Debra L. Wieck
Nashotah,WI
Summary
Dynamic professional with a proven track record in Advertising Sales, adept in campaign and schedule management. Excelled in leveraging linear and digital inventory and demonstrating exceptional resourcefulness to exceed client expectations. Recognized for enhancing campaign performance and achieving high satisfaction rates, showcasing a blend of analytical prowess and creative problem-solving.
Overview
25
25
years of professional experience
Work History
Campaign Manager
Effectv
Chicago, IL
09.2021 - Current
- Responsible for all post-sale activities of assigned clients and associated campaigns, including post-sale stewardship, inventory management, post-sale reporting, creating strategic make-good and under-delivery plans, and providing exceptional execution of client campaigns.
- Ensure full integration of varied knowledge to determine business and functional priorities as they relate to the client campaigns.
- Act as a key business partner, providing oversight in a complex and critical environment for the full life cycle of the client campaign.
- Manage and facilitate the fulfillment of contracts from large agency businesses with more specific and complex requirements, revise and copy into traffic-ready status, including transferring orders from sales to traffic/stewardship, facilitating copy instructions, and related communications between clients and traffic, and processing revisions as required, leveraging shared services resources as appropriate.
- Act as the primary business partner to traffic and other departments, as necessary, to ensure the fulfillment of any special requirements by interpreting contract requirements, researching discrepancies or inconsistencies, and developing and implementing alternative solutions.
- Develop a partnership with the sales organization to lead all efforts to maintain and manage the execution of the entire client campaign life cycle, such as making schedule changes, developing and implementing efficiencies and opportunities, and acting as a first responder for any client issue that arises.
- Develop and execute alternative solutions to ensure the attainment of client expectations, and to resolve issues for makegoods and underdelivery.
- Review and act on preempt notices, oversell reports, and other related inventory information.
- Develop ad hoc performance reports, provide analysis, insight, and recommendations to enhance the success of current and future campaign performance, such as rating achievements, impression goals, and showing overdelivery on successful campaigns that have been completed.
- Work closely with the highest-earning Account Executives.
- Ensure they booked high numbers monthly, quarterly, and annually.
- Maintains a 99% execution rate on campaigns.
- Use prior experiences in broadcast TV to assist not only my Account Executives, but also the others on the team when they have questions regarding campaigns we share with other TV stations.
- Currently managing campaign in multiple markets including Chicago and the surrounding suburbs as well as Detroit and surrounding suburbs
Account Coordinator
Spectrum Reach
Milwaukee, WI
01.2020 - 09.2021
- Responsible for providing post-sale, end-to-end workflow to ensure effective campaign delivery.
- Ensure accuracy and follow-through of order entry relating to advertising campaigns.
- Manage campaigns effectively, revise, and review inventory appropriately, including makegoods.
- Monitor and review accounts with the Account Planner and Pricing/Inventory if campaigns are not delivering.
- Effectively communicate with Account Executives about client campaign status.
- Communicate with clients as needed to gain information to run schedules effectively.
- Coordinate with Billing to ensure that campaigns are appropriately billed.
- Manage all ad copy for clients, which includes the correct distribution of traffic instructions and client spot uploads.
- Coordinate all production services through the internal production team to ensure on-time starts for campaigns.
- Work proactively with digital operations to understand campaign pacing.
- Trained on cable advertising and digital advertising; both new media formats for me
- Ensured my Account Executive booked high numbers monthly, quarterly and annually.
- Use prior experiences in broadcast TV to assist not only my three Account Executives, but also the others on the team when they have questions regarding campaigns we share with other TV stations.
Chartist
Clear Channel Outdoor
Pewaukee, WI
01.2019 - 01.2020
- Receive request for billboard space, both static and digital, from account executives and determine whether the space is open.
- Manage the inventory for both local and import business.
- Map out appropriate media products based on specific demographic targets.
- Ensure contracts are completed and correct, then verify that the charting matches the contract.
- Responsible for the creative and design information management, and ensuring operations hang the correct design.
- Responsible for attaching design numbers to inventory receivables.
- Create reports for the Account Executives for their clients to show the final outcome of their campaigns.
- Assist the corporate team with the required reporting of the Milwaukee market's inventory and campaigns.
- Work closely with the General Manager, General Sales Manager, and Local Sales Manager on the inventory and rates.
- Assist the Sales Assistants in tasks needed for Sales team
- Worked closely with the General Manager, General Sales Manager, and Local Sales Manager in organizing and restructuring the Operations Department and warehouse.
- Established new procedures to help the Account Executives with the execution of their clients' campaigns.
Sales Assistant
Clear Channel Outdoor
Pewaukee, WI
01.2018 - 01.2019
- Generated reports as needed for sales, marketing, and management.
- Prepared sales presentations and proposals by compiling audience and product research, and presenting the information in an engaging and understandable manner.
- Assist in creative idea generation.
- Work with vendors and the ordering of supplies.
- Assist sales and charting with contracts and posting forms, including checking and confirming the arrival of production materials, monitoring postings, take-downs, and proof of performance.
- Create maps utilizing mapping systems to plot locations for products, clients, and demographic profiles.
- Maintain the customer database by inputting customer profiles and updates into the necessary documents and/or systems.
- Educated in a new media that is completely different from television.
- Worked closely with Senior Account Executives to assist them in the day-to-day tasks of managing their clients, in order for them to establish new business, which was new to Clear Channel Outdoor.
- Promoted to Chartist after only eight months with the company.
Traffic Coordinator
WISN/Hearst Corporation
Milwaukee, WI
01.2014 - 01.2018
- Responsible for scheduling commercial copy rotations, and the production of the daily broadcast logs.
- Receive, interpret, and input commercial copy based on agency instructions, flight dates, and rotations within corporate deadlines.
- Work with the sales team, managers, and clients closely to ensure all commercial copy is run correctly.
- Maintain the Outlook database of all commercials, agency directions, and correspondence.
- Screen all commercials for clearance in accordance with station policies and FCC regulations.
- Work closely with the central traffic facility to ensure all corporate traffic policies are being followed.
- Assist the Creative Services team by scheduling promos.
- Assist Account Executives by inputting orders, sending out a schedule of commercial times to clients, sending out invoices to clients, completing post-analysis, answering their questions regarding the broadcast computer system, as well as other detailed tasks as needed.
- Maintain the online and in-house political file per FCC regulations.
- Assist the General Sales Manager, the Local Sales Manager, and the National Sales Manager with detailed tasks on a daily basis.
- Handle all house accounts that are not assigned to an Account Executive.
- Assist National Sales Assistant in detailed tasks including order entry and makegoods
- Distribution of daily logs within corporate deadlines.
- Maintain a zero percent error margin, which ensures our monthly, quarterly, and yearly budgets are met.
- Earned the respect of managers, account executives, and support staff.
- Consistently nominated for Employee of the Quarter for three years. The last nomination was made by the entire Sales Department staff.
- Developed and wrote a Sales Traffic Manual.
Office Manager
Red Brown Kle Marketing Inc
Milwaukee, WI
01.2013 - 01.2014
- Manage the administrative function of the agency.
- Front desk reception, including greeting visitors, answering, screening, and routing calls.
- Manage mail and delivery services, including USPS, UPS, and couriers.
- Maintain petty cash, order all supplies, and maintain receipts for all office purchases.
- Order office furniture and maintain all equipment in the office, including the fax, copier, and color printer, by coordinating with a third-party service.
- Troubleshoot with a third-party IT company on computer, server, and telephone issues.
- Proofread projects as needed, as well as maintaining databases and doing internet research when needed.
- Work with the Timeslips software. This includes opening and closing jobs, running reports, adding new users, inputting, and editing information.
- In charge of the monthly billing process, ensuring all time is entered into Timeslips, creating billing reports, scheduling, and monitoring the monthly billing meeting with Account Services staff, creating all invoices, and running payments through the American Express system.
- Provide Human Resource assistance to employees.
- Maintain copies of important HR forms, track vacation and sick days, and office orientation for new employees.
- Prepare PowerPoint presentations as needed by the Account Services staff.
- Arrange travel for all employees, and schedule appointments for the three partners of the agency.
- Maintain the weekly schedules of all staff.
- Work with the building owner and management company to ensure the office environment is safe and comfortable.
- Answer any questions the agency staff may have.
- I took a wish list from the staff after the first week at the agency, and I accomplished all of it to make the office better for the staff.
- Developed a strong working relationship with all three partners in a short time period.
- I learned the detailed billing process in a very short time.
Junior Processor
Shelter Mortgage
Brown Deer, WI
01.2011 - 01.2013
- Support a team of processors in the documentation needed to approve a mortgage loan.
- Review new files to ensure they were set up correctly, and order tax transcripts.
- Obtain verifications of deposit, verifications of employment, updated homeowners' insurance, and other documentation so mortgage loans can be approved and closed.
- Contact third-party companies to obtain file documentation.
- Assist the processors in any task needed to complete their mortgage files.
- Maintain a busy database of documentation and appraisals, including updating appraisal information in the Unifi system, and ensuring all appraisal and documentation are sent to the correct processors and loan officers.
- Process all withdrawn and denied loans.
- Complete and distribute the monthly billing reports to the manager.
- Assist processor assistants when needed.
- Assisted managers in organizing and maintaining workflow so tasks are completed in a timely manner to ensure that mortgage loans are completed and closed by the needed date.
- I gained the trust of managers who continue to rely on me to assist them in the more difficult tasks.
Processor Assistant
Shelter Mortgage
Brown Deer, WI
01.2010 - 01.2011
- Conduct the mortgage file setup by retrieving new loan application packages and appraisals from the shared group database.
- Perform quality control checks of information in mortgage files, and input data into the Unifi system.
- Work with loan officers and processors to ensure mortgage files are processed smoothly.
- Order flood certification and appraisals.
- Retrieve DU/LP findings and credit reports from the Unifi system.
- Conduct verifications of employment, verifications of deposit, order payoffs from other institutions, and 4506T transcripts.
- Manage appraisal invoices and assist in creating follow up on documentation.
- Created tracking spreadsheets and logs in Excel and Word, which are easily accessible to all managers, and were formerly in written form and not available to all managers.
- Work closely with the Processing Manager to ensure a smooth and even flow of mortgage files.
- Promoted to Junior Processor within 9 months.
Executive Assistant/Sales Assistant
WITI Fox 6
Milwaukee, WI
01.2000 - 01.2010
- Assisted local Account Executives in many aspects of television commercial sales, including producing proposals, phone support, post-analysis, placements, dubbing projects, CMR market reporting, and individual account executive projects.
- Directly assisted the Vice President/General Sales Manager while also assisting the Local, National and Web Manager in various tasks.
- Generated various reports for those managers on a daily, weekly, and monthly basis.
- Reports included: daily sales pacing report, weekly billing reports, weekly share reports, monthly category reports, and daily and weekly AE revenue reporting and sales analysis reports.
- Worked with our national sales team, agencies, and local clients on paid programming, which included selling, scheduling, and maintaining the paid programming on a weekly and quarterly basis.
- Maintained the schedules of a large advertiser, which included setting up their contracts in the Wide Orbit system, and maintaining those contracts during the quarter to ensure their TV schedules ran as ordered and accurately.
- Input commercial sales orders into Wide Orbit for the local and national sales team.
- Assisted the traffic coordinator in the scheduling of TV commercials in the WideOrbit system.
- Coordinated various contests, including writing rules, providing support during the contest, selecting winners, and distributing prizes.
- Organized and maintained all contracts and invoices.
- Distribution of daily newsletters and newspaper articles pertaining to the TV and commercial industry.
- Scheduled travel for managers and Account Executives.
- I answered the client's questions when their account executive was not available.
- Back up for the receptionist's desk.
- Had become a knowledgeable and reliable assistant who not only assisted the Sales department, but also the Traffic, Promotions, Community Affairs, and Finance departments when help was needed.
- Assisted the general sales manager in many confidential Account Executive reporting.
- Obtained knowledge in the industry of paid programming.
Education
English
University of Wisconsin
Milwaukee, WI01.2000
Journalism
University of Wisconsin
Madison, WI01.1990
Skills
- Proficient Typing Skills
- Detail-Oriented Data Input
- Key Calculator Proficiency
- Experienced in Document Creation with Microsoft Word
- Microsoft Excel Proficiency
- PowerPoint Proficiency
- Outlook
- Salesforce
- Timeslips
- Wide Orbit Traffic and Media Sales
- TNS Media
- Availz
- Enterprise system
- Metric monitoring
- Results reporting
- Campaign support
- Resourcefulness
- Paid advertising
- Schedule management
- Advertising
- TV Scan
- Donovan
- Unifi
- TIM
- Eclipse
- ACW
Volunteer Experience
- Midwest Shiba Inu Rescue, Milwaukee, WI, Treasurer and Board Member, 01/01/17, 12/31/20, Update board monthly on bank balance and Paypal balance., Maintain QuickBooks online.
- Midwest Shiba Inu Rescue, Milwaukee, WI, Volunteer Coordinator, 01/01/16, 12/31/17, Reviewed all volunteer applications., Maintained the database of all volunteers.
Accomplishments
- Employee of the Quarter at Heast.
- Nominated for Employee of the Quarter several times.
References
References available upon request.
Timeline
Campaign Manager
Effectv
09.2021 - Current
Account Coordinator
Spectrum Reach
01.2020 - 09.2021
Chartist
Clear Channel Outdoor
01.2019 - 01.2020
Sales Assistant
Clear Channel Outdoor
01.2018 - 01.2019
Traffic Coordinator
WISN/Hearst Corporation
01.2014 - 01.2018
Office Manager
Red Brown Kle Marketing Inc
01.2013 - 01.2014
Junior Processor
Shelter Mortgage
01.2011 - 01.2013
Processor Assistant
Shelter Mortgage
01.2010 - 01.2011
Executive Assistant/Sales Assistant
WITI Fox 6
01.2000 - 01.2010
English
University of Wisconsin
Journalism
University of Wisconsin
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