Summary
Work History
Education
Skills
Timeline
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Deborah Maue

Higher Education Enrollment And Marketing Professional
Oak Park,IL

Summary

Transformational leader with a commitment to driving growth through strategic marketing. Unique career combines MBA with 25+ years of higher education enrollment and marketing, consumer branding, product development, organizational development, and lead generation experience. Proven experience in bringing rigorous consumer marketing approach to highly complex organizations in consumer packaged goods, higher education, and agency settings.

Work History

Senior Vice President for Enrollment and Marketing

Aurora University
Aurora, IL
10.2021 - Current
  • Promoted to newly-created role with responsibility for creating a university-wide culture of enrollment management, using all lead generation, recruiting, communications, and financial aid levers to shape AU's undergraduate enrollment
  • Leading a 30-person team of Enrollment, Financial Aid, and Marketing Communications professionals in achievement of the university's enrollment, fundraising, and reputational goals


Vice President for Marketing and Communications

Aurora University
Aurora, IL
01.2018 - 10.2021
  • Led the development of prospective student marketing programs that resulted in record student enrollment in Fall 2019 and Fall 2020
  • Led a comprehensive website relaunch
  • Built and manage a strategic marketing and communications program that incorporates traditional and emerging channels, including web and other digital properties, social media, advertising, email communications, and print publications, to achieve the university's goals

VP, Strategic Marketing and Communications

Columbia College Chicago
Chicago, IL
03.2015 - 10.2017
  • Developed innovative marketing and recruiting programs that increased prospective student applications by 10% over two years
  • Developed and gained college-wide buy-in to comprehensive brand strategy, including architecture, messaging and visual identity
  • Developed an integrated marketing program using traditional and emerging channels to attract prospective undergraduate and graduate students
  • Led a 30-person team across marketing, public and media relations, and internal communications

Senior Strategist

MStoner (now Carnegie)
Chicago, IL
09.2013 - 04.2015
  • Developed unique and compelling brand stories for large public university, healthcare university, law school, and independent K-12 schools
  • Led mStoner's market research and brand strategy practice
  • Led client engagements

Vice President

TRU (a Division Of TNS)
Chicago, IL
06.2012 - 05.2013
  • Launched syndicated higher education program that studied attitudes and behaviors of teens and parents around the college search and decision process
  • Developed and presented higher education research and insights findings to clients

Associate Vice President for Marketing Strategy

DePaul University
Chicago, IL
09.2005 - 06.2012
  • Developed and launched refined DePaul brand strategy, based on qualitative and quantitative market research findings and insights
  • Developed first university-wide social media strategy
  • Developed strategic marketing and recruiting plans to attract students to DePaul’s undergraduate and graduate programs
  • Identified opportunities to understand, leverage, and communicate the DePaul brand across all university audiences to achieve enrollment, fundraising, and reputation goals

Vice President of Product Development

Constellation Management Group
Chicago, IL
03.2003 - 08.2005
  • Developed and executed category analysis to identify biggest revenue opportunities for proprietary brand launches
  • Developed and managed proprietary brands for major U.S. pharmacy chain
  • Developed and executed multi-channel marketing plans

Innovation Director/Senior Brand Manager

Unilever Home And Personal Care
Chicago, IL
07.1997 - 03.2003
  • Led global innovation of the anti-perspirant category and developed the North American launch of the Axe body spray brand (1999-2003).
  • Developed product innovation for the Dove and Degree brands from research-based consumer insights
  • Developed $10 million advertising campaigns and marketing communications for major U.S. brands, including Suave and Finesse

Trade Marketing Manager/Product Manager

Schering-Plough Healthcare Products
Liberty Corner, NJ
03.1995 - 07.1997
  • Managed brands in the cough/cold and laxative categories
  • Launched new oral care brand

Brand Manager/Associate Brand Manager

Helene Curtis (now Unilever)
Chicago, IL
07.1989 - 03.1995
  • Progressed from Brand Assistant to Brand Manager in multiple brand management and new product development roles in the hair care and anti-perspirant category

Education

Bachelor of Science - Marketing

Juniata College
Huntingdon, PA
09.1981 - 05.1985

MBA - Marketing And Finance

Kellogg School of Northwestern University
Evanston, IL
09.1987 - 06.1989

Skills

Enrollment marketing and communications

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Timeline

Senior Vice President for Enrollment and Marketing

Aurora University
10.2021 - Current

Vice President for Marketing and Communications

Aurora University
01.2018 - 10.2021

VP, Strategic Marketing and Communications

Columbia College Chicago
03.2015 - 10.2017

Senior Strategist

MStoner (now Carnegie)
09.2013 - 04.2015

Vice President

TRU (a Division Of TNS)
06.2012 - 05.2013

Associate Vice President for Marketing Strategy

DePaul University
09.2005 - 06.2012

Vice President of Product Development

Constellation Management Group
03.2003 - 08.2005

Innovation Director/Senior Brand Manager

Unilever Home And Personal Care
07.1997 - 03.2003

Trade Marketing Manager/Product Manager

Schering-Plough Healthcare Products
03.1995 - 07.1997

Brand Manager/Associate Brand Manager

Helene Curtis (now Unilever)
07.1989 - 03.1995

MBA - Marketing And Finance

Kellogg School of Northwestern University
09.1987 - 06.1989

Bachelor of Science - Marketing

Juniata College
09.1981 - 05.1985

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Deborah MaueHigher Education Enrollment And Marketing Professional