisfaction through efficient administrative tasks
- Ensured resident safety by effectively handling emergency calls
- Fostered community engagement by attending all events
- Analyzed market trends and competitor offerings to strategically position the community in a competitive marketplace.
- Coordinated property maintenance efforts to ensure tenant satisfaction and building upkeep.
On Site Multi-Family Property Manager
GEM Management Company
05.2014 - 05.2018
- Managed 3 properties in NC & SC and new lease up
- Responsible for over all property operations, maintenance,accounting, uploading data, applications and financial health of property
- Provided exceptional customer service, addressing concerns and inquiries promptly and professionally.
- Improved prospect conversion rates by tailoring sales strategies based on individual needs and preferences.
- Assisted residents with relocation logistics, providing resources and guidance throughout their transition into the community.
- Organized engaging events for prospective residents, showcasing the unique benefits of living in the community.
- Maintained accurate records of prospective buyer information using CRM software, ensuring efficient tracking of all leads.
Live-In On Site Manager
Hawthorn Retirement Senior Care
02.2012 - 04.2014
- Lived on-site to provide exceptional hospitality to the residents,and ensure safety protocol's were in place 24 hrs.
- Maintained personal lines of communication with potential buyers to answer property inquiries and set expectation standards for future community plans.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Led team members in maintenance, transportation, house keeping, activities,dining room.
- Held events to invite outside community engagement
- Handled all admission and move out paperwork, account and payables
- Marketed to the community to invite referrals
- Received SENIOR ADVISOR 2013 EXCELLANCE AWARD, putting us in the TOP 1%Nationwide based on ratings and reviews from residents, families, and visitors.
Activity Coordinator
Hawthorn Senior Care
02.2010 - 11.2012
- Developed and led enriching senior activities while mentoring new staff members, resulting in 35% increased resident participation and enhanced quality of life
- Developed customized activity plans for diverse groups, ensuring inclusivity and accessibility for all participants.
- Coordinated special events like holiday parties or themed days that fostered a sense of community among participants.
- Maintained open lines of communication between staff members to ensure seamless coordination of all aspects of the programming process.
- Increased volunteer retention by providing thorough training, consistent support, and recognition of efforts.
- Maintained and ordered supplies for activities.
Certified Activity Director
Golden Living Skilled Nursing
01.2007 - 01.2010
- Coordinated engaging recreational activities for senior residents, fostering social connections and promoting physical well-being through tailored group programs
- Developed and implemented innovative activity schedules that enhanced resident participation and satisfaction in daily recreational programs
- Partnered with healthcare teams to create inclusive activities addressing diverse physical and cognitive needs of senior residents
- Maintained detailed activity logs and resident participation records while ensuring compliance with care facility protocols and safety guidelines
- Led dynamic group sessions that strengthened community bonds and improved residents' quality of life through meaningful social engagement
- Ensured compliance with state regulations and facility policies by maintaining accurate documentation of activity programs.
- Planned resident outings and special events to mark holidays and celebrate special occasions.
- Developed strong relationships with residents and their families, fostering a supportive community environment.
- Careplans
Resident Care Assistant
Acts Retirement
10.2003 - 01.2007
- Contributed to a positive work environment by actively collaborating with team members and sharing feedback on areas for improvement or potential solutions.
- Prepared activity calendar and events
- Chaperoned resident events and trips
- Assisted with resident tours of community
- Worked with other departments if needed to successfully care for the residents.(housekeeping,dietary aid, home health, transportation)
Education
Business Administration And Management
Isothermal Community College
Activity Director Certified/NCCAP Certification
ABTech & Blue Ridge College
SC Property Management
Fortune Academy of Real Estate
Real Estate
Cumbie & Trull Real Estate
Skills
- Sales negotiation
- Client relationship
- Market analysis
- Contract management
- Sales strategy
- Customer engagement
- Lead generation
Certification
- NC & SC Real Estate License
- NC Notary Public
- Accredited Buyer Representation
- Military Relocation Specialist
- Resort & Second Home Property Specialist
- Certified New Home Build Specialist
- SC Property Management
Timeline
On Site Multi-Family Property Manager
Vista Capital Management Group
11.2022 - 04.2024
Licensed Real Estate Sales Broker
Lpt Realty
11.2020 - Current
Regional Customer Care Supervisor
Tons of Rentals
04.2020 - 10.2021
On-Site Multi-Family Property Manager
UPM Property Management
05.2018 - 04.2020
On Site Multi-Family Property Manager
GEM Management Company
05.2014 - 05.2018
Live-In On Site Manager
Hawthorn Retirement Senior Care
02.2012 - 04.2014
Activity Coordinator
Hawthorn Senior Care
02.2010 - 11.2012
Certified Activity Director
Golden Living Skilled Nursing
01.2007 - 01.2010
Resident Care Assistant
Acts Retirement
10.2003 - 01.2007
- NC & SC Real Estate License
- NC Notary Public
- Accredited Buyer Representation
- Military Relocation Specialist
- Resort & Second Home Property Specialist
- Certified New Home Build Specialist
- SC Property Management
Business Administration And Management
Isothermal Community College
Activity Director Certified/NCCAP Certification
ABTech & Blue Ridge College
SC Property Management
Fortune Academy of Real Estate
Real Estate
Cumbie & Trull Real Estate
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