DEBRA NICHOLSON-ERWIN
Woodstock,US
Summary
Results-driven sales professional with a strong background in developing and executing strategies that drive revenue growth and enhance client relationships. Experienced in leading and training sales teams, crafting and presenting effective sales plans, and building strategic partnerships. Proven track record of exceeding sales targets and penetrating new markets to expand the customer base. Eager to leverage these strengths to deliver measurable impact and contribute to business success.
Overview
20
20
years of professional experience
1
1
Certificate
Work History
DIRECTOR OF ENTERPRISE ACCOUNTS
Payscore
10.2023 - Current
- Increased overall sales performance by developing and implementing strategic plans tailored to target markets.
- Excelled in competitive selling environments by leveraging knowledge of industry trends and competitor offerings to differentiate products and secure high-value client contracts.
- Developed targeted marketing campaigns that generated qualified leads for the sales team to pursue aggressively.
- Collaborated closely with cross-functional teams to ensure seamless delivery of products and services for maximum customer satisfaction.
- Established long-term relationships with key clients through effective communication, negotiation, and relationship management.
STATEGIC SALES EXECUTIVE
Possession Partner, A Hunter Warfield Company
06.2022 - 08.2023
- Strategic sales for a new eviction management solution focused on multifamily space
- Effectively engage with new products and win new deals by using a consultative, value-oriented approach
- Ability to reach and develop relationships with C-level executives
- Drive the entire sales process from prospecting through opportunity development and deal closure, to post kick off with our client Success team
- Closed 2 national MSAs with large national management companies.
DIRECTOR OF PARTNERSHIPS & BUSINESS DEVELOPMENT
Millennial Specialty Insurance
02.2020 - 06.2022
- Led partnership and sales team efforts for MSI
- Successfully brought on multiple channel partnerships to distribute the companies embedded renters insurance solutions
- Supported client efforts, managed development cycle, and trained partners as needed
- Constructed retention and growth strategies and delivered on strategies to build strong business pipeline
- Analyzed the competitive landscape and identified new opportunities for business growth
- Closed opportunities with senior level executives and decision makers.
EXECUTIVE VICE PRESIDENT
First Communities Management
06.2018 - 12.2019
- Oversaw the day-to-day operations for an 11K unit portfolio.
- Oversaw a team of four Regional Managers, two Marketing and training managers, and the whole acquisition and disposition department.
- Supported and managed the development and implementation of programs, strategic initiatives, and processes designed to drive the operational and financial performance of the company's ACRE ownership portfolio.
VP, TRAINING AND PROPERTY PERFORMANCE
The Lynd Company
10.2016 - 01.2018
- Responsible for training, support, and property performance company-wide for 20,000+ units
- Responsible for the design, development, and implementation of all training initiatives and curriculum
- Headed new business technology team and oversees all software conversions and training.
MANAGER BUSINESS STRATEGIES & PARTNERSHIPS
LivCor LLC
11.2015 - 10.2016
- Identify, implement, and manage income producing projects nationwide for Blackstone owned assets
- Successfully identified over $5M in ancillary income in Q1/Q2 2016.
- Directed the development and implementation of operational strategies to increase productivity and efficiency.
- Developed and implemented effective strategies to reduce costs while maintaining quality standards.
- Set and implemented strategic goals and initiatives to align company with mission, values, and vision.
INFORMATION TECHNOLOGY MANAGER/RPM
CF Lane. Inc
01.2014 - 11.2015
- Hybrid position which included the full management of the Product Support Desk
- Lead product management teams on current and future IT and procurement strategies
- Plan, implement, and train all new RealPage software initiatives
- Oversee portfolio operations of six properties.
SENIOR CUSTOMER SUCCESS MANAGER
RealPage. Inc
03.2012 - 01.2014
- Implemented, trained and managed the OpsSolutions platform (OpsTechnology, OpsBuyer and Compliance Depot/Notivus) relationships of 21 National accounts
- Strengthened client relationships with ongoing communication and new solutions
- Advocated on behalf of the customer's voice internally
- Understood and anticipated clients' business needs to drive the success of key accounts
- Trained new support agents on the technology products.
EXECUTIVE SALES EXECUTIVE
Assurant Specialty Property
02.2009 - 10.2010
- Responsible for the prospecting and generation of new partnerships and sales in an assigned territory for largest underwriter of renter's insurance in the nation
- Was instrumental in the project development of the internal Property Support team, which created segmented support layers in the organization focused directly on the property management company's needs and expectations.
SENIOR SALES EXECUTIVE/MANAGER
RealPage, Inc
10.2005 - 02.2009
- Responsible for sales in an assigned territory that encompassed the entire Southeast
- Supported over 120,000 units of contracted clients at multiple levels of management
- Performed QBR's, sales meetings, and training via web and in person
- Designed reporting, and various training documents
- Developed customized comprehensive summaries for key executives, evaluating and suggesting necessary adjustments to maximize participation levels in the renter's insurance programs.
Skills
Persuasive Selling
Client Development
Customer relationship building
Customer retention
Strategic communications
Teamwork and collaboration
Customer relationship management
Onboarding and orientation
Process improvement
Salesforce and Hubspot CRM Proficiency
Customer needs assessment
Sales expertise
Revenue Growth
Certification
- Certified Apartment Manager
- Georgia P&C Insurance License
Timeline
DIRECTOR OF ENTERPRISE ACCOUNTS
Payscore
10.2023 - Current
STATEGIC SALES EXECUTIVE
Possession Partner, A Hunter Warfield Company
06.2022 - 08.2023
DIRECTOR OF PARTNERSHIPS & BUSINESS DEVELOPMENT
Millennial Specialty Insurance
02.2020 - 06.2022
EXECUTIVE VICE PRESIDENT
First Communities Management
06.2018 - 12.2019
VP, TRAINING AND PROPERTY PERFORMANCE
The Lynd Company
10.2016 - 01.2018
MANAGER BUSINESS STRATEGIES & PARTNERSHIPS
LivCor LLC
11.2015 - 10.2016
INFORMATION TECHNOLOGY MANAGER/RPM
CF Lane. Inc
01.2014 - 11.2015
SENIOR CUSTOMER SUCCESS MANAGER
RealPage. Inc
03.2012 - 01.2014
EXECUTIVE SALES EXECUTIVE
Assurant Specialty Property
02.2009 - 10.2010
SENIOR SALES EXECUTIVE/MANAGER
RealPage, Inc
10.2005 - 02.2009
Personal Information
Title: National Strategic Sales Director
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