Deborah S. Salinas

As a strategic hands-on Director, I lead with motivation to integrate Outside Sales, Business Development, Purchasing, Customer Service and Sales Support functions. This cross-departmental leadership role is critical to driving sustainable growth, ensuring customer satisfaction, and optimizing internal operations for the Telecommunications Industry.

• Lead and support a team of outside sales professionals to achieve revenue and profitability targets
• Develop and execute strategic business plans to identify and secure new accounts and markets
• Build and maintain strong relationships with key corporate customers, partners and industry influencers
• Monitor market trends and competitor activity to adjust sales strategies accordingly
• Oversee purchasing operations to ensure timely, cost-effective procurement aligned with operational needs and sales
• Negotiate pricing with suppliers to improve margins and service quality
• Work closely with inventory and warehouse teams to ensure product availability
• Direct the customer service team to deliver consistent, high quality client experience
• Implement customer service standards and response protocols
• Manage escalated issues and ensure quick, satisfactory resolutions
• Assisting Outside sales representatives with quotes, order entry, lead tracking and follow ups
• Ensure CRM & SBT systems are utilized efficiently for pipeline management, customer records, and reporting
• Create and manage standard operating procedures for sales support functions to ensure responsiveness and accuracy