Deborah Meda

• Led design projects from concept to completion, ensuring alignment with brand guidelines.
• Developed custom web application, resulting in a tailored solution for client needs.
• Improved user experience by designing intuitive interfaces for web and mobile applications.
• Developed creative design for print materials, brochures, banners, and signs.
• Conceptualized unique logo designs, establishing strong visual identities that resonated with target markets.
• Facilitated transition to digital advertisements, broadening audience reach through social media and website.
• Increased website traffic through search engine optimization strategies.

• Lead accessibility initiative, optimizing SEO, adding keyboard access, and improving user experience and accessibility across the site by 60%.

• Implemented cross-browser and mobile-friendly updates to new and old features increasing user engagement by 30%.

• Modernized legacy code to new frameworks (JS, ES6, Vue, React, HTML5, CCS3, SASS, BEM), improving performance, reducing costs, enhancing user experience, and increasing agility.

• Successfully integrated third party (Olive) API reward system. (Vue)

• Developed widgets/components like drop-downs, modals, pagination, etc. to avoid redundant code and help with standardizing designs across the site.

• Redesigned product page, checkout, and local shopping rewards features based on competitive analysis, best practices, and analytic data.

• Collaborated in code reviews, ensuring code quality and assisting in maintaining standard methodologies within the team.

• Developed new features and pages showcasing product launches or promotions.

• Learned Arduino/Arduino Programming (C/C++)
• Learned to read resistors/capacitors/diodes
• Learned breadboard circuit building
• Introduction to digital & analog circuits
• Learned Computer programming best practices
• Learned to use an Oscilloscope/multimeter/solder/function generator
• Built a plant watering system using with knowledge acquired during internship