Deborah Schalm
Boca Raton,FL
Summary
Marketing – Communications – Revenue Generation Dynamic, committed and highly motivated B2B integrated marketing professional with extensive national and global experience and a proven ability in creation and execution of innovative integrated programs including revenue creation programs, growth marketing, digital transformation initiatives, communications, branding, ABM tactics, virtual and in-person event programs all geared towards increased revenue. Demonstrated ability to develop an overarching and comprehensive brand strategy, including one that has successfully integrated multiple brands. Team leader and builder with all-encompassing expertise, broad digital acumen and sales development skills that has guided companies to increase revenue goals by 30-80%+ annually. Development and execution of programs that led to the digital transformation of companies’ communications, increasing revenue, and cutting expenses by more than 70%.
Overview
17
17
years of professional experience
Work History
Segment Growth Leader- Technology
Aprio
01.2024
- Build, direct and execute growth marketing tactics for global professional services company
- Create strategic directives across content, events, lead gen and digital efforts to drive revenue within the technology segment
- Enhanced company collateral and website to improve brand positioning and customer engagement
- Manage content marketing initiatives, including thought leadership content creation and distribution.
VP/ Head of Marketing & Client Success
TechStrong Group- The Premier Global Media Platform for Tech Communities
01.2017 - 01.2023
- Reporting to CEO, built all marketing and communications development initiatives for global technology websites and events including streamlining process for this start-up tech platform
- First full-time employee that helped build this global tech company from 3 people to a team of 40 with $12M in sales
- Led the development and execution of an overarching brand strategy, integrating multiple brands within the organization, resulting in a 70% increase in brand awareness
- Directed market segmentation, customer engagement, collateral development, website enhancements, social media, and creative initiatives
- Created unique marketing programs that brought in over $8.5M in new revenue in 2023 including virtual events, video content platforms and more
- Built and directed the production and marketing of four new websites
- Awarded company MVP for 3 consecutive years.
VP Global Marketing & Communications
Northern Trust Asset Management
01.2015 - 01.2017
- Developed and executed strategic marketing programs leading to total digital transformation of the company’s marketing and communications
- Drive increased assets under management through consistent and concise content and marketing platforms and messaging
- Worked with cross functional teams on marketing campaigns to increase business
- Primary content developer, writer, and producer for all digital and video platforms
- Analysis of campaigns to optimize spends, content direction and lead generation
- Maintain CRM database.
Marketing and Communications Director
Computershare
01.2012 - 01.2015
- Reporting to President of this leading global financial technology company, built and executed global marketing and communication programs to develop a world-wide and consistent brand positioning including PR, web, sales presentation, collateral and more across five countries that led to a 30% increase in global revenue acquisition
- Board member of global leadership team
- Worked closely with BD and product team to develop marketing materials and sales for new SaaS mortgage tech product adding over $1,75M in revenue at launch.
Media Director, Integrated Marketing
Time Inc. / Fortune, Money, CNN Money
01.2006 - 01.2012
- Acted as internal advertising/marketing agency for all national advertisers, developing and executing integrated programs across multiple platforms for all technology clients
- Responsible for collaborating with sales teams to create customized advertising and marketing programs for key clients including creative development and content creation
- Skillfully managed one of the largest multimedia campaigns within Time Warner that ran across all media platforms including Fortune, Time, Money, CNN, CNN Money, CNN.com and Headline News for global brand that brought in $8M in new ad dollars
- Won First-ever Team Collaboration Award.
Education
Master of Science in Advertising -
Northwestern University, Medill School of Journalism
Bachelor of Arts in History - undefined
Northwestern University
Skills
- Comprehensive brand strategy development
- Lead generation and quality improvement
- Market segmentation and customer engagement
- Collateral development and website enhancements
- Social media management and creative initiatives
- Leadership and mentorship
- Budget management and vendor oversight
- Analytical skills and data-driven decision-making
- Content marketing and thought leadership
Timeline
Segment Growth Leader- Technology
Aprio
01.2024
VP/ Head of Marketing & Client Success
TechStrong Group- The Premier Global Media Platform for Tech Communities
01.2017 - 01.2023
VP Global Marketing & Communications
Northern Trust Asset Management
01.2015 - 01.2017
Marketing and Communications Director
Computershare
01.2012 - 01.2015
Media Director, Integrated Marketing
Time Inc. / Fortune, Money, CNN Money
01.2006 - 01.2012
Master of Science in Advertising -
Northwestern University, Medill School of Journalism
Bachelor of Arts in History - undefined
Northwestern University
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