Debra Bettinger
Wilsonville,OR
Summary
Dynamic Design & Content Optimization Manager with a proven track record at Buy Box Experts, excelling in strategic planning and team leadership. Spearheaded initiatives that enhanced employee engagement and streamlined workflows, resulting in faster project delivery. Adept at fostering collaboration and driving brand recognition through innovative marketing strategies.
Overview
5
5
years of professional experience
Work History
Design & Content Optimization Manager
Buy Box Experts
05.2023 - Current
- Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Built high-performing teams through effective recruitment, onboarding, and talent development initiatives.
- Streamlined workflows by identifying bottlenecks in existing systems and implementing appropriate solutions.
- Developed and executed marketing strategies that effectively communicated brand values, increasing brand recognition.
- Streamlined project delivery processes, significantly reducing time to market for new product launches.
- Organized professional development programs for staff, leading to improved performance and skill sets.
- Led cross-functional teams to achieve project goals, fostering collaboration and innovation.
Content Optimization Manager
Buy Box Experts
08.2021 - 05.2023
- Managed and motivated employees to be productive and engaged in work.
- Accomplished multiple tasks within established timeframes.
- Controlled costs to keep business operating within budget and increase profits.
- Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
- Managed budget allocations to prioritize spending on high-impact projects, optimizing resource utilization.
Copywriting Team Lead
Buy Box Experts
03.2021 - 08.2021
- Trained new team members by relaying information on company procedures and safety requirements.
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
- Served as a role model for the team by demonstrating commitment to excellence, professionalism, and adherence to company values at all times.
- Coached team members in techniques necessary to complete job tasks.
Marketing Copywriter
Buy Box Experts
05.2020 - 03.2021
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Formatted copy to align with project-specific guidelines.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Selected high-quality photos and videos to complement written copy.
Education
Master of Arts - English Language And Literature
University North Carolina
Bachelor of Arts - English Language And Literature
University of North Carolina
NCSkills
- Team leadership
- Time management
- Decision-making
- Complex Problem-solving
- Staff management
- Task delegation
- Goal setting
- Strategic planning
- Cross-functional teamwork
- Performance management
- Policy implementation
- Brand management
- Employee onboarding
- Coaching and mentoring
- Partnership development
- Competitor research
- Cross-functional team management
- Teamwork and collaboration
- Effective communication
- Positive attitude
- Attention to detail
- Excellent communication
- Managing operations and efficiency
Timeline
Design & Content Optimization Manager
Buy Box Experts
05.2023 - Current
Content Optimization Manager
Buy Box Experts
08.2021 - 05.2023
Copywriting Team Lead
Buy Box Experts
03.2021 - 08.2021
Marketing Copywriter
Buy Box Experts
05.2020 - 03.2021
Master of Arts - English Language And Literature
University North Carolina
Bachelor of Arts - English Language And Literature
University of North Carolina
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