DEBORAH RIVERA

Brought back by this $1B global brand to grow and manage drug and U.S. east coast grocery business generating ~$65M in sales. Build relationships with key account decision makers around new program strategies and implementation at store level. Analyze program metrics with accounts and develop new strategies to maintain/grow business. Negotiate contracts for new and existing accounts.

• Built strong relationships with key decision-makers at the executive level within national accounts organizations.
• Collaborated with internal team members for partner planning process to develop mutual performance objectives, financial targets and critical milestones.
• Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.

Joined this trusted leader in cosmetic brush design and manufacturing to develop and manage $5M in current and new business. Established high value relationships and closed opportunities among key decision makers in beauty brands including Live Tinted, One Size, Credo Beauty, SOS Beauty, RLB Beauty and others. Helped create innovative brush fiber and handle designs.

• Collaborated with cross-functional teams to ensure seamless customer onboarding experiences and post-sales support.
• Delivered compelling presentations to prospective clients highlighting the unique value propositions of our products services.
• Maintained detailed records of sales activities, contacts, and pipeline status using CRM systems for easy accessibility and accurate reporting.
• Managed a portfolio of accounts ensuring consistent communication while proactively identifying upsell opportunities.

Recruited to this 2700-retail store $1B global brand based on consistent sales performance in scan-based trading (SBT) and success managing multi-million-dollar CVS account as company entered SBT space and needed proven account management to drive growth and profitability with Winco, Albertson’s, Jewel, DSW Canada and CVS, valued at ~$31M in annual revenue.

• Built strong relationships with key decision-makers at the executive level within national accounts organizations.
• Developed customized proposals that demonstrated a deep understanding of each client''s unique needs and goals.
• Resolved complex problems to positively impact sales and business direction.
• Coordinated regular meetings with national accounts to review performance metrics, address concerns, and discuss potential areas of improvement.

Recruited to this general merchandise seasonal assortment mass market, grocery, and off-price channel retailer to drive category and company growth from multiple accounts including Kroger, UNFI, Albertsons and HEB. Developed opportunities with key decision makers, drove sales with current assortments, managed trade shows, developed marketing material. Strengthened external and internal customer relationships. Identified and penetrated new channels and customers. Analyzed sales activity and results for merchandising programs across all domestic and direct import channels.

• Developed opportunities with key decision makers, drove sales with current assortments, managed trade shows, developed marketing material
• Strengthened external and internal customer relationships
• Identified and penetrated new channels and customers
• Analyzed sales activity and results for merchandising programs across all domestic and direct import channels
• Attended events, training seminars, and manufacturer product showcases.
• Met with customers to give sales presentations, negotiate contracts and promote services.

Recruited to this $4.4B leading global beauty company based on prior management success in retail, along with relationship building skills to manage team, budget while driving growth of $2.3M territory in Ulta, Sephora and department store sales at store level. Collaborated with strategic accounts to maximize exposure for brand. Trained/coached team of up to 15 direct reports and reseller partners.

• Reinforced brand values consistently throughout all aspects of store management, ensuring a cohesive message was communicated to customers at all times.
• Developed successful marketing campaigns for increased brand awareness and sales growth.
• Led staff training initiatives to ensure employees were knowledgeable about current products and promotions.
• Optimized visual merchandising displays to attract attention and boost appeal of featured products.

Recruited to this leader in aftermarket laser printer consumables to design and lead program and account portfolio activities. Developed new business opportunities through market evaluation and strategic relationships with key clients.

• Managed sales pipeline effectively, prioritizing tasks to maximize revenue potential.
• Developed new business opportunities through market evaluation and strategic relationships with key clients
• Built strong client relationships through consistent communication and effective problem solving.
• Provided first-rate service to all customers and potential customers.