Debra Garcez
Carson,CA
Summary
Experienced in offering appropriate solutions and delivering strong internal and external presentations. Possesses proven verbal and written communication skills. Excels in multitasking, problem-solving, and effective communication. Reliable team player with a creative, friendly, and patient approach. Skilled at promoting products, closing sales, and successfully upselling target items. Provides customers with positive experiences that drive loyalty and repeat business.
Overview
25
25
years of professional experience
Work History
Front End-Cashier/Customer Service
LAZY ACRES (Bristol Farms)
09.2018 - 06.2021
- Extensive knowledge of most PLU codes both organic and non-organic Educated in work safety and food handling protocols
- Assisted in training new cashiers, sharing best practices and helping them become proficient in their roles.
- Helped guests with purchases, locating items, rewards and coupons.
- Approached every question or concern with calm and level-headed approach. Promoted loyalty, satisfaction, and sales
- Developed rapport with regular customers through genuine interactions that fostered brand loyalty.
- Processed returns and exchanges efficiently, adhering to store policies while prioritizing customer satisfaction.
- Bagged and packaged purchases according to customer’s specifications
- Maintained consistent accuracy of cash register making sure all transactions were processed correctly and proficiently. Ensured all discounts and coupons are processed
- Made sure every customer leaves happy, with all the information needed to become a loyal customer.
Media Strategist
ECLECTIC COMMUNICATIONS.
10.2016 - 06.2017
- Conducted research and prepared novel campaign recommendations based on client’s information to make venue and budget decisions
- Responsible for creating, managing and editing insertion orders to secure spots for clients as well as trafficking assets to all outlets
- Placed traditional buys for major clients including Ohio State University and University of Miami across multiple channels
- Conducted thorough market research to identify emerging trends and inform media recommendations.
- Established and maintained working relationships with media community and improved internal processes regarding affidavit and tear-sheet review in order to speed payment processing.
- Negotiated favorable advertising rates for clients, securing valuable media placements within budget constraints.
- Streamlined internal processes by creating templates for essential documents like insertion orders, flowcharts, and reporting spreadsheets.
- Analyzed campaign performance data to optimize media strategies and improve overall results.
- Increased brand awareness through creation of innovative print and digital productions for major publications.
Executive Assistant
EMEM aka THE MALA BAG
10.2016 - 06.2017
- Assisted the owner in developing, researching, procurement, and manufacturing of a new line of bespoke bags
- Development of new brand’s marketing materials
- Conducted in-depth business research and compiled results for review.
- Handled confidential and sensitive information with discretion and tact.
- Maintained confidentiality with sensitive documents, ensuring proper storage and distribution as needed.
- Organized and coordinated conferences and monthly meetings.
- Managed office inventory, tracking supplies and placing orders to ensure smooth daily operations.
- Prepared and edited presentations on behalf of executives for both internal meetings and external conferences.
Media Buyer - List Management - SEM Specialist
DIRECT PARTNERS
09.1998 - 07.2015
- Reported directly to CEO and President, working closely with Senior VPs and Marketing Managers
- Developed successful Broadcast, Print, Direct Mail and Loyalty programs and other creative campaigns for clients including Xoom.com, Fleming Steakhouse, Sony PlayStation, Earthlink, and DirecTV
- Broadcast trafficking including assigning ISCI’s, dub and ship requests for multiple clients including Earthlink, PeoplePC, Sony PlayStation, Cox Cable, Howard Jarvis, Flemings Steakhouse, Good2Go Insurance, Xoom.com, WWE, and others
- Analyzed data and made changes accordingly
- Proficient CoreDirect user
- Excellent skills in creating and maintaining buys across platforms
- Authored reports and presentations as needed and made suggestion to maintain accuracy
- Highly skilled in training new hires, Analytics, and Directors, including President, CTO, and CFO, in the capacities of research and reporting tools, campaign setup, response tracking, and custom reporting
- Good working knowledge of media terminology, excellent judgment, and the ability to make well-thought-out decisions and recommendations
- Media billing using Core and Advantage, veraciously resolving billing issues
- Generated Traffic using the current platforms
- Modifying buys to accommodate current traffic requests from clients
- Streamlining our process to create a smoother workflow
- Proficient in Simmons and other tools for Media Analysis
- Researching and negotiating all Print and OOH campaigns
- Digital SEM projects
- Trafficking, keyword research, bid analysis, Q and A, and weekly client reporting for clients including: Lynda.com, Monster.com, Foster Farms, WWE, and CyberSource.
IT Manager - Macintosh Tech/Application Support
DIRECT PARTNERS
09.1998 - 07.2015
- Supported Mac users while maintaining strict company administrative and security protocols
- Supported creative, production, and interactive departments while maintaining a high standard of service in a deadline-oriented environment where a high level of quality is demanded
- Highly experienced using most popular graphics programs, including Adobe’s Design Suite
- Attended EFI Fiery school, San Francisco.
Operations Director/Facilities Management
DIRECT PARTNERS
09.1998 - 07.2015
- Responsible for daily operations for a mid-sized advertising agency
- Implemented and trained staff to learn internal accounting systems
- Developed manual for all business office procedures, resulting in standardized operations.
Telecom Manager
DIRECT PARTNERS
09.1998 - 07.2015
- Head contact for configuring, implementing, maintaining, and troubleshooting Avaya equipment, systems, software, and trunking and network integration
- Intermittent analysis of company telecom bills to enhance services as well as to look for billing discrepancies, resulting in thousands of dollars of savings and over eighty thousand dollars in actual refunds.
Senior Level Tech Support
EPSON AMERICA
02.1996 - 04.1998
- Third Level Support Technician providing top-level tech support to consumers
- Member of the launch team for the Epson Color Stylus 740 and the Epson Fiery 5000
- Certified Fiery Technician.
Education
None - Marketing Communicationms
University of Delaware
Newark, DEGraphic Design -
UCLA Extension
01.1986
Skills
- Quick Learner
- Strong Work Ethic
- Excellent customer service
- Patience and Empathy
- Customer Service
- Cash handling expertise
- Reliability and punctuality
- Building rapport
- Upselling strategies
- Customer Assistance
- Problem-Solving
Additional Information
Three-time finisher in the Best Buddies Century ride ending at Hearst Castle. Volunteer Activities: Job Developer for Fred Brown, ASPCA, Be the Match Foundation.
Timeline
Front End-Cashier/Customer Service
LAZY ACRES (Bristol Farms)
09.2018 - 06.2021
Media Strategist
ECLECTIC COMMUNICATIONS.
10.2016 - 06.2017
Executive Assistant
EMEM aka THE MALA BAG
10.2016 - 06.2017
Media Buyer - List Management - SEM Specialist
DIRECT PARTNERS
09.1998 - 07.2015
IT Manager - Macintosh Tech/Application Support
DIRECT PARTNERS
09.1998 - 07.2015
Operations Director/Facilities Management
DIRECT PARTNERS
09.1998 - 07.2015
Telecom Manager
DIRECT PARTNERS
09.1998 - 07.2015
Senior Level Tech Support
EPSON AMERICA
02.1996 - 04.1998
None - Marketing Communicationms
University of Delaware
Graphic Design -
UCLA Extension
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