Hi, I’m
Debra Sarp
Business Development Executive
Los Angeles,CA
Overview
20
years of professional experience
Work History
MOOD Innovations LLC
Vice President of Sales & Business Development
08.2023 - Current
Job overview
- Launched MOOD's Woman's (Supplement) Wellness brand across multiple markets, increasing market penetration by 10% by implementing targeted marketing strategies
- Secured major partnerships with a national distributor and broker group, boosting sales by 45% through effective negotiation and relationship management
- Implemented a three-stage distribution strategy, resulting in a 100% increase in brand visibility by optimizing supply chain processes
InStore Group
Director of Business Development
07.2022 - 08.2023
Job overview
- Identified and pursued valuable business opportunities, signing national accounts and generating new company revenue, improving bottom-line profit within Grocery and C Store Channels by 8%
- Established, initiated, and optimized business development strategies based on company targets, market data, and budget factors, resulting in a 3% increase in market share
- Expanded existing business and growth by establishing and maintaining highly effective relationships with clients and industry partners, leading to a 100% increase in client retention
Body Balance System
Senior Vice President
03.2021 - 05.2022
Job overview
- Applied strategic planning expertise to successfully amplify Q1 2022 business by 350% over last year's sales
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing the company with strong and sustainable organizational leadership
- Drove corporate revenue by creating strategies that fit perfectly with the company's vision and mission
- Recruited and managed field sales executives to maximize productivity
Candy Club
Vice President of Sales & Business Development
10.2018 - 12.2020
Job overview
- Created additional revenue streams by introducing new product lines, boosting revenue by 300%
- Signed on and managed a national broker group, resulting in doubling sales in Q1 2019
- Opened national accounts such as Nordstrom, Macy's, and Disney, enhancing market presence and revenue
The BrowGal
Senior Vice President of Sales & Business Development
01.2017 - 03.2018
Job overview
- Cultivated client partnerships with key stakeholders, driving mutual revenue growth and success through effective interpersonal communication
- Captured internationally recognized luxury retailers Neiman Marcus, Bloomingdales, and Nordstrom in under eight months by leveraging strategic distribution expertise
- Developed and executed a strategic plan for a prestige cosmetics line launch, expanding brand exposure and impact
Vita Liberata
Senior Vice President of Sales
07.2015 - 09.2016
Job overview
- Spearheaded company entrance into the U.S
- Market, exceeding distribution targets and opening accounts with key distributors such as Neiman Marcus, Kohl's, and MGM Properties within nine months
- Amplified door count at Ulta and Sephora by 300% and 480%, respectively, by identifying and seizing business expansion opportunities
- Recruited, hired, and trained 20+ sales team members, enhancing client service, product knowledge, and strategic sales, resulting in acquiring key accounts with hospitality brands including Pebble Beach, Wynn, MGM Properties, Marriott Ritz, and Four Seasons
Victorinox Swiss Army, Inc
Vice President of North American Sales | Corporate Sales
05.2011 - 02.2015
Job overview
- Championed the launch of the company's first fragrance division in the U.S., exceeding sales goals by $1M and achieving top-ranked global sales division
- Trained and developed cross-functional sales teams of 30+ account coordinators and four sales directors
- Executed strategic plans, resulting in a $1M sales increase and global top-ranking recognition
Martha Brady Associates
Strategic Business Consultant
05.2009 - 05.2011
Job overview
- Coordinated with executive firm leadership to develop and implement high-impact sales models for luxury fragrance and beauty product lines, driving new business development and revenue growth increasing company sales by 25%
- Performed market analysis to optimize new product launch impact, realizing critical accounts and territories, recruiting sales representatives, and creating advertising copy to amplify launch success
Universal Companies, Inc
Vice President & National Sales Manager
01.2007 - 04.2009
Job overview
- Spearheaded the development of the first corporate sales team, managing 50+ employees, consistently exceeding sales goals by 22%
- Optimized sales infrastructure for 5K+ products, enhancing market reach and operational efficiency
- Achieved a 22% increase in sales goals through strategic distribution and sales initiatives
Puig Prestige Beauty Products
Vice President of Sales
03.2003 - 07.2006
Job overview
- Recognized as the global top-performing sales team leader, overachieving sales plan by 25% during Prada Launch
- Designed and executed strategic plan for Prada product line launch, driving the most successful fragrance and beauty launch in Neiman Marcus history
- Oversaw recruitment, training, and management of five regional executives, achieving recognition as the top-performing sales team in North America, enhancing team productivity by 125%
- Built and maintained robust relationships with key client accounts, including Saks Fifth Avenue, Neiman Marcus, Nordstrom, Macy's, Dillard's, Sephora, and Ulta, increasing client retention by 100%
Estee Lauder Companies, LVMH Guerlain, Lancôme
Account Executive, Regional Manager
05.1995 - 04.2003
Job overview
- Overachieved sales plan by 30% at Guerlain and won top salesperson of the year 2x at Lancôme out of 350 executives, demonstrating exceptional sales performance
- Created, managed, and executed a business plan, motivating an internal team of 75+ and a field sales team of 18, aligning with company vision and objectives
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills, enhancing client satisfaction and retention
Timeline
Vice President of Sales & Business Development
MOOD Innovations LLC
08.2023 - Current
Director of Business Development
InStore Group
07.2022 - 08.2023
Senior Vice President
Body Balance System
03.2021 - 05.2022
Vice President of Sales & Business Development
Candy Club
10.2018 - 12.2020
Senior Vice President of Sales & Business Development
The BrowGal
01.2017 - 03.2018
Senior Vice President of Sales
Vita Liberata
07.2015 - 09.2016
Vice President of North American Sales | Corporate Sales
Victorinox Swiss Army, Inc
05.2011 - 02.2015
Strategic Business Consultant
Martha Brady Associates
05.2009 - 05.2011
Vice President & National Sales Manager
Universal Companies, Inc
01.2007 - 04.2009
Vice President of Sales
Puig Prestige Beauty Products
03.2003 - 07.2006
Account Executive, Regional Manager
Estee Lauder Companies, LVMH Guerlain, Lancôme
05.1995 - 04.2003
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