DEBORAH VINCENT EVANS
Troy,NY
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
12
12
years of professional experience
Work History
Media, and Content Specialist, Independent Consultant
Self-employed
01.2011 - Current
- Created inbound email marketing campaigns that consistently achieve 30% or greater open rates (with an industry average of 10-15%) across a variety of businesses and organizations
- Managed all levels of marketing, both in-house and external, for multi-million dollar independent local retailer
- Created multiple successful customer-driver fundraising campaigns for various animal welfare organizations, regularly raising over $10,000 per campaign
- Managed all communication regarding marketing campaigns and initiatives for over 100 staff members to implement all activities in a timely fashion
- Increased revenues over 10% per year with an average ad spend of less than $30,000 per year
- Negotiated and billed in-kind advertising co-op spending equaling average 90% reimbursement of all outgoing advertisement and direct marketing expense spending, including printed marketing materials
- Designed complete A-Z brand development including product and business naming, message, logo, marketing plan, print and digital collateral (Facebook page, customer “buy” alert program, and email marketing) for local start-up business which generated over $200,000 revenue in its first 3 months and continued 3 years later with branding virtually unchanged
- Designed and implemented multiple online and social media campaigns resulting in 20% monthly increase in revenues
- Provided project oversight and site-wide content development for total web redesign, under budget, and within 1 month to meet deadline
- Regularly achieve over 20% engagement on social media with less than $100 a month ad budget
- Utilized Google Analytics to target “holes” in lead generation funnel for existing client ad campaigns, uncovering a 90% loss in top of funnel to closed business leads
- Lead author for NYSERDA grant proposal and program that resulted in over $250,000 in awarded funds
- Provide front-line help desk support, documentation and client relationship management for proprietary Sentinel suite of technical data analytics tools, including prioritization of client issues, management of routing support requests to appropriate staff within a 2-hour response window and remote software maintenance as needed
- Maintain, support and provide ongoing QA for client-based software installations in accordance with corporation's commitment to work as an active partner with clients to limit their administrative tasks in managing software and
- Interface and communicate with end users, network/IT staff and data management personnel to maintain software as needed
- Implement and maintain active software user community (with 100% client participation) through the use of regular group email communications as well as through quarterly interactive web-based conferences
- Provide primary software release testing and QA support for Sentinel OP and Sentinel CDM products
- Includes management and QA of implementation of client enhancement requests prior to release
- Design and facilitate PCS RAC workgroup webinars including live polling, follow-up surveys and collation of data
- Implement and maintain web-based email communication system for all bulk email communication campaigns, including PCS quarterly Addendum B file distribution, various webinar invitations, and client service announcements including:
- Creation of email templates
- Contact list management and trouble-shooting of undeliverable mail issues (including bounce management)
- Activity and response report generation and distribution
- Develop and maintain all code required to manage standard “grouping” of data
- Develop and maintain code designed to analyze CDM data for potential compliance/RAC risks and other errors in coding not in accordance to standard Medicare and Medicaid coding guidelines
- Coordinated launch of media campaigns with marketing, communications and sales departments.
- Wrote engaging and successful marketing, advertising and website copy.
- Worked with [Job title] to design campaigns for [Product or service], resulting in [Number]% increase in sales.
- Adapted marketing plans to specific audiences based on [Type] and [Type] research.
- Tracked key metrics and developed spreadsheets and data models.
Catering and Events Sales and Manager
Iron Works Grill
08.2021 - Current
- Organized special events and social occasions to satisfy client requirements and increase facility revenues.
- Determined facility, services and staffing needs to establish framework for successful event execution.
- Communicated with venue personnel to coordinate event logistics.
- Increased website traffic and conversions through email and social media marketing.
- Developed and implemented improved marketing initiatives to drive revenue.
- Built relationships with customers and community to establish long-term business growth.
- Resolved problems with high-profile customers to maintain relationships and increase return customer base.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed accounts to retain existing relationships and grow share of business.
- Organized promotional events and interacted with community to increase sales volume.
- Created and implemented new business opportunities by utilizing strategic networking strategies.
- Collaborated with clients to confirm event details such as setup logistics, decorations and food and beverage selections to fulfill client requests.
- Participated in planning meetings, site visits and vendor evaluations to enhance quality of client services.
- Performed service and menu upgrades and upselling activities to meet predetermined revenue objectives.
Education and Youth Coordinator
Underground Railroad Education Center
07.2019 - 09.2021
- Supervised activities and events for large groups.
- Created safe and positive environment conducive to learning and activities.
- Shared valuable life experiences with youths aged [Number] to [Number] to promote positive self-esteem and improve social skills.
- Hired, mentored and supervised instructors and volunteer staff to carry out program goals.
- Analyzed revenue and program cost data to determine budget priorities.
Marketing Coordinator
Benson's Pet Center
01.2017 - 01.2019
- Boosted brand awareness with target customer demographics with social, print and email campaigns.
- Answered general marketing department inquiries by email, phone and mail.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
- Tracked and reported on marketing campaign responses.
- Planned and executed internal and external marketing events.
- Coordinated creation and deployment of videos, social media posts and other marketing collateral.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Managed workflow between staff, coordinating documents, planning and creative material distribution.
- Managed team calendars and scheduled events for multiple staff members.
- Revitalized web content and social media profiles with new and interesting content.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Diversified and enhanced website pages and social media platforms to boost reach.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Uncle Sam's All-American Chocolate Factory
01.2015 - 01.2017
Marketing Manager
E-Biz Docs
01.2013 - 01.2014
ARMA International
01.2012 - 01.2013
Education
Masters of Science - Special Education
The College of Saint Rose
Bachelors of Science - Spanish and Elementary Education
The College of Saint Rose
Skills
- Strategic Multimedia Marketing
- Email Marketing and Contact Management
- Email/Direct Marketing
- Integrated Campaigns
- Web Design and Project Management
- Content Generation and Social Media
- Branding and New Product Development
- Data Analytics and ROI Tracking
Advocacy
I am a staunch advocate for minority and LGBTQ+ rights, and have worked in the field as an educator and trainer as well as developing content for various organizations.
Languages
Spanish
Limited Working
Timeline
Catering and Events Sales and Manager
Iron Works Grill
08.2021 - Current
Education and Youth Coordinator
Underground Railroad Education Center
07.2019 - 09.2021
Marketing Coordinator
Benson's Pet Center
01.2017 - 01.2019
Uncle Sam's All-American Chocolate Factory
01.2015 - 01.2017
Marketing Manager
E-Biz Docs
01.2013 - 01.2014
ARMA International
01.2012 - 01.2013
Media, and Content Specialist, Independent Consultant
Self-employed
01.2011 - Current
Masters of Science - Special Education
The College of Saint Rose
Bachelors of Science - Spanish and Elementary Education
The College of Saint Rose
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