DEBORAH S. NOVAK
Odessa,FL
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 20 year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
28
28
years of professional experience
Work History
Advertising Account Executive
SPECTRUM REACH
11.2021 - 12.2022
- Provided custom marketing solutions to help clients grow through targeted advertising to their intended audiences within Pasco, Hernando and Citrus counties.
- Focused on B2B cold call solicitation to increase sales; established and built client relationships through daily engagement and meeting/exceeding client expectations.
- Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts
- Created and presented innovative advertising solutions across TV, apps, social, streaming, and internet platforms to prospective customers.
- Articulated client strategies using industry knowledge to expand business opportunities.
- Active participant in production meetings with customers and producers; directed creative aspects of advertising campaigns.
- Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
- Consistently increased client spends for established clients; successfully renegotiated and converted 8 cancelled business advertising contracts into active sales
- Made outbound calls to existing customers to upsell advertising packages.
- Serviced and managed over $700,000 in accounts for brand advertisers and ad agencies.
Cruise Vacation Planner
PRINCESS CRUISE LINES
07.2021 - 11.2021
- Cold call sales to promote/book cruise reservations, ranging in price from $3K to $25K per person; averaged 50+ calls per day. Achieved exceptional high closing and upsell rates.
- Generated leads through existing client database and internet inquiries
- Arranged travel accommodations for groups, couples, executives, and special needs clients.
- Accountable for securing air travel arrangements, collecting payments, and upselling excursion packages and upgraded accommodations
- Advised customers on necessary travel documents and visa requirements to successfully reach planned destination.
- Developed loyal clientele base due to excellent listening, research skills and keen understanding of travel budgets providing exemplary customer service to new and existing clients.
- Maintained up-to-date knowledge of travel industry trends, regulations and best practices to better serve customers.
- Completed Destination Training and Software Booking Training.
Senior Sales Manager
SEGWAY INC.
05.2017 - 07.2020
- Responsible for 64 Dealers, Segway Authorized Experience Centers, and Service Centers in U.S., as well as 11 LATAM Distributors, representing up to 50% of total company revenue; Channel consisted of Powersports Dealers, Golf Cart Dealerships, Bike Shops and Tours.
- Accountable for sales, marketing, advertising, on-boarding, service training, branding, and customer service initiatives across all channel partners.
- Marketed patroller product lines directly to police departments, security companies, governmental agencies, theme parks, and airports.
- Analyzed sales/revenue performance; developed effective marketing strategies to facilitate corporate goal attainment.
- Established and maintained relationships with channel partners and prospective clients to drive market share expansion.
- Exceeded annual dealer commitment goal by 12% and sales quota of $2.7M (2019)
- Trained, certified, and on-boarded all new dealers, distributors, tour operators and service centers; created in-depth sales and marketing strategies and facilitated cross-functional quarterly training events.
- Attended high profile domestic and international tradeshows across multiple industries to increase sales; managed budgets, logistics, facilities, and technology requirements. (CES, Interbike, ISAA, IAPPA, ICSC Recon)
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages to encourage purchases.
- Completed Hazmat Shipping certification and Segway PT Service Training.
District Account Executive
CORT TRADE SHOW AND EVENT FURNISHINGS
01.2014 - 05.2017
- Marketed full line of furniture rental solutions for corporate events throughout West Coast of Florida; managed account base of 90+ clients, generating $750K annual revenues.
- Conducted client needs assessments, created and delivered sales presentations, generated quotes, negotiated/executed contracts, and submitted sales orders for fulfillment.
- Collaborated with corporate space planners to design furniture layouts to maximize event space.
- Generated new revenues though cold calling, Internet research, and trade/association journals.
- Leveraged CRM to collect, organize and manage sales data and customer information.
- Generated new business from 95% of dormant accounts; accomplished through strengthening relationships, sales presentations, sponsorships, and association/trade memberships.
- Created new revenue stream for wedding market; successfully acquired 20 new accounts.
- Resolved issues promptly to drive satisfaction and enhance customer service.
Regional Sales Manager
SEGWAY INC.
01.2011 - 01.2013
- Accountable for global brand and management of 30+ Segway Experience Centers and dealers in Central, Mid Atlantic, and Southeastern United States regions, generating $5M in annual revenues.
- Oversaw training initiatives, website development, safety protocols, service training and corporate guideline compliance at all facilities.
- Created annual sales forecasts, analyzed financial performance, and implemented new marketing plans/promotions to meet corporate projections.
- Identified and developed relationships within resort industry to sustain growth.
- Supported, expanded, and trained the selling network within Experience Centers and dealer channels.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Grew annual sales to $5M.
- Identified and targeted off season ski resorts as new revenue stream.
- Coordinated initial roll-out and staff training for ski resorts throughout U.S. and Canada (2011-2013).
- Assumed additional responsibilities; inherited Segway Experience Centers nationwide (Mar 2011).
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs. (IAPPA, IACP, NASRO, FBINAA, NSAA, Interbike)
Sales Executive
SEGWAY INC.
09.2010 - 01.2011
- Developed/oversaw company-owned and revenue share tours throughout Eastern U.S
- Negotiated leases/contracts on new tour locations.
- Assisted in selection of tour staff and conducted product training.
- Developed tour route, pricing, and sales/marketing plans.
- Led selection of locations/partners for development of company-owned concessionaire tours; partnered with resorts/attractions to negotiate revenue splits for Segway utilization.
- Promoted to Regional Sales Manager within first six months.
Sales Manager
ZOOTAMPA AT LOWRY PARK
01.2006 - 06.2010
- Recruited to generate/ increase attendance and new revenue for Zoo, Tampa Triplet Ticket, Zoo Boo, Wild Wonderland, and Facility Rental sales.
- Targeted colleges, universities, recreation centers, church groups, clubs, senior groups, family reunions, tour/ travel groups, and corporate entities; created and implemented promotional rates and packages.
- Accountable for budget administration, sales forecasting, and advanced ticket sales through 30+ wholesalers (Expedia, AAA, Travelocity, and Orbitz).
- Extensive interaction with Visit Tampa Bay, Visit St. Petersburg/Clearwater, Visit Florida, National Tour Association, American Bus Association, Student Youth Travel Association, and Bay Area Concierge Association to support future growth.
- Oversaw opening of new event space, Savanna Oasis and Reilly's Reserve.
- Launched events market to book convention, group, and wedding business.
- Partnered with AAA and area hotels to promote and boost revenues for Tampa Triplet Ticket (Zoo, Museum of Science & Industry, and Florida Aquarium)
- Established hotel packages/partnerships to generate gate/ticket sales.
- Built relationships with meeting planners, destination management companies, and local tourism bureaus to promote event venues.
- Personally acquired 15 new wholesalers, to include Entertainment Benefits Group, Viator, City Pass, Orbitz, Travelocity, and Expedia.
- Created and implemented Facility Rental program for special events and increased revenues.
- Served as company representative at major national trade shows and reservation center trainings.
National Sales Manager - US & Canada Tourism
VISIT TAMPA BAY
01.1995 - 12.2001
- Responsible for promoting and marketing the Visit Tampa Bay brand message to all segments of leisure travelers to increase overnight hotel stays for domestic and Canadian visitors; generating 250,000 room nights annually.
- Executed outbound sales initiatives, destination trainings, sales lead generation, and customer site tours to drive visitation.
- Represented Tampa Bay at major domestic trade and consumer related travel shows and Reservation Center Training.
- Worked closely with Visit Tampa Bay partners to provide accurate product information for travel advisors and tour operators.
- Promoted and marketed Visit Tampa Bay as a cruise destination to U.S./Canada travel trade.
- Developed new customized travel packages for group tour operators, AAA, CAA, and travel agencies.
Skills
- Business development and planning
- Relationship building and management
- Business Forecasting
- New business opportunities
- Product and service sales
- Goals and performance
Accomplishments
- Achieved 100%+ of quota throughout career
- Sales Day Contest winner for state of Florida (July 2022)
- Secured $300K initial order; 2nd largest retailer in U.S.
- Training - Coordinated and executed week long training programs for all new Segway Dealers, Distributors, Tours & Service Centers
- Consistently surpassed annual channel commitments
Affiliations
- Tampa Chamber of Commerce
- Ybor City Chamber of Commerce
- American Bus Association (ABA)
- National Tour Association (NTA)
- Student & Youth Travel Association (SYTA)
- Travel Industry Association (TIA)
- American Society of Travel Agents
- Florida Attractions Association
- Cruise Lines International Association (CLIA)
- Meeting Planners International (MPI)
- National Association of Catering Executives (NACE)
Timeline
Advertising Account Executive
SPECTRUM REACH
11.2021 - 12.2022
Cruise Vacation Planner
PRINCESS CRUISE LINES
07.2021 - 11.2021
Senior Sales Manager
SEGWAY INC.
05.2017 - 07.2020
District Account Executive
CORT TRADE SHOW AND EVENT FURNISHINGS
01.2014 - 05.2017
Regional Sales Manager
SEGWAY INC.
01.2011 - 01.2013
Sales Executive
SEGWAY INC.
09.2010 - 01.2011
Sales Manager
ZOOTAMPA AT LOWRY PARK
01.2006 - 06.2010
National Sales Manager - US & Canada Tourism
VISIT TAMPA BAY
01.1995 - 12.2001