Summary
Overview
Work History
Education
Skills
Accomplishments
AWARDS
Volunteer Experience
Timeline
Generic

Deborah Harding

Summary

Dynamic and results-driven professional with extensive experience in marketing and customer service. Proven track record in customer service management, driving customer satisfaction and operational efficiency. Renowned for strong leadership, effective problem-solving, and exceptional communication skills. Adept at fostering team collaboration and adapting to evolving challenges to achieve consistent results. Skilled in conflict resolution, process optimization, and delivering high-quality customer experiences. Innovative marketing leader with 20+ years of experience executing strategies that sustain client loyalty and attract new relationships. Expertise in delivering exceptional marketing campaigns, content, collateral, and event marketing based on both established and innovative strategies. Detail-oriented, attentive, and decisive leader. Perpetual optimist with the ability to adapt to relevant audiences and deliver strategically appropriate communications and concepts.

Overview

27
27
years of professional experience

Work History

Customer Service Lead

Cargill
08.2021 - Current
  • Lead the Protein NA Customer Service Grinds team responsible for order management and customer (external and internal) relationships
  • Skills in managing projects, timelines, and resources effectively
  • Familiarity with relevant software and technology used in order management
  • Ability to analyze data to improve order processing and customer satisfaction
  • Overseeing escalated customer issues and resolving conflicts effectively
  • Strong verbal and written communication skills to interact with customers (external and internal) and team members effectively
  • Ability to lead and motivate a team, providing guidance and support
  • Experience in training new team members and developing their skills
  • Monitoring and evaluating team performance to ensure high standards

Associate Marketing Manager

Cargill
07.2018 - 08.2021
  • Project management and execution of marketing strategies for Protein NA – Retail business
  • Develop the internal Digital Marketing - Shopper Marketing capability and enhance relationships with key retail customers and their media teams
  • Plan, execute and analyze e-commerce shopper marketing specific campaigns and promotions for all brands
  • Plan and execute in-store shopper marketing efforts to support retail brand growth
  • Manage the Product Information Management digital shelf coordinator, negotiate contracts, optimize content
  • Support strategy development of marketing campaigns, promotions and projects with strategic customers and leadership in planning, development, and execution of those activities
  • Execute delivery of projects where the outcomes deliver results and align with objectives, timeline, and budgets outlined
  • Led private label marketing efforts for key retail customers
  • Plan and execute customer and/or trade show projects, events and experiences
  • Execute the coordination of all marketing content into Salesforce
  • Coordinate the development and maintenance of sales collateral, presentations and point of sale for various customers and projects
  • Contribute to the development and management of marketing budgets

Director, Marketing and Communications

ICM, Inc.
11.2015 - 01.2018
  • First Director of Marketing, hire to enhance marketing of ICM's products and services
  • Develop strategies and marketing initiatives to surpass corporate revenue goals in 2016 and 2017, 35 percent increase in sales revenue achieved year over year
  • Direct development and execution of global marketing and communication initiatives including technology product launches, sales collateral and presentations, tradeshows/conferences, campaigns, company websites and increased social media presence
  • Work with VP of Sales and Marketing to help build and manage the infrastructure of sales and marketing and customer service as needed to meet and exceed customer expectations
  • Initiate all public relations communications including the development of content, pitches, managing media intelligence and analytics
  • Adapt a brand strategy and develop new brand guidelines for target markets with a focus on maintaining brand integrity across all ICM marketing initiatives and communications
  • Complete naming process for new state-of-the-art $175 million ethanol plant and associated branding elements
  • Manage day-to-day Marketing and Communications department staffing, including recruitment, supervision, scheduling, development, performance and disciplinary action
  • Establish annual budget and oversaw all budgetary compliance in relation to stated goals and objectives

Asst Vice President, Regional Marketing Manager

Commerce Bank
11.2003 - 11.2015
  • Implement and manage all bank marketing activities for Kansas markets
  • Create and sustain strategic marketing business plans for all lines of business including retail, commercial, small business, trust company and private banking, brokerage and mortgage
  • Develop and implement strategic marketing plan for $26 million Commerce Bank Wichita headquarters opening
  • Develop marketing initiatives to support The Commerce Trust Company division in Wichita which surpassed their corporate goals establishing their top position in the Wichita marketplace
  • Develop strategic marketing plans for new market headquarters and consolidations projects in five other markets
  • Hire and manage agency relationships
  • Develop, coordinate, and implement public relations, social media, advertising strategies and media buys
  • Manage and implement experiential marketing activities with over 50+ seminars, conferences, and events annually
  • Develop projections and monitor marketing expense budget for bank and various business lines within my region
  • Supervise and train Marketing Specialists and Interns

Director of Administration and Marketing

Martin, Pringle LLP
12.1997 - 11.2003
  • Implement and manage all Firm marketing activities for two offices
  • Create and implement strategic marketing business plan for the Firm
  • Hire and manage agency relationship
  • Rebrand Firm and associated collateral materials
  • Develop and maintain first marketing database
  • Assist individual attorneys, practice groups, and the Firm in business development
  • Develop, coordinate, and implement public relations and advertising strategies
  • Manage and implement seminar and event planning for the Firm
  • Develop projections and monitor marketing expense budget for Firm and individual attorneys
  • Responsible for day-to-day operations of 80-person law firm consisting of two office locations
  • Coordinated supervision and training of personnel
  • Assist in recruitment, discipline, and termination procedures
  • Responsible for all facilities management
  • Financial planning and budgeting for Firm administration activities and accounts

Education

Bachelor of Science - William Allen White School of Journalism and Mass Communications Emphasis – Magazine / Advertising

University of Kansas
Lawrence, Kansas

Skills

  • Leadership
  • Customer relations
  • Marketing Strategy
  • Order Management / SAP
  • Integrated Marketing Campaigns
  • Salesforce CRM system proficiency
  • Agency Relationship
  • Escalation management
  • Shopper Marketing
  • Problem resolution
  • Marketing tools
  • Data Analysis
  • Project & Event Management
  • Sales & Procurement
  • Critical thinking
  • Team training and development

Accomplishments

  • First Protein Customer Service team to achieve new SLA goals of First Response and Case Resolution and then consistently led in exceeding the SLAs in FY23, FY24 and FY25.
  • Lead the Complaint Management – Service Complaints Project across Cargill Protein - Determined a common approach related to receiving of the product to customers; Overages, Shortages and Damages (OSD) across all segments. Improving customer satisfaction, faster response and resolution times, ease of doing business by reducing noise/friction and improved monitoring.
  • Collaborated with internal stakeholders to exceed Grinds budget goals for FY23 and FY24 and on budget in FY25.
  • Developed dynamic ownership skills by resolving challenging situations and asking in-depth questions of customers.
  • Created first internal Shopper Marketing program for Cargill Protein - Retail Marketing.
  • Managed successful production of numerous marketing events and campaigns from concept creation to launch enhancing customer experience and retention.
  • Supervised and developed teams for 25+ years

AWARDS

  • Cargill Protein NA, Women's Leadership Council
  • Wichita Business Journal 40 Under 40 Award recipient
  • Successfully completed various sales and management courses
  • Six Sigma

Volunteer Experience

  • Habitat for Humanity, Volunteer, Wichita, KS
  • Bigs in School, Big Brothers Big Sisters of Kansas, Big Sister, Wichita, KS
  • United Way Allocation Committee, Panel Member, Wichita, KS

Timeline

Customer Service Lead

Cargill
08.2021 - Current

Associate Marketing Manager

Cargill
07.2018 - 08.2021

Director, Marketing and Communications

ICM, Inc.
11.2015 - 01.2018

Asst Vice President, Regional Marketing Manager

Commerce Bank
11.2003 - 11.2015

Director of Administration and Marketing

Martin, Pringle LLP
12.1997 - 11.2003

Bachelor of Science - William Allen White School of Journalism and Mass Communications Emphasis – Magazine / Advertising

University of Kansas

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Deborah Harding