DEBORAH PETRARA

Spearhead and implement all public relations and social media efforts on behalf of ABI Research and its 37 research services.

• Develop and implement media relations initiatives to support company goals.
• Earn pivotal media placements across top-tier mainstream business media and targeted industry outlets to keep the brand top of mind. Secure an average of two tier one placements and 2,500 overall media hits per month.
• Foster and expand the brand's media network, by adding new mainstream media and key industry trade contacts to enhance strategic media outreach.
• Strengthen relationships with targeted industry associations and events by securing analyst speaking opportunities and partner sponsorships.
• Identify analyst byline opportunities in targeted industry outlets. Average two published bylines per month.
• Create and implement targeted social media efforts that add about 1,500 LinkedIn followers per year.
• Liaise closely with Sales to support client projects via targeted press and social media campaigns. Created new promotional vehicles that directly add to the corporate bottom line.

• Taught Business English to employees of Swiss companies to develop, increase, and perfect their use of English in the workplace.
• Enhanced students' business communication skills by developing customized lesson plans tailored to their professional needs.
• Conducted workshops for corporate clients, improving employees'' English language skills essential for effective international communication.
• Designed engaging activities that incorporated real-world business scenarios, enhancing students'' practical application of concepts learned.

• Responsible for day-to-day operations of the Company
• Internal human capital management, database management, client communications, company accounting and payroll, candidate recon, and market research.

• Developed and implemented the company's first ever multi-media public relations campaign to generate consumer awareness of VCF-Vaginal Contraceptive Film via consumer media.

• Directed the total marketing communications/public relations function for Clairol Corporate and its divisions
• Responsible for strategic planning, multi-media program development, ongoing implementation and results analysis for all public relations efforts
• Conducted the lion's share of press interviews on behalf of the corporation; media trained Clairol executives and celebrity spokespeople to deliver cohesive corporate and branded messages to the consumer via the media
• Gained corporate support and secured incremental funds to implement an unprecedented sponsorship opportunity: 7th on 6th
• Leveraged this sponsorship to elevate Clairol's image while synergistically supporting the brands
• Delivered a 55% return on investment.

• Created and implemented the first cross-divisional media tours to generate exposure for multiple brands in a single hit
• Results included increased national television segments with more air-time per segment.