Debra Fowler

• Joined Uprise Health in 2021 as VP, Product Management leading Innovation and establishing product management and engineering best practice execution.
• Executive team member responsible for innovation and strategy.
• Leading Innovation with ownership of corporate and product strategy, product management, user experience, engineering execution best practices, quality assurance, release management, product launch and go to market.
• Lead product delivery for Uprise Health's portfolio of products to double revenue from 2022 in the first half of 2023, maintain ARR 0f 96% YOY.
• Built and lead innovation functions from zero to a global delivery team of 24 by implementing Agile Scrum and Pragmatic Marketing methods and frameworks.
• Lead the build and development of innovation tech centers in Ukraine, India, South Americana and US to diversify and reduce the cost model for innovation.
• Lead the hands-on design and development of Uprise Health's Digital Mental Health, Chronic Condition Management, Mental Behavioral Health application and mobile platforms, and the re-write of the Addiction Severity and Behavioral Health Index (ASI-MV and BHI-MV) products.
• Lead all corporate development activity for product and corporate strategy, resulting in revenue plan commits, pricing strategy and calculator and roadmap tied to revenue.
• Led the creation of more than twenty successful technology and services partnerships to enhance products.
• Established a successful product portfolio serving self-insured SMB and Enterprise and Labor and Trust markets successfully via 4 SaaS products.
• Establish excellent product management standards, KPIs and methodologies to accelerate the product lifecycle with quality.

• Hired to launch a product management division for the company and build consistent processes, qualified roadmap, identify and launch new products resulting in consistent product lifecycle execution, product release acceleration and new product offerings to drive increased revenue and market share. Resulting in the launch of two successful zero to launch products, 97% ARR and revenue growth ($141M).
• Establish long-term product portfolio strategy, informed by customer and business needs, gain alignment, secure resources and overcome risks and obstacles
• Develop new product offerings by translating abstract guidance into detailed specifications; actively engage in discussions and capturing requirements from internal stakeholders, customers, and voice of the market.
• Led product strategy and management, UAT, and release management.
• Consolidated and transformed a disparate technology and process footprint into a cohesive process and platform resulting in cycle time reduction and automation. Achieved annual savings of $5 million a year for service management.
• Established a product life cycle management process with a product governance function across all products.
• Established, nurtured and leveraged multiple vendor executive relationships for various platforms and products.
• Hire, mentor and grow a team of product managers and product owners who leverage an entrepreneurial mindset to identify opportunities, evaluate risks and make informed decisions to create roadmaps and products that align with the Company vision.
• Determine enablement criteria and collaborate with product marketing to support messaging and content creation, enable sales teams, and deliver positioning, pricing and packaging.

• Recruited into ProctorU to lead a new product organization and lead the effort to define, build and deliver a custom proctoring solution to Google to proctor G-Suite certifications for K-12 students and a B2C solution for professionals, with the goal to increase the number of proctored exams by 1M YoY.
• Led the definition of product and platform strategy for next generation AI based proctoring solution.
• Managed the product suite responsible for generating $78M revenue and proctoring more that 5M exams annually.
• Diminished regulatory risks by overseeing adherence to FERPA, GDPR and PHI regulations across projects.
• Proposed and led a lean operating model and organization focused on predictable demand management, agile development, strong product governance and quality control
• Developed strong partnerships with sales, marketing, and engineering teams to create products that deliver on company revenue, margin, and broader business objectives.
• Reinforced culture composed of purpose-driven teams, allocated resources to high potential opportunities, and established high performance metrics against operating plans.
• Ensured a consistent vision and operational focus for delivery of world class product best practices and worked with CEO and stakeholders to ensure alignment of high value projects.
• Drove product and corporate strategy efforts resulting in 3-year strategic roadmap focused on 3 verticals, education, professional and K-12 proctoring solutions.
• Established performance goals for department and provided methods for reaching milestones.
• Market expert participating in panels, industry events and published articles.

• Managed a portfolio of 5 distinct product offerings focused on healthcare marketing, clinical patient portals, content management systems, health information exchange (HIE) and population health management solutions.
• Supervised 12 projects delivered during last fiscal year with 19 projects delivered or ongoing and managed 75 offshore contractors including alignment to budgeting and capacity planning.
• Innovated new and unique healthcare marketing products based on predictive analysis of patient behavior and preferences.
• Defined a product and technology strategy that provided warehousing, analytics, automation and insight solutions applying data science across hundreds of millions of rows of patient data.
• Implemented a product life cycle management, roadmap delivery and internal marketing process to gather customer feedback.
• Led various vendor relationships and continued innovation feedback for vendors of choice.
• Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits
• Led a 15-member organization and managed daily operations for the Product and PMO teams to include budget, resource, allocation, & scope management.
• Define and own a differentiated, data-informed product vision, strategy, OKRs, goals, milestones, and roadmap.
• Drive conversion, activation, adoption, engagement, and retention
• Foster a culture of impact, risk-taking, experimentation, iteration, learning, and sound decision-making across the product, project and engineering organizations.
• Understand the underserved needs of our customers and the broader healthcare market.
• Drive features through their entire creative cycle: Discovery, ideation, specification, test, delivery, launch / GTM, analysis, and iteration.
• Collaborate with Engineering to optimize processes, problem-solving, scope, quality, velocity, predictability, and accountability.
• Collaborate with Product Marketing to gather insights, create launch plans, improve pricing/monetization, optimize onboarding, craft value propositions, and communicate roadmaps.

• Reviewed and assessed architecture design, implementation, testing and deployment needs to identify project requirements and costs.
• Guided implementation of company-wide enterprise security strategy for network and hardware, disaster recovery, data protection and endpoint protection.
• Directed 50 personnel supporting litigation and training initiatives for 850 personnel.
• Drove a $11M initiative to address an infrastructure refresh, managed an annual Information Technology budget of $20M, and optimized budgeting processes.
• Lead ISO-27001 compliance and certification process.
• Managed teams of contractors and full time staff by coaching, mentoring and driving efficiency.
• Researched and recommended innovative and automated approaches to routine tasks.
• Established cost-saving measures and alleviated compliance risk through software license audits.

• Contributed to $10M Projects and provided budget analysis, labor planning, and coordination of activities between client and company personnel.
• Managed a portfolio responsible for delivering zero stage products, product enhancement/modernization.
• Communicated market developments, portfolio changes and annual performance information to clients.
• Facilitated portfolio performance review and implemented new strategies.
• Industries: Transportation, Banking, Agriculture, Retail, Healthcare
• Teams Managed: Onshore, near & offshore specializing in product development, Business Intelligence, Analytics and Reporting focused on customer centric user experience.
• Communicate complex product functionality to customers and bridged Engineering to Sales and Marketing for 13 offices nationwide
• Lead initial sales calls with clients to establish the business needs, and strategies to solve.
• Manage Development teams meeting deadlines for client custom development projects.
• Develop the corporate Agile Processes that would be used for each client engagement to ensure success for all types of projects.

KEY PROJECTS:

BBVA Compass Bank

• Led development of property foreclosure website, loan default system.
• Designed an agile methodology aligned with compliance, legal and security departments.
• Included but not limited to Use Case Training, User Story Training, Agile Role Training, Scrum Master Training, Agile Metrics.

AutoTec

• Portfolio Director for a single sign-on team engaged to build a proprietary single sign-on solution for their business model.
• Responsibilities included gathering requirements, making technology decisions, and designing Enterprise Level solutions.
• Developed curriculum and trained newly formed project management team: Agile Scrum and project management.

Liquid Automation System (LAS)

• Product Director for designing and implementing deicing solution that is used by airports to deice aircraft prior to departure. The solution was designed for large-scale deicing applications of 100 plus deicing trucks moving around Detroit and Charlotte airports.
• Large scale consolidation efforts consolidate independent deicing truck transactions into one transaction that can be reviewed by the FFA and the airlines both for auditing and billing purposes.

• Headed project teams specializing in culture and organizational design.
• Implemented a SCALE program, SCA Leadership Excellence, for Facility Administrators with focus on development of leadership skills with 120 graduates of the program.
• Served as Project Manager for AMP program, Administrator Mastery Program, a quarterly tactical course focused on clinical excellence, volume growth, labor efficiency, and supply chain.
• Fostered relationships with vendors to promote positive working relationships.
• Developed and initiated projects, managed costs, and monitored performance.
• Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders.
• Maintained open communication by presenting regular updates on project status.