Summary
Overview
Work History
Education
Skills
Websites
References
Timeline
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DEBORAH RESTALL

Hopewell,PA

Summary

Sales professional with 25 years of leadership and account management experience in dynamic environments. Proven track record in consultative selling and sales management, effectively addressing customer needs and converting prospects. Skilled in preparing sales documentation and developing analytical reports to drive performance. Expertise in overcoming objections to enhance sales opportunities and achieve targets.

Overview

32
32
years of professional experience

Work History

Vice President of Sales, Sports

VITAC/Verbit
Canonsburg, PA
06.2018 - Current
  • Assist sports teams and leagues in adopting effective accessibility strategies for diverse audiences, including closed captioning, translation, dubbing and audio description.
  • Collaborate with professional leagues, university conferences, and international sports organizations.
  • Utilize automated speech recognition (ASR) technology to improve communication efficiency.
  • Leverage generative AI to create innovative solutions for accessibility challenges.
  • Facilitate communication between stakeholders to ensure alignment on accessibility initiatives.
  • Manage team to deliver high-quality accessibility solutions for customers.

Account Executive

WPXI-TV
Pittsburgh, PA
05.2017 - 06.2018
  • Achieved monthly, quarterly, and annual budgets for local and national advertising agencies.
  • Negotiated competitive rates and ratings to enhance market share.
  • Pursued new business opportunities through referrals, networking, and cold calling efforts.
  • Developed comprehensive marketing strategies leveraging TV, digital, and promotional solutions.
  • Participated in creative concept development, copywriting, and project execution.
  • Maintained strong relationships with clients and colleagues to foster collaboration.
  • Traveled to NYC three times annually to engage with national agencies and representatives.
  • Assisted with inventory control processes to ensure efficient operations.

Account Executive

E.W. Scripps - WKBW-TV
Buffalo, NY
08.2015 - 05.2017

See above

Account Executve

Sinclair Broadcast Group - WUTV-TV
Buffalo, NY
04.2006 - 08.2015

See above

Local Sales Manager

Metro Group Inc.
Buffalo, NY
03.2003 - 03.2006
  • Established sales and customer retention goals through collaborative team calls.
  • Hired, trained, and retained high-quality sales staff to enhance performance.
  • Developed and achieved annual budget targets while maximizing profits.
  • Provided necessary resources and identified solutions to overcome operational roadblocks.

Digital Account Executive

Lin Television - WIVB-TV
Buffalo, NY
08.2001 - 03.2003

Sales Manager/Store Manager

Raymour and Flanigan Furniture
Buffalo, NY
02.1993 - 08.2001

Education

Business and Enterprise Level 3 Diploma -

Cambridge Regional College
Cambridge, United Kingdom
05-1991

Skills

  • Automated speech recognition
  • Generative AI
  • Salesforce proficiency
  • Sales forecasting
  • Customer relationship management
  • Team leadership
  • Budget management
  • Sales performance analysis

References

References available upon request.

Timeline

Vice President of Sales, Sports

VITAC/Verbit
06.2018 - Current

Account Executive

WPXI-TV
05.2017 - 06.2018

Account Executive

E.W. Scripps - WKBW-TV
08.2015 - 05.2017

Account Executve

Sinclair Broadcast Group - WUTV-TV
04.2006 - 08.2015

Local Sales Manager

Metro Group Inc.
03.2003 - 03.2006

Digital Account Executive

Lin Television - WIVB-TV
08.2001 - 03.2003

Sales Manager/Store Manager

Raymour and Flanigan Furniture
02.1993 - 08.2001

Business and Enterprise Level 3 Diploma -

Cambridge Regional College