Deborah Hadala

• Developed and implemented comprehensive marketing strategies for product launches, software releases, events, and public relations campaigns. This included conducting market research, defining key messaging, coordinating cross-functional teams, and aligning initiatives with overall business goals to drive brand awareness and sales growth.

• Managed and optimized all social media channels (LinkedIn, Facebook, Instagram, Twitter/X), executing targeted content strategies to increase audience engagement and reach. Utilized performance analytics to refine content and scheduling, and maintained a consistent brand voice across platforms.

• Created and curated compelling content—including graphics, video snippets, copy, and hashtags—for use across social media, newsletters, and email marketing. Ensured all content aligned with brand guidelines and leveraged trends to boost organic reach and interaction.

• Managed the production and distribution of marketing collateral, such as brochures, digital ads, flyers, and trade show materials. Collaborated with copywriters, and print vendors to maintain quality and meet deadlines, while ensuring all materials reflected current product offerings and branding.

• Planned and executed a wide range of marketing activities, including event logistics, promotional campaigns and trade show booth setup. Coordinated with Sales teams to ensure materials and messaging were strategically aligned.

• Deployed and tracked inbound marketing campaigns using HubSpot. Built landing pages, and emails, and analyzed campaign performance through key metrics (open rates, click-through rates, bounces and conversion). Partnered with the Sales team to align leads with pipeline goals and improve lead nurturing strategies.

• Coordinated and executed trade shows and marketing events, handling end-to-end planning including booth design, promotional items, travel logistics, and post-event lead follow-up.

• Developed and executed tailored content strategies for a diverse portfolio of clients, including resorts, restaurants, pet shops, health and wellness clinics, gyms, supermarkets, and security companies, driving engagement and brand growth.

• Designed and launched high-performing targeted ads across Facebook, Instagram, Twitter, LinkedIn, and Google, boosting brand awareness, customer engagement, and conversion rates.

• Led crisis management efforts for client accounts, protecting brand reputation through timely responses and strategic damage control. Responded to negative reviews and feedback with tact and professionalism, aligning with brand guidelines to mitigate reputational risks and foster customer trust.

• Monitored and analyzed key performance metrics, including redirects, click-through rates, and bounce rates, optimizing campaigns for maximum effectiveness and ROI.

• Aligned digital marketing strategies with client objectives to deliver measurable results, ensuring consistent performance improvements.

• Prepared and delivered in-depth quarterly performance reports, using data insights to refine and adapt client marketing strategies.

• Enhanced advertising campaigns through innovative social media and digital marketing strategies, achieving notable increases in engagement and brand visibility.

• Built and nurtured strong partnerships with bloggers and traditional media outlets, driving positive brand exposure and reputation.

• Coordinated cross-functional marketing projects to ensure the timely and successful execution of client campaigns and objectives.

• Created compelling copy for marketing materials that reflected brand identity and resonated with target audiences.

• Implemented advanced photographic techniques to produce visually impactful imagery, elevating clients’ social media presence and engagement.

• Planned and set up equipment for both on-site and off-site photography sessions during interviews.

• Covered breaking news stories, including crime scenes, riots, and weather emergencies.

• Coordinated with executive producers to organize production schedules, assess production needs, and facilitate interviews.

• Captured approximately 500 local stories selected for newswire distribution.

• Edited final images by cropping, manipulating, and adjusting color balance.

• Applied filters, edits, and after-effects to enhance the quality of photos.