Debra Jenkins
Niagara Falls,NY
Summary
Motivated Digital Marketing Strategist with more than 10 years of experience. I focus on user acquisition and growth through paid campaigns and SEO. Expert in data analysis, creative optimization, and cross-functional collaboration to achieve business objectives. Proven track record of scaling campaigns and enhancing ROI.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Digital Marketing Strategist
Beyond Indigo Pets
Hanover , MN
01.2024 - Current
- Developed and executed comprehensive digital marketing strategies utilizing tools like websites, emails, social media, and blogs, resulting in a significant boost in brand engagement and online visibility.
- Revamped SEO, SEM, and PPC strategies, driving a significant boost in organic traffic and enhancing conversion rates.
- I created engaging content for social media, email marketing, and websites. This led to a 25% increase in audience engagement and a 15% rise in email open rates.
- I tracked important performance indicators (KPIs) for different marketing campaigns. I used Google Analytics (GA4), Google Tag Manager, and CRM dashboards. This helped me find useful insights that improved campaign performance. As a result, ROI increased by up to 20%.
- SEO & Website Optimization: Lead and execute SEO strategies, including on-page and technical optimizations, keyword research, and content planning.
Digital Marketing Specialist
The Sausage Maker
Buffalo
01.2023 - 01.2024
- Bolstered blog content with attention to SEO and keyword research, helping drive total site traffic by 69% compared to the previous year
- Improved on-page SEO performance, resulting in page speed improvement of 70% and increase in monthly organic traffic of 22%
- Resolved issues with Google Merchant Center, resulting in the population of over 200,000 skus
- Prepared and monitored the marketing budget on a quarterly and annual basis
- Developed tactical (day to day tasks) SEO, PPC/SEM, Web, CRO and CRM activities
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
- Affiliate Marketing campaign that resulted in over 12,000 new emails over a 5-week period
- Managed overall marketing budget
Marketing Manager
Residential World Development/Media
04.2018 - 11.2022
- Company Overview: Niagara Falls & New York
- Managed a complete website redesign, leading to a significant increase in traffic and engagement
- Built and managed relationships with existing customers, foreign governments and industry professionals
- Wrote copy and built assets (blogs, webinars, case studies, etc) to support marketing campaigns
- Developed editorial calendars
- Coordinated and executed photography, videography and editing (e.g Adobe Creative Suite, Canva, etc)
- Managed marketing budget
- Experience with Google Analytics, several CMS programs and social media marketing
- Niagara Falls & New York
Digital Marketing Manager
ClubCorp
Dallas, TX
12.2008 - 01.2018
- Developed and help designed new website designs for over 50+ club websites
- Executed paid social media campaign with Facebook, surpassing KPIs by 4%
- Developed robust email campaigns that improved retention by 22%
- Performed A/B testing which improved conversion rate of landing pages across the company by 89%
- Worked with marketing director and advertisers on development of email marketing campaigns to over 350,000 ClubCorp members
- Developed 100+pages of unique website content and maintained brand's presence on social media platforms
- Managed a group of 3 full-time marketing associates
Education
BA - Communications: Public Relations
California State University Fullerton
Fullerton, California12.2003
Skills
- GA4, Google Search Console & Data Analytics
- Website Management
- Microsoft Office
- Email Systems: Outlook, Mailchimp, Eloqua
- Social Media: Meta, Instagram, X, LinkedIn, YouTube
- WordPress & Woo Commerce
- Canva & Adobe Creative Suite
- Project Management: Slack, Asana, Basecamp
- SE Ranking, SEMrush & Moz
- Social Media Marketing
- Brand Promotion
- SEO Optimization
- KPI Tracking
- Brand Development
- Marketing & Web Analytics
- Competitor analysis
Certification
- Google Ads Display Certification, 1/1/26
- Google Ads Measurement Certification, 12/1/25
- Google Ads Search Certification, 12/1/25
- Google Analytics Certification, 12/1/25
- Social Media Marketing, HubSpot Academy, 12/1/25
- SEO, HubSpot Academy, 12/1/25
Military Background
- United States Marine Corps, 01/01/89, 01/01/93, honorable
- United States Army Reserve, 01/01/86, 01/01/89, honorable
Timeline
Digital Marketing Strategist
Beyond Indigo Pets
01.2024 - Current
Digital Marketing Specialist
The Sausage Maker
01.2023 - 01.2024
Marketing Manager
Residential World Development/Media
04.2018 - 11.2022
Digital Marketing Manager
ClubCorp
12.2008 - 01.2018
BA - Communications: Public Relations
California State University Fullerton