Debra Proctor
Addison,AL
Summary
Versatile SEO Content Writer proficient in researching both topic and target keywords, writing and editing diverse content.
Works with minimal input to produce engaging, authoritative and error-free work. Autonomous yet communicative with 15-year history of superior performance in remote environments.
Self-studied SEO best practices and copywriting to continually write affective content to meet client's needs.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
15
15
years of professional experience
Work History
SEO Content Marketer, Writer and Planner
Freelance Clients
Remote
01.2022 - Current
- Developed content and SMM calendars for brands according to budget and distribution across websites, blogs, apps, and social media platforms.
- Conducted keyword research and set up website structure based on research (MicrogreensHealth.com).
- Prioritized schedules to meet project goals.
- Planned and wrote content based on keyword research.
- Wrote: product reviews, pillar pages, and supporting content (interlinked posts to improve website SEO), Google My Business content, SEO content, SMM content, and graphics.
- Cultivated and strengthened relationships with new clients and educated clients on services.
- Created original SEO content and drove compelling storytelling to improve engagement with prospects, partners, and customers.
- Engaged in both long and short-term project planning, strategizing for on-time, high-quality deliverables.
- Wrote clean, well-polished copy to contribute to company social media platform and other marketing channels.
SEO Content Writer
Crowd Content
Remote
03.2016 - Current
- Developed copy while maintaining brand voice and adhering to legal requirements.
- Collaborated with clients to create copy promoting clients' SEO, sales and thought-leadership goals.
- Wrote content according to client's keywords, titles, brand, and style guidelines.
- Clients: SemRush, Walmart.CA, WaterHog Mats, Serta, Sawyer Laboratories,
Writer
World Compassion Fellowship
Remote
12.2020 - 01.2022
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Evaluated project requirements and content standards for each project to produce copy in line with creative structure.
- Developed ESL (English as a Second Language) curriculum for students between Literacy Level to Intermediate Leval English skills.
- Wrote Teacher's Curriculum Guide for each level, edited, formatted, and compiled all books into PDFs (for ease of use overseas). Each level consisted of Teacher's Book, Student's Book, Roadmap, Teacher's Curriculum Guide.
Content Manager
International Project
New York, NY
06.2016 - 05.2017
- Used content management system to analyze user engagement and website traffic metrics.
- Approved, reviewed and edited content flowing to website.
- Utilized analytics and site metrics to determine areas of improvement.
- Led team of six content writers to oversee results of job performance.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Directed content of website by gathering information and integrating data from other departments.
Content Writer
Zerys
Remote
01.2010 - 01.2015
- Composed original written material for various niches and submitted for approval by supervisor, editor or publisher.
- Completed accurate and polished formatting in line with publishing standards prior to submission.
- Provided content in fast-paced environment to meet client's deadlines.
SEO Content Writer
Lanford Inc.
Remote
01.2006 - 06.2008
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Provided content in fast-paced environment for variety of websites and niches.
- Researched best keywords for each post with the intent of driving traffic to client websites monetized with AdSense.
- Launched and wrote weekly newsletter for one of the client's websites.
- Produced 20 to 30 blog posts per week while adhering to client's writing style, tone, and standards.
Education
Bachelor of Arts - Social Work
University of North Alabama
Florence, ALHigh School Diploma -
Decatur High School
Decatur, ALSkills
- Article Writing
- Product-Specific Writing
- Social Media Content Writing
- AP Style
- Microsoft Office
- Content Curation
- Proofreading and Editing
- Deadline Attainment
- Brand Messaging
- Copy Changes
Websites
Timeline
SEO Content Marketer, Writer and Planner
Freelance Clients
01.2022 - Current
Writer
World Compassion Fellowship
12.2020 - 01.2022
Content Manager
International Project
06.2016 - 05.2017
SEO Content Writer
Crowd Content
03.2016 - Current
Content Writer
Zerys
01.2010 - 01.2015
SEO Content Writer
Lanford Inc.
01.2006 - 06.2008
Bachelor of Arts - Social Work
University of North Alabama
High School Diploma -
Decatur High School