DEBORAH LANGFORD
FT. MYERS,Fl
Summary
Video Pitney Bowes
Presidents club
Best of Nestle award
Owner e-commerce in fashion
Overview
2025
2025
years of professional experience
Work History
Visual Merchandiser
Force1
- Worked with store managers to implement new displays, promotions and store layout changes.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Trained and supervised junior team members in visual merchandising techniques for consistent brand presentation across the store.
- Revamped store layout to improve customer flow and overall shopping experience, resulting in better customer satisfaction ratings.
- Monitored and replenished display inventory and restructured according to available stock.
- Assisted with special event planning and execution, incorporating creative visual elements to enhance the overall atmosphere and support promotional objectives.
- Coordinated with marketing team to create cohesive in-store promotional materials for special events and sales campaigns.
- Updated signage regularly to reflect current promotions or markdowns, improving clarity for customers seeking sale items within the store environment.
- Created interior displays to promote products in alignment with corporate sales objectives.
- Analyzed sales data and customer feedback to develop creative solutions to improve customer experience.
- Managed aesthetically pleasing displays to showcase company products and increase sales.
- Evaluated store performance and made recommendations for changes to optimize sales.
- Collaborated with management to develop seasonal merchandising strategies for optimal customer engagement.
- Enhanced store sales by creating visually appealing and strategically placed product displays.
- Analyzed sales data to identify trends and adjust visual merchandising plans accordingly, maximizing revenue potential.
- Enhanced overall store appearance by applying careful consideration to product and display locations.
- Implemented inventory control measures to reduce shrinkage rates while maintaining attractive product displays.
- Created engaging POP displays that effectively promoted high-margin items, increasing impulse purchases from customers.
- Built properly lit and well-maintained displays, creating inviting atmosphere in stores.
- Coordinated with marketing and promotions teams to verify proper implementation of visual elements of display.
- Conducted regular competitor analysis, staying informed of industry trends and adjusting visual merchandising strategy as needed to maintain a competitive edge.
- Designed eye-catching endcap displays to highlight featured products or clearance items, driving additional sales opportunities throughout the store.
- Partnered with store personnel during remodels or relocations to ensure seamless transition of visual merchandising elements into new spaces.
- Increased sales through strategic placement of high-margin products at eye level and in high-traffic areas.
- Partnered with marketing team to align in-store promotions with wider advertising campaigns, creating cohesive brand experience.
- Optimized inventory by creating visually appealing displays that also highlighted slow-moving items, thus reducing stock levels.
- Collaborated with store managers to determine best placement for merchandise displays.
- Arranged consistent shelves, bins, and racks at Number locations by following established planograms.
Merchandiser
Nestles USA
- Removed damaged, out-of-code, not-in-set and discontinued items from displays.
- Updated pricing and signage to complete product displays and educate customers.
- Inspected merchandise for quality and arranged proper display location on floor.
- Answered customer questions regarding store merchandise, department information, and pricing.
- Managed inventory levels with regular monitoring, ordering, and stock replenishment for optimal product availability.
- Monitored inventory levels and kept adequate stock in product displays on sales floor.
- Improved overall store appearance by performing routine maintenance tasks such as cleaning shelves, updating signage, and reporting damaged fixtures for repair or replacement.
- Verified products appeared at correct locations in proper quantities.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Enhanced customer satisfaction by providing product knowledge and recommending suitable items based on individual needs.
- Trained new team members in merchandising best practices, ensuring a cohesive approach across the store.
Owner
Fresh Brewed Boutique
12.2019 - Current
- Business owner of ecommerce store that spans over 6 marketplaces self-taught
- Top customer satisfaction rating of 99.4% year after year
- Proficient in sales strategies, projections, purchasing, eBay, Excel, Word
Caregiver
Ally Home Health
07.2018 - 04.2024
- Meal Preparation
- Medication handling
- Showering/Bathing
- Errands/Transportation
- Doctor/Dentist Visits
- Companionship
Retail Service Merchandiser
Premium Retail Services
09.2023 - 03.2024
- Merchandising
- Territory Management
- Relationship Building
- Resets & Surveys
- Customer Service
- Securing additional retail space
- Evaluate ordering levels
Business Pro
OFFICE DEPOT
09.2017 - 07.2018
- B2B Sales Representative for businesses over 5 employees
- Achieved establishing 80 new business clients monthly
- Active member of the Estero Chamber of Commerce
- Consistent business networking
- Provided hands on customer service
- Grew business by implementing promotions at local trade shows and community events
- Responsible for growing existing client's monthly spending
- Cold calling in person and telephone appointment setting
- Conducted trainings at District Manager's sales meetings and events
- Worked closely with all departments to assure seamless installations of business orders
Indirect Sales
VERIZON WIRELESS
08.2015 - 09.2017
- Selected to play a key role in driving company sales and boosting client relationships in a competitive space
- Assigned to serve the company's largest customer
- Assisted end users with customer service issues
- Provided training, sessions on new products and services
- Maintained displays, promotional materials, and pricing
- Designed local sales contests
Education
Data Processing
William Rainey Harper College
Palatine, ILSkills
- Product knowledge
- Visual merchandising
- Customer service
- Creative vision
- Brand marketing
- Fashion trend awareness
- Customer experience
- Vendor management
- Product placement
- Sales promotion
- Cross-merchandising
- Space planning
- Guest engagement
- Mannequin styling
- Product display
- Overstock management
- Order management
- In-store event promotion
- Employee coaching
- Sales strategy
- Display building
- Merchandise flow
- E-commerce integration
- Sales expertise
- Consumer behavior
- Product expertise
- Brand alignment
- Competitor analysis
- Brand image alignment
- Standards development
- Merchandising plan creation
- Marketing
- Planogram resets
- Seasonal promotions
- In-store event display management
- Retail sales campaigns
- Remerchandising
- Interior retail displays
- Overstock strategy
- Team collaboration
- Problem-solving
- Relationship building
- Design visualization
- New display creation
- Staff training
- Idea brainstorming
- Originality and creativity
- Laptop and mobile device use
- Critical thinking
- Pricing and signage updates
- Commercial display building
- Promotional planning
- Project coordination
- Event coordination
- Computer terminal operation
- Pricing and shelf labeling
- Mannequin dressing
- Remote video conferencing
- Seasonal decor
- Work documentation
Personalbusinessexperience
Non-profit community outreach - Health Fairs, trade shows, Bike Night, events
Affiliations
Dress for aucceas
Timeline
Retail Service Merchandiser
Premium Retail Services
09.2023 - 03.2024
Owner
Fresh Brewed Boutique
12.2019 - Current
Caregiver
Ally Home Health
07.2018 - 04.2024
Business Pro
OFFICE DEPOT
09.2017 - 07.2018
Indirect Sales
VERIZON WIRELESS
08.2015 - 09.2017
Visual Merchandiser
Force1
Merchandiser
Nestles USA
Data Processing
William Rainey Harper College