Debra Blake Ocock
Greensboro,NC
Summary
Dynamic leader with a proven track record at Autoshop Solutions, enhancing customer engagement through expert SEO writing and strategic content development. Skilled in Jasper and public speaking, I led teams to a flawless 100% project success rate, significantly boosting readership and follower growth. Excel in fostering client relationships and mentoring creative teams to exceed goals.
Overview
34
34
years of professional experience
Work History
Content Manager
Autoshop Solutions
Apex, NC
09.2021 - Current
- Leads a remote team of writers and editors, creating SEO-optimized content and newsletters to boost client engagement. Oversees content strategy, editing, and brainstorming while ensuring all work meets client needs.
- Works closely with teams to deliver tailored content ahead of deadlines, drives website traffic through PPC campaigns, and creates engaging social media content to grow audiences.
- Created SEO-focused content for Autoshop Solutions, including blogs, video scripts, case studies, press releases, and email campaigns, while meeting deadlines.
- Leads content planning for Autoshop Academy, driving engaging video and blog ideas that boost client engagement and follower growth. Supports marketing efforts with impactful campaigns, contributing to strong sales performance.
- Project Manager with a flawless track record of meeting deadlines for content projects, including blogs, landing pages, and client uploads. Designed and implemented a new workflow to streamline production and improve efficiency using Monday.com.
- Consistently ensured a flawless success rate by meticulously auditing and refining team members' content output.
Freelance Copywriter
Self-Employed
01.2014 - Current
- Researched statistics and other pertinent information to create custom, SEO-targeted web content for medical topics, including behavioral health issues, medications, rehabilitation, drug and alcohol abuse, and more.
- Wrote captivating, custom real estate content and marketing materials, enticing buyers, and initiating public interest.
- Managed a WordPress website, blog, and social media; constructed blog content; and produced designs with Canva, driving increased readership and followers.
- Recurring projects span a wide range, including food and recipe columns, feature articles, business and technical documents, custom web content, polished brochures, informative newsletters, social media posts, academic papers, compelling email campaigns, and diverse marketing materials.
Marketing Account Manager
Palmetto Environmental Solutions
Wilmington, NC
01.2015 - 01.2016
- Drived B2B sales and marketing within a designated territory by generating interest in services, and fostering engagement with partnership programs.
- Establish, cultivate, and maintain strong relationships with clients and external stakeholders in the designated service market, acting as the primary liaison, and ensuring effective communication.
- Delivered compelling presentations on services and products to key decision-makers, fostering successful and lasting partnerships.
- Create a weekly report detailing active sales calls and accounts, highlighting engagement levels, and the reach of potential partners.
Office Manager
SERVPRO
Hampstead, NC
01.2011 - 01.2014
- Managed, negotiated with clients, adjusters, and insurance claim representatives throughout the job process, and served as a troubleshooter and primary point of contact to proactively deter poor communication practices.
- Achieved 95% customer satisfaction while spearheading customer complaints, problem-solving, and addressing other job-related issues.
- Efficiently managed production crews by handling scheduling, evaluating job performance, overseeing project management, monitoring expense accounts, conducting paperwork audits, and supervising every stage of the job cycle. Produce professional business and technical content for sales and marketing materials, favorably educating customers on services and FAQs; write social media posts, and update content for the employee handbook.
- Organized and oversaw trade show participation, managed schedules, and hosted dynamic lunch-and-learn sessions, providing valuable educational insights, and fostering engagement.
- Organized the itinerary and registrations for travel and training classes.
- Assisted with HR duties, including hiring, job ads, and documentation packets.
Marketing/Office Manager (Environmental Services)
OKEnterprises, Inc.
Greensboro, NC
01.1995 - 01.2009
- Established and retained strong relationships with key clients in a service-oriented industry, while diligently managing job files from start to completion, which includes collections, troubleshooting, and maintaining a 100% collection rate.
- Engaged and entertained both potential and existing clients by addressing their needs, while building lasting, meaningful business relationships.
- Managed budgets, conducted effective sales research, and collaborated seamlessly with colleagues to drive sales and marketing growth.
- Managed the customer database to establish a strong customer foundation, and supported business growth by creating compelling proposals, competitive estimates, newsletters, website content, brochures, and other marketing materials.
Managing Editor
ESP Magazine
Greensboro, NC
01.1994 - 01.1995
- Wrote and produced a weekly entertainment column, with graphics, to draw a wider audience for publication.
- Presided over the input of editorial content for the magazine.
- Assisted the production crew with the layout and design of the magazine.
- Hired, managed, and mentored a qualified staff of writers.
News Editor
Lindsay Publishing
King, NC
01.1991 - 01.1994
- Researched breaking news stories, conducted compelling interviews with key subjects, and crafted innovative content ideas to captivate audiences and enhance readership.Managed a team of office staff and writers to ensure efficient operations and high-quality output.
Education
Bachelor of Arts degree - English, Writing Concentration
East Carolina University
Greenville, NCSkills
- Jasper
- ChatGPT
- SEO writing
- Content editing
- Content development
- Editorial planning
- Proofreading
- Canva
- WordPress
- Microsoft Office
- Google Docs
- HTML and CSS
- Site maintenance
- Roadmap organization
- SEO best practices
- Overseeing keyword placement
- Deliverables oversight
- Zoom
- AP style
- Mondaycom
- Zoho
- Slack
- Public speaking
- Engaging presentations
- Influencer outreach
Timeline
Content Manager
Autoshop Solutions
09.2021 - Current
Marketing Account Manager
Palmetto Environmental Solutions
01.2015 - 01.2016
Freelance Copywriter
Self-Employed
01.2014 - Current
Office Manager
SERVPRO
01.2011 - 01.2014
Marketing/Office Manager (Environmental Services)
OKEnterprises, Inc.
01.1995 - 01.2009
Managing Editor
ESP Magazine
01.1994 - 01.1995
News Editor
Lindsay Publishing
01.1991 - 01.1994
Bachelor of Arts degree - English, Writing Concentration
East Carolina University
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