Debra Mcgadden
Marketing Operations
Nashua,NH
Summary
Results-oriented achiever with a track record of surpassing targets and achieving success in fast-paced environments. Possesses a unique blend of strategic thinking and hands-on experience, enabling the delivery of impactful solutions that enhance organizational performance. Adept at analyzing complex situations, identifying opportunities, and implementing effective strategies to drive growth and maximize results. Demonstrates exceptional problem-solving skills and a strong ability to adapt to changing business needs, ensuring continuous improvement and sustainable success.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Sr. Marketing Operations Manager
Zywave
01.2020 - Current
- Implemented and administered the Marketo system to enhance performance and efficiency.
- Developed data-driven strategies to boost lead generation and conversion rates.
- Streamlined marketing processes between Marketo and SFDC to drive quality leads to BDR teams.
- Optimized PPC campaigns resulting in an 82% reduction in cost per conversion
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Evaluated campaign effectiveness using metrics such as ROI, CTR, and conversion rates to inform future strategies.
- Enhanced customer engagement with personalized email marketing campaigns.
- Mentored junior team members, fostering professional development and enhancing overall team performance.
New Business Development/Sales and Marketing Coordinator
miEdge
01.2018 - 01.2020
- Develop and run demand generation marketing campaign across multiple channels and analyze campaigns to drive sales and increase brand awareness
- Manage all aspects of Salesforce database including administration and development
- Analyze current sales and business strategies, identifying and implementing process efficiencies
- Strengthened decision-making by implementing adoption of Salesforce Lightning App CRM platform from ground up
- Drove 50% growth by developing marketing on demand marketing strategies
- Equipped sales staff to increase sales by providing training on Salesforce tools, capabilities, and reports
- Took on Salesforce Admin Role
- Developed and managed email marketing programs to drive new business of over 65K in 6 months
- Collaborated with leadership to increase efficiency and streamline processes.
Sales and Marketing Analyst & CRM Resources Specialist – New England Region
USI Insurance Service
01.2007 - 01.2018
- Coordinate and analyze marketing campaigns to drive sales and increase brand awareness, while simultaneously overseeing all aspects of CRM database across region
- Oversee email marketing campaigns and lead generation activities to further reach
- Analyze current sales and business strategies, identifying potential opportunities for growth
- Strengthened decision-making by implementing CRM platform from ground up in New England and US
- Drove sales by 13% and achieved 93% retention in 2016 by developing marketing communications plans based on in-depth analysis
- Equipped 80+ producers to boost sales by providing training on CRM tools, capabilities, and reports
- Promoted to positions of increased responsibility, advancing from receptionist to regional analyst role
- Recognized as among top 5% of staff with Summit Award for outstanding performance and leadership
- Presented with USI Celebrates Awards twice for going above and beyond on colleagues’ recommendation
- Collaborated with corporate leadership to increase efficiency and streamline workflow.
Education
High School Diploma - Business and Marketing
North Kingstown High School
North Kingstown, RI01.1991
Skills
Marketing Operations Platform Management
Email Marketing
Data-driven decision-making
CRM Management
Content Strategy
Performance Analysis
Digital Marketing
Project Management
Marketing campaigns
Problem-Solving
Volunteer Experience
- Stepping Stones, Volunteer Marketing Lead
- Nashua Blast, Communication Director
- Nashua School System, Volunteer
- State of the Arts Karate Center, Fundraiser
Certification
Marketo Certified Expert
Google Search Certification
Knak Certified Expert
ON24 Certification
Timeline
Sr. Marketing Operations Manager
Zywave
01.2020 - Current
New Business Development/Sales and Marketing Coordinator
miEdge
01.2018 - 01.2020
Sales and Marketing Analyst & CRM Resources Specialist – New England Region
USI Insurance Service
01.2007 - 01.2018
High School Diploma - Business and Marketing
North Kingstown High School
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