DEBRA PERIS
Elmira,New York
Summary
Highly self-motivated, hard-working professional with a demonstrated record of success in Product Management and Marketing. Excellent communication, presentation, and organizational skills with the ability to effectively oversee all stages of initiatives, manage multiple products, prioritize tasks, build positive relationships with cross-functional teams, and communicate complex ideas to customers, partners, and team members to influence and drive toward a common vision and strategy.
Overview
30
30
years of professional experience
Work History
Director of Marketing
Tibidabo Scientific Industries
Madison, CT
01.2023 - Current
- Recruited and managed a team of marketers responsible for the implementation of marketing initiatives and public relation activities across eight companies.
- Provided guidance on creative direction to reporting team members by setting expectations and measuring KPI's, while providing regular feedback on work quality.
- Developed and executed comprehensive marketing plans and strategies to increase brand awareness and develop long-term strategic plans related to growth initiatives.
- Collaborated with cross-functional teams to create promotional materials to increase product sales.
- Directed the development of content creation for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
- Established and monitored performance metrics, such as click-through rates and conversions to measure success of campaigns.
- Generated analytical reports documenting marketing initiatives against established goals and objectives, reviewing and communicating to executive management.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms and video campaigns.
- Expanded new businesses by developing powerful sales, advertising, and marketing campaigns, analyzing competitor products and services to gain insight into industry trends and opportunities.
- Organized, managed, and attended events such as trade shows or conferences, webinars, and trainings to promote company's products or services.
- Reviewed existing processes and identified areas for improvement in order to maximize efficiency, creating marketing policies and procedures to maximize team efforts.
- Prepared and oversaw budgeting for all marketing activities, ensuring expenditures were in line with approved budgets.
MARKETING MANAGER
Precision X-Ray, Inc.
Madison, CT
09.2021 - Current
- Successful development and launch of products and services to support the sales/marketing strategy.
- Comprehensive management of all customer-facing marketing activities, including brand development, digital and print communications and content, user and service manuals, product photography and videography, and customer facing presentations.
- Execution and tracking of digital marketing strategies and activities, including social media, email marketing, and product campaigns, while measuring the relative metrics
- Creating & tracking of the marketing budget for all marketing initiatives, providing regular updates to senior management.
- Preparation of monthly sales reports to document sales volumes, potential sales and potential new markets.
- Establishment of the annual marketing plan to deliver senior managements business goals while also providing support and information to the commercial team
- Coordination, organization, and participation of events, including regional congresses/conferences, company internal and external training, educational webinars, and community-related activities.
- Collaboration with Cross-functional teams to execute product launches ensuring all tasks are planned and completed based on the given timeline.
- Continued process improvement with development of product mapping procedures, catalog number creation, and marketing SOP's.
- Delivery of compelling sales presentations to demonstrate expert product knowledge.
GLOBAL MARKETING MANAGER
Carestream Health, Inc
Rochester, NY
01.2021 - 09.2021
- Positioned as the clinical expert in radiologic imaging, representing the customer voice, to support all aspects of product development and commercialization
- Driving force behind a successful product launch of a new modality
- Created and executed sales enablement strategy to assure that the global sales teams (both direct and indirect) have the training, resources, and support to succeed in their markets
- Al-time support to sales and specialist worldwide
- Managed the creation and delivery of data driven marketing campaigns and strategies to support product launches, capitalize on market opportunities, and generate demand to support the overall company revenue goals
- Worked closely with the business, regional and commercial teams to gather and understand customer needs, pain points and desired gains and reflect these in the development of the product value proposition
- Produced collateral materials including presentations with clear definitions of product positioning, key messaging, and value proposition
- Collaborated with Product Management to understand the product roadmaps, ensure proper inputs from customers and regions, assess how these developments translate to benefits valued by customers and reflect these in the marketing plan
- Effectively oversaw the coordination, production and printing of product marketing materials and sales literature in all digital platforms and social media
- Coordinated, managed, and scheduled all aspects of video sessions (9 Total) to support Virtual Trade shows and customer support during the pandemic
- Successfully stayed under budget for marketing activities while still providing needed materials to support product sales.
GLOBAL CLINICAL MARKETING MANAGER
Carestream Health, Inc
Rochester, NY
04.2020 - 01.2021
- Developed and owned Clinical Marketing Strategy across the portfolio of products to align with the company's global strategy
- Development of Clinical Value Propositions for all portfolios and all customers across all regions
- Engaged with key customers around the world to develop Clinical Trials, Customer Testimonials and White Papers, further supporting the products
- Strong Clinical Experience Market Analysis & Research Process Improvements Staff training
- Product launch management Strategize marketing plans
- Created and deployed clinical training for Global Marketing, Sales and Channel Partners
- Actively participated with R&D to assure that products and features in development provide clear and differentiated clinical value, incorporating the message and content in all marketing and training materials.
GLOBAL PRODUCT MANAGER
Carestream Health, Inc
Rochester, NY
03.2016 - 04.2020
- Successfully led global launch of several products, product enhancements and product updates exceeding AOP and resulting in an increase in overall market share of 4% for the portfolio
- Led and executed global business strategy for portfolio and product positioning, conducted research, compiled data, and prepared business proposals for consideration and presentation to executives and the marketing team in expanding the portfolio
- Results included the development of product roadmaps, detailed functional requirements used to create product specifications and architecture for desired features and requirements and use case documentation
- Managed KPIs to distinguish between lagging and leading indicators and provided feedback to maximize opportunities and minimize risk
- Collaborated with various team members to develop documentation and training, marketing materials and define the go-to market plan for customer
- Built strong relationships with OEM's/product partners to deliver products with exceptional high-quality and reliability
- Determined root cause of problems, strived to reduce service calls, and increase confidence in the market
- Challenged team members to think “outside the box”, explore new avenues in product design, reduce costs and maximize market share and gross margin
- Worked side-by-side with cross-functional teams, including engineering, design, safety, regulatory and program management in a fast-paced environment to deliver quality products to market
- Organized, managed, and authored several studies to prove efficacy of product solutions including clinical imaging studies, trade trials, and usability and workflow improvements
- Represented the company at various customer briefings, technology forums, and International Trade shows
- Authored a playbook for product managers outlining various job elements used to guide current employees and train new employees
- Led effective customer user group studies to gain insight, prioritize pain points and determine possible solutions.
COMPETITIVE STRATEGIST
Carestream Health, Inc
Rochester, NY
10.2014 - 03.2016
- Improved website navigation efficiency by redesigning the Competitive Intelligence Tool to deliver support to the sales and marketing teams Collaborated with six regions, worldwide, to deploy training and offer a resource as an ongoing, dynamic process to win across the company's entire portfolio
- Prepared and delivered quarterly reports regarding competitor offerings and recommended actions to increase lead generation
- Cross-collaborated with team members in market analysis.
CLINICAL APPLICATION SPECIALIST
Superior Technical Resources
Washington, DC
10.2007 - 10.2014
RADIOLOGIC TECHNOLOGIST
Arnot Ogden Medical Center
Elmira, New York
07.1997 - 05.2007
RADIOLOGIC TECHNOLOGIST
Corning Hospital
Corning, New York
06.1997 - 07.1997
RADIOLOGIC TECHNOLOGIST
Strong Memorial Hospital
Rochester, New York
04.1995 - 06.1997
RADIOLOGIC TECHNOLOGIST
St. Joseph's Hospital
New York
11.1994 - 04.1995
Education
Associate of Arts - Liberal Arts
Corning Community College
08.1994
Radiologic Technology - LIBERAL ARTS
Arnot Ogden School of Radiologic Technology
05.1994
Bachelor of Science - BUSINESS MANAGEMENT AND ADMINISTRATION
SUNY Empire
Skills
- Customer/Vendor Relations
- Strong Clinical Experience
- Product Management
- Marketing Management
- Product Vision and Strategy
- Strategic Marketing & Planning
- Market Research & Analysis
- Process Improvement
- Marketing Analytics
- Communications management
- Budgeting
Accomplishments
- New York State Licensure in Diagnostic Radiography, October 1994 to present
- Certified in Cardiovascular-Interventional Technology, July 1999 to present
- Member in good standing of the American Registry of Radiologic Technologist, August 1994 to present
Timeline
Director of Marketing
Tibidabo Scientific Industries
01.2023 - Current
MARKETING MANAGER
Precision X-Ray, Inc.
09.2021 - Current
GLOBAL MARKETING MANAGER
Carestream Health, Inc
01.2021 - 09.2021
GLOBAL CLINICAL MARKETING MANAGER
Carestream Health, Inc
04.2020 - 01.2021
GLOBAL PRODUCT MANAGER
Carestream Health, Inc
03.2016 - 04.2020
COMPETITIVE STRATEGIST
Carestream Health, Inc
10.2014 - 03.2016
CLINICAL APPLICATION SPECIALIST
Superior Technical Resources
10.2007 - 10.2014
RADIOLOGIC TECHNOLOGIST
Arnot Ogden Medical Center
07.1997 - 05.2007
RADIOLOGIC TECHNOLOGIST
Corning Hospital
06.1997 - 07.1997
RADIOLOGIC TECHNOLOGIST
Strong Memorial Hospital
04.1995 - 06.1997
RADIOLOGIC TECHNOLOGIST
St. Joseph's Hospital
11.1994 - 04.1995
Associate of Arts - Liberal Arts
Corning Community College
Radiologic Technology - LIBERAL ARTS
Arnot Ogden School of Radiologic Technology
Bachelor of Science - BUSINESS MANAGEMENT AND ADMINISTRATION
SUNY Empire