DEBRA SARP

• Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit
• Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
• Negotiated, prepared, and signed contracts with clients
• Established and maintained highly effective relationships with clients and industry partners to drive growth

Companies between 2015 - 2022 work was performed under Brand Drive Solutions.

• Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
• Increased revenue by implementing effective sales strategies in sales cycle process from prospecting leads through close.
• Achieved sales goals and service targets by cultivating and securing new customer relationships.
• Researched sales opportunities and possible leads to exceed sales goals and increase profits

• Applied strategic planning expertise to successfully amplify Q1 2022 business by 350% over last year sales.
• Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership
• Drove corporate revenue by creating strategies that fit perfectly with company's vision and mission
• Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership
• Hired and managed employees to maximize productivity while training staff on best practices and protocols

• Developed effective promotional materials in alignment with consumer interests.
• Developed short and long-term sales strategies to gain market share, uncover new sales opportunities and increase revenue
• Achieved sales goals and service targets by cultivating and securing new customer relationships
• Crafted overall account sales strategies and coordinated activities of sales executives to achieve revenue goals
• Performed monthly sales forecasting and competitive analysis to determine product performance levels and need for new product developments
• Created additional revenue streams by introducing new product lines, boosting revenue 300%

• Utilized strategic distribution expertise to identify and capture internationally recognized luxury retailers Neiman Marcus, Bloomingdales, and Nordstrom in under eight months
• Leveraged market insights to expand brand exposure and impact, to develop strategic plan for prestige cosmetics line launch
• Applied interpersonal communication proficiencies to build relationships with key stakeholders, cultivating client partnerships in support of mutual revenue growth and success.

• Spearheaded company entrance into U.S
• Market, employing new business development skills to significantly exceed established distribution targets and open accounts with key distributors such as Neiman Marcus, Kohl’s, and MGM Properties within nine months
• Continuously interfaced with existing clients to identify and seize opportunities for business expansion, amplifying door count at Ulta and Sephora by over 300% and 480%, respectively
• Oversaw recruitment, hiring, and training of 20+ sales team members, leveraging extensive luxury product sales experience to deliver coaching on client service, product knowledge, and strategic sales
• Served as guest speaker for Las Vegas Spa Association, resulting in acquiring key accounts with hospitality brands including Pebble Beach, Wynn, MGM Properties, Marriott Ritz, and Four Seasons.

• Fragrance
• Championed launch of company’s first formal fragrance division in U.S., leveraging market analysis and sales trend forecasting to develop and execute strategic plan for product line success; exceeded sales goals by $1M, leading to recognition as top ranked sales division globally
• Applied talent acquisition and development expertise to cultivate and train highly proficient, cross-functional internal and external sales teams of 30+ account coordinators and four sales directors.

• Coordinated with executive firm leadership to develop and implement high impact sales models for luxury fragrance and beauty product lines, driving new business development and revenue growth increasing company sales by 25%.
• Performed market analysis to optimize new product launch impact, realizing critical accounts and territories, recruiting sales representatives, and creating advertising copy to amplify launch success.

• Corporate Sales
• Spearheaded development and implementation of the first corporate sales team within the organization, curating and managing initiative-taking staff of 50+ employees and field sales representatives consistently exceeding established sales goals and quotas by at least 12%
• Developed the corporate market sales infrastructure for 5K+ products, including spa supplies, products, and equipment for destination spas in the U.S
• And Latin America.

• Corporate Sales
• Recognized as the top performing sales team leader over achieving plan by 25% during Prada Launch.
• Designed and executed strategic plan for Prada product line launch, effectively driving most wildly successful fragrance and beauty launch in Neiman Marcus department store history
• Oversaw recruitment, training, and management of five account executives throughout Midwest and Northeast, achieving recognition as top performing sales team in North America
• Built and maintained robust relationships with key client accounts, including luxury retailers such as Saks Fifth Avenue, Neiman Marcus, Nordstrom, Macy’s, Dillard’s, Sephora, and Ulta.

• Created, managed, and executed business plan and communicated company vision and objectives to motivate internal team of 75+ and field sales team of 18.
• Credited with over achieving sales plan by 30% at Guerlain and won top sales person of the year 2x at Lancôme out of 350 executives.
• Built and strengthened relationships with new and existing accounts to drive revenue growth.
• Trained and guided team members to maintain high productivity and performance metrics.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Qualified leads, built relationships and executed sales strategies to drive new business.