Deborah Hoernlein
Columbia,SC
Summary
Proven entrepreneur with a track record of enhancing customer satisfaction and expanding market reach at Debbie's Cleaning Perfection and The Serendipity Inn. Specializes in strategic marketing and customer relations, driving revenue growth and developing strong professional networks. Excels in staff training and regulatory compliance, demonstrating a keen attention to detail and a results-driven approach.
Overview
5
5
years of professional experience
Work History
Business Owner/Operator
Debbie's Cleaning Perfection
- Oversaw end-to-end business processes to maintain proficiency and profitability.
- Improved customer satisfaction rates by prioritizing client needs and addressing concerns promptly.
- Established a loyal customer base through targeted marketing campaigns, referral programs, and personalized customer experiences.
- Consulted with customers to assess needs and propose optimal solutions.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Trained and guided team members to maintain high productivity and performance metrics.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Ensured regulatory compliance by staying informed on industry standards and maintaining accurate documentation for audits.
- Expanded market reach by developing e-commerce capabilities and leveraging digital marketing tools to target new audiences.
- Led screening, hiring and staff scheduling to maintain compliance with group goals.
- Developed long-term growth plans by conducting market research and identifying emerging trends in the industry.
- Diversified business portfolio through strategic partnerships, acquisitions, and joint ventures.
- Oversaw business budget planning and administration, accounting functions, purchasing, and bi-weekly payroll to handle financial needs.
Owner/Operator
The Serendipity Inn
06.2018 - 12.2020
- Managed day-to-day business operations.
- Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
- Increased customer satisfaction by providing high-quality services and timely communication.
- Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
- Established strong relationships with suppliers, ensuring consistent delivery of goods and services at competitive prices.
- Ensured compliance with relevant regulations, maintaining proper documentation and licensing requirements.
- Developed and implemented successful marketing strategies, resulting in increased brand awareness and customer base.
- Developed business plan, processes and procedures to provide superior Product or Service to customers.
- Kept all building areas and equipment functional and well-organized to promote business performance.
- Evaluated company performance against objectives, adjusting strategies as needed to achieve desired results.
- Negotiated contracts with vendors to secure favorable terms for the business.
- Trained and motivated employees to perform daily business functions.
- Assessed income and expenses and adapted plans to improve profit levels.
- Overseeing inventory management, reducing waste and maintaining adequate stock levels to meet demand.
- Developed and nurtured lasting customer relationships by projecting professional corporate image and responding quickly to logistical and scheduling issues.
- Maximized revenue by identifying new market opportunities and implementing targeted sales strategies.
- Contributed positively to the local community through involvement in various events or charitable organizations.
- Developed long-term strategic goals for the business based on market trends analysis.
- Collaborated with industry partners to expand networking opportunities, fostering mutually beneficial relationships that drove growth for all parties involved.
- Improved safety standards by regularly reviewing protocols and implementing necessary updates.
- Crafted engaging sales copy and eye-catching graphics for inventive client presentations.
- Completed regular inspections and maintenance actions, as well as basic equipment repairs, to keep equipment operating at peak levels.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Reduced operational risks while organizing data to forecast performance trends.
Education
N/A - Humanities
Illinois Central College
East Peoria, ILSkills
- Strategic Marketing
- Marketing campaign development
- Customer Relations
- Customer Service
- Attention to Detail
- Professional Networking
- Driven and Determined
- Staff training/development
- Customer Service Management
- Revenue Generation
- Performance Evaluation and Monitoring
- Social Media Marketing
Magazine article pg. 47, 2019 Inn Commercial link, Non-profit Organizations Certificates, web review
A collection of magazine articles, reviews, Certificates & the Commercial shot December 2019 pre-covid. We ended the year ranked #2 in Williamsburg & #3 Most romantic getaway in the State of Virginia. I'm proud of our accomplishments especially factoring in the short amount of time Operating. Within 5 & 1/2 months on the OTA's Google had us ranked #1 place to stay in Williamsburg. It was Labor day guests Arriving informed us. As we always asked " How did you hear about Serendipity?...
Top in the success rule book. Know where to a spend your advertising dollars!
Timeline
Owner/Operator
The Serendipity Inn
06.2018 - 12.2020
Business Owner/Operator
Debbie's Cleaning Perfection
N/A - Humanities
Illinois Central College
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