DEBORAH DEPAOLO
Stamford
Summary
Integrated Marketing Professional with client-side marketing achievement. Currently seeking to pursue a Marketing Project Management or Event Planning role with a growing organization. Driven marketing project and event management professional with the ability to manage multiple projects simultaneously from concept through successful execution. A strong work ethic combined with a commitment to excellence in all that’s undertaken provides a solid foundation to effectively work with cross functional teams, sales, and senior management in accomplishing marketing and business objectives.
Overview
26
26
years of professional experience
Work History
Shopper Marketing & Sales Operations
GODIVA CHOCOLATIER
06.2019 - 10.2023
- Managed planning, budgeting & execution of annual Sweets & Snacks Expo including exhibit vendor research and selection, budgets, booth design, sampling coordination, Chef engagement, internal and external communications with show vendors and internal cross functional teams – Sales, Marketing, Finance, & Supply Chain, and travel arrangements
- Managed creation of secondary displays and sell-sheets for new product introductions and seasonal refreshes
- Oversaw customer specific POS and seasonal sample comps creative, vendor assignments and production
- Managed sample process ordering through distribution for all seasonal sell-in products and activities
- Handled all invoice processing and expense tracking for the Trade Promotions and Product Samples budgets
- Processed Shopper Marketing and Sales trade invoices for payment including creation of requisition, purchase order submissions, budget tracking and reporting month end accruals to Finance
Shopper Marketing Consultant
PLADIS
10.2017 - 05.2019
- Assist Sr
- Manager with execution and budgeting of national and retailer plans
- Lead the development and execution of all permanent and semi-permanent merchandising units for Food, Drug, Mass channels resulting in increased secondary display placement in year one
- Lead pladis internal team for all trade show participation
- Develop and manage coupon incentives and closely monitor all budgets
- Assisted in execution of partnerships
- Developed all Sales communications and sell sheets
Independent Consultant
Illy Café
01.2017 - 09.2017
- Identified and developed strategic promotional concepts and omni channel overlays, promotional digital solutions, and direct mail efforts to support Illy’s brand pillars and marketing objectives
- Developed associated budgets and managed all vendor resources
Project Manager Consultant, Food Service Innovation
PEPSICO, FOOD SERVICE DIVISION
03.2014 - 06.2016
- Facilitated and supported cross-functional team project activities for adoption of new equipment management processes and installations
- Interacted with Supply Chain, Equipment Development, Sales, R&D, Finance, and Systems for Spire equipment from sell-in to activation
- Successfully managed internal/external cross-functional team placement of 130 units/$600M+ Spire equipment upgrades, new installations, and beverage destination centers at 100+ locations
- Managed and maintained project tracking of cross-functional process flows and documentation using MS Project
Creative Services Consultant
PITNEY BOWES, INC.
06.2012 - 06.2013
- Led creative development of multiple global marketing projects for an assortment of collateral, direct mail, print and digital media from start to finish for four (4) Business Units, Corporate PR, and event initiatives
- Managed internal and external freelancers and vendors, including design, copywriters, print production resources, project timelines and budgets
- Tracked projects using Workamajig project management software
Manager, Consumer Integration & Activation/Promotions, Maxwell House Coffee
KRAFT FOODS
03.2009 - 08.2010
- Effectively liaised daily with brand, cross-functional teams, agencies, and partners to develop IMC concept plans to ensure alignment with brand strategies and objectives
- Managed multiple themed 360 promotional programs with expenditures in excess of $2MM; solicited partners and developed promotional material including in-store, FSI, on-pack, digital, and direct mail
- Successfully created and launched KraftFoods.com Iced Coffee micro site and social media initiatives
- Steered comprehensive brand and account specific promotional tactical plan development and execution, including concepts/creative and post-program analytics
- Drove new product awareness and trial by disseminating over 4MM samples in the first half of 2010
Promotion Manager, Beverages: Crystal Light/Kool-Aid/Country Time/TANG Trademarks
KRAFT FOODS
01.2006 - 01.2009
- Spearheaded innovative promotional planning, creative development and implementation for branding events, in-store campaigns, FSI, direct mail, promotional packaging, social media, digital promotions, premiums, and PR support
- Managed $700M+ in strategic cross-business unit partnerships, sampling initiatives and all secondary display development
- Managed all photo shoots for displays, POS and promotional tactics
- Managed development of multiple brand events including the award winning $2MM Crystal Light 20-market national mobile tour, integrating strategic cosmetic partnership and Step-up Women’s Network charity component
- Administered annual $15MM+ promotional budget and dedicated $3MM display budget
- Led powdered beverage effort against companywide sustainability goal, delivering gross revenue of $3MM+
- Directed multiple Crystal Light online promotions and the launch of first digital coupon and first charitable on pack/online code donation program with celebrity integration and Susan G
- Komen charity donation component
- Managed development/implementation of the upumpitup.com social media network online sweepstakes and daily instant win program driving 36% more site registrants than traditional advertising
- Facilitated agency development and activation of Country Time’s Alex’s Lemonade Stand Foundation charity alignment promotions and grass roots events initiatives
Associate Promotion Manager, Balance Bar Trademarks
KRAFT FOODS
01.2004 - 01.2006
- Led ideation and development of strategic promotional initiatives and budgets to support the new Balance Bar trademark strategy; launched all in-store POS and direct to consumer initiatives to drive shopper demand through customer collaboration
- Managed $5MM+ niche product promotions budget and analyzed expenditures to maximize ROI
- Captured $1MM in saving through negotiation of in-store nutrition bar category shelf buy-out
- Administered $1MM+ Balance Bar individual, team, and community grants program; functioned as promotions liaison with PR and internet group
Associate Promotion Manager, Jell-O/Baking & Canning Trademarks
KRAFT FOODS
01.1998 - 01.2004
- Designed, managed and launched consumer promotions for the Jell-O and Baking & Canning trademarks, including health and wellness platform initiatives, bi-lingual Point of Sale, and the creation of multiple cookbooks
- Managed a promotional budget in excess of $15MM and secured more than $700M in partner revenue
- Devised and managed 360 partnered recipe portfolio strategy which resulted in 3.7MM recipes distributed
- Negotiated strategic alliances with Reynolds Baking Cups with in-kind exposure estimated at $750M in the 1st year, with Shop at Home Network for free Jell-O mold distribution and on-air demos, and with Tupperware expanding home-made jam messaging to 800M consumers
- Drove multi-brand performance and cost efficiencies for Baker’s Mega Baking Center by increasing the budget $600M for a total program spend of $1.4MM
Education
Bachelor of Science - Marketing Concentration
Sacred Heart University School of Business
Fairfield, CTAdvanced Executive Administration Degree -
Katherine Gibbs College
Norwalk, CTSkills
- Project Management
- Event Planning & Management
- Creative Management
- Incentive Planning & Execution
- Field Sales Communications
- Agencies & Vendors Management
- Digital/Social/Omnichannel Integration
- Internal/External Partner Negotiations
- Multi-Million Dollar Budget Management
- POS and Display Development
- Strong work ethic
- Promotional planning
Timeline
Shopper Marketing & Sales Operations
GODIVA CHOCOLATIER
06.2019 - 10.2023
Shopper Marketing Consultant
PLADIS
10.2017 - 05.2019
Independent Consultant
Illy Café
01.2017 - 09.2017
Project Manager Consultant, Food Service Innovation
PEPSICO, FOOD SERVICE DIVISION
03.2014 - 06.2016
Creative Services Consultant
PITNEY BOWES, INC.
06.2012 - 06.2013
Manager, Consumer Integration & Activation/Promotions, Maxwell House Coffee
KRAFT FOODS
03.2009 - 08.2010
Promotion Manager, Beverages: Crystal Light/Kool-Aid/Country Time/TANG Trademarks
KRAFT FOODS
01.2006 - 01.2009
Associate Promotion Manager, Balance Bar Trademarks
KRAFT FOODS
01.2004 - 01.2006
Associate Promotion Manager, Jell-O/Baking & Canning Trademarks
KRAFT FOODS
01.1998 - 01.2004
Advanced Executive Administration Degree -
Katherine Gibbs College
Bachelor of Science - Marketing Concentration
Sacred Heart University School of Business
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