DEBORAH L. SMITH

Oversee daily operations and workflow planning for

Crystal Clear Pool, LLC.

• Analyze billing data and invoices, to ensure alignment with contract terms.
• Communicate effectively with customers and vendors to maintain strong business relationships.
• Lead cross-functional teams to drive operational efficiency and improve service delivery.
• Develope strategic partnerships to enhance business growth and market reach.

Independent Sales Professional to Premier Toy, Gift, Hardware, Regional Department Stores, and National Key Accounts.

• Consistently achieve an average growth rate of more than 10% each year in a retail market where brick-and-mortar stores are closing.
• Developed and maintained relationships with key customers to drive sales growth.
• Conducted market research to identify emerging trends and customer needs.
• Implemented strategic sales initiatives resulting in increased customer retention and increased sales.
• Trained and mentored retail sales staff on effective selling techniques.
• Opened a national hardware chain (100+) stores and continue to leverage vendor-customer strategies to deliver growth.
• Attended Toy, Home and Gift Markets, New York International Toy Fair, Fisher Price/Mattel Toy Fair.
• Responsible for account management of 40 vendors which entailed comprehensive product knowledge and organizational skills.
• Understands the many facets of sales, navigating customer challenges, and detailed follow through.

Directed general merchandise programs for key accounts, enhancing business development.

• Achieved outstanding sales results, exceeding quotas by 143% in 2009 and 125% in 2010.
• Presented promotions, seasonal goods, collegiate apparel, hard goods, and specialty foods to over 60 customers.
• Developed new sales channels, increasing the customer base by 20% through proactive prospecting.
• Coordinated promotions with accounts programs, recommended merchandising strategies, and proposed ad items.

• Directed and mentored business development managers for three food brokers covering the states of Kansas, Missouri, Iowa and Nebraska.
• Implemented and coordinated promotions, advertising, and new product introductions for grocery wholesalers and retail level.
• Consistently exceeded sales quotas for 14 years by applying proven skills in organizing and managing a high volume territory for maximum efficiency.
• Produced at 106% in 2006, 108% in 2005, 105% in 2004.
• Nominated for the Salt Crystal Society Award in 1994 by assessing competitors and preparing an analysis of market conditions.
• Inducted into 1993 Salarium Society, which is a sales recognition for individuals that exceed targets and show the creativity, responsibility, drive, and leadership to achieve at levels far above the standard.
• Managed national and key account sales for foodservice, water conditioning, and mass merchandisers through focused customer support, excellent follow through abilities, and increased product distribution.
• Supported three regional distributors of agricultural products in increasing their bottom line through attending trade shows, providing promotional materials, and training.
• Selected by senior management to serve on enterprise reporting team that designed reports, and trained sales team to utilize these systems/progams to make polished sales presentations to customers.
• Introduced and implemented initiatives that drove sales and margin growth through the accounts.
• Presented, and successfully secured, price increases.
• Led sales team to exceed quarterly revenue targets through strategic planning and execution.
• Developed and implemented training programs to enhance team performance and product knowledge.
• Conducted regular performance evaluations, providing constructive feedback to drive individual development plans.
• Led a successful sales team by providing motivational coaching and performance-based incentives.
• Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.