Debra Cohn

Implemented effective territory management techniques across the region.
Regularly conducted market research to uncover customer needs and preferences.
Extracted actionable insights from analyzed regional sales performance data.
Created an environment that promoted teamwork and cooperation among the regional sales staff.
Achieved customer satisfaction by efficiently resolving inquiries regarding sales and service.
Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
Developed and significantly grew assigned territory using strong engagement and marketing skills.
Conducted market research and reported on competitors.
Directed and coordinated products, services and sales activities.
Utilized strong engagement and marketing skills to foster significant growth in assigned territory.
Built sales forecasts and schedules to reflect desired productivity targets.
Enhanced sales volume through skilled support to both new and inactive customers.
Coached, developed and motivated team to achieve revenue goals.
Supported sales team members to drive growth and development.
Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
Cultivated strategic partnerships with vendors and key customers, resulting in ongoing business development opportunities.
Explored new markets through analysis of competitor products, services, and trends.
Executed strategies to ensure sales growth and operational efficiency.
Created and maintained sales environment to support business objectives.
Provided one-on-one meetings for reps to discuss and resolve issues, enhancing overall performance.
Recruited and inspired top-performing sales team.
Prospected, identified, and cultivated relationships with contacts to promote product lines and solutions.
Achieved regional sales objectives through the development and implementation of promotion strategies, coordination of a dynamic sales team, and effective servicing of key accounts to enhance business relationships.
Successfully guided, trained, and motivated a team of professionals to consistently surpass annual sales and production targets.
Led, coached and developed employees to achieve sales goals.
Provided timely resolution to customer inquiries and addressed escalated matters when needed.
Collaborated with product development team to create new products tailored to local markets.
Cultivated valuable relationships with vital regional accounts by personally engaging in frequent site visits and ongoing telephonic exchanges.
Identified opportunities for cross-selling and up-selling within existing customer base.
Successfully negotiated contracts with regional distributors, vendors, and retailers.
Monitored and analyzed competitor activities and pricing trends in the region.
Increased regional sales through the development of successful promotional campaigns.
Crafted effective tactics and initiatives to boost sales in the region.
editdeletemove

• dcohn6@gmail.com
• 4078082676
• Maitland, FL 32751

Skills

• Sales Presentations
• Territory Management
• Competitor Analysis
• Bid Request Management
• Brand Development
• Account Acquisition
• New Business Development
• Customer Portfolio Management
• New Hire Onboarding
• Business Needs Assessment
• Strategic Planning
• Brand Marketing
• Contract Management
• Continuous Improvement
• Professionalism
• Complex project negotiations
• Client Retention
• Consultative Selling Techniques
• Sales plan implementation
• Rapport and relationship building
• Teamwork and Collaboration
• Sales Projections
• Problem-solving aptitude
• Staff Training and Development
• Team Collaboration
• Adaptability and Flexibility
• Sales Forecasting
• Self Motivation
• Reliability
• Client Base Retention

Education and Training

05/1991Bachelor of Science:Liberal Arts, International MarketingUniversity of PIttsburghPittsburgh

Debra Cohn

Summary

Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.

Experience

Span America Medical Systems, Inc. - Southeast Regional Sales ManagerGreenville, SC01/2000 - Current

Span America Medical Systems, Inc - Southeast Region Manager, SoutheastGreenville, SC08/1995 - 12/1999

• Implemented effective territory management techniques across the region.
• Regularly conducted market research to uncover customer needs and preferences.
• Extracted actionable insights from analyzed regional sales performance data.
• Created an environment that promoted teamwork and cooperation among the regional sales staff.
• Achieved customer satisfaction by efficiently resolving inquiries regarding sales and service.
• Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
• Developed and significantly grew assigned territory using strong engagement and marketing skills.
• Conducted market research and reported on competitors.
• Directed and coordinated products, services and sales activities.
• Utilized strong engagement and marketing skills to foster significant growth in assigned territory.
• Built sales forecasts and schedules to reflect desired productivity targets.
• Enhanced sales volume through skilled support to both new and inactive customers.
• Coached, developed and motivated team to achieve revenue goals.
• Supported sales team members to drive growth and development.
• Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.
• Cultivated strategic partnerships with vendors and key customers, resulting in ongoing business development opportunities.
• Explored new markets through analysis of competitor products, services, and trends.
• Executed strategies to ensure sales growth and operational efficiency.
• Created and maintained sales environment to support business objectives.
• Provided one-on-one meetings for reps to discuss and resolve issues, enhancing overall performance.
• Recruited and inspired top-performing sales team.
• Prospected, identified, and cultivated relationships with contacts to promote product lines and solutions.
• Achieved regional sales objectives through the development and implementation of promotion strategies, coordination of a dynamic sales team, and effective servicing of key accounts to enhance business relationships.
• Successfully guided, trained, and motivated a team of professionals to consistently surpass annual sales and production targets.
• Led, coached and developed employees to achieve sales goals.
• Provided timely resolution to customer inquiries and addressed escalated matters when needed.
• Collaborated with product development team to create new products tailored to local markets.
• Cultivated valuable relationships with vital regional accounts by personally engaging in frequent site visits and ongoing telephonic exchanges.
• Identified opportunities for cross-selling and up-selling within existing customer base.
• Successfully negotiated contracts with regional distributors, vendors, and retailers.
• Monitored and analyzed competitor activities and pricing trends in the region.
• Increased regional sales through the development of successful promotional campaigns.
• Crafted effective tactics and initiatives to boost sales in the region.

Accomplishments

• Rep of the year 1996, 1998
• Sales Manager of the year 2000, 2003
• My sales reps won rep of the year: 2000-2004, 2006-2008, 2010-2011, 2014-2017, 2019,2021
• Quota buster 25/29 years

• Implemented strategic initiatives resulting in significant improvements in customer satisfaction and loyalty.
• Analyzed customer data to identify trends, opportunities and risks.
• Collaborated with various departments to achieve project success.
• Ensured client satisfaction by skillful negotiation of contracts.
• Designed engaging promotional materials such as brochures, flyers, and email campaigns.
• Coordinated and arranged interactive presentations for potential clients resulting in increased sales figures
• Resolved customer complaints in a timely manner while maintaining excellent customer service standards.
• Ensured appropriate follow-up was conducted after each sales call or meeting with a client.
• Developed relationships with key decision makers at existing accounts to increase sales opportunities.
• Collaborated with marketing team to offer personalized solutions that catered to unique account requirements.
• Collaborated in the development of long-term strategic plans to drive corporate accounts growth and development.
• Successfully oversaw the onboarding of new customers by offering training support.
• Aided in the development of customized solutions to help clients meet their business objectives.
• Developed and implemented successful promotional and selling methods to expand the existing client base.
• Exceeded performance metrics, increased revenue, and maintained high levels of customer retention while also expanding the customer base.
• Successfully determined customer needs by actively participating in conversations using strong communication abilities.
• Identified customer needs and recommended best products and services through active listening.

• Developed, fostered, and maintained client relationships to optimize customer satisfaction.
• Developed strategies for cultivating and converting leads into successful sales.
• Negotiated pricing contracts with customers to maximize profits.
• Researched competitors' products, prices, and sales techniques.
• Collaborated with other departments such as marketing, finance, logistics.
• Proactively maintained communication with prospects to secure timely deal closures.
• Analyzed achievements every month in comparison to targets identified by the top hierarchy.
• Collaborated on the development of promotional materials, including flyers and brochures.
• Established significant customer connections yielding profitable results.
• Managed and resolved conflicts, including handling complaints and objections.
• Established and sustained strong relationships with both potential and repeat clients, driving growth in sales revenue.
• Prepared and delivered product and service presentations effectively.