Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Debralee Merchant

Grass Valley,CA

Summary

Experienced Email Automation Marketing Specialist, dedicated to significantly enhancing a company's market presence. With a highly creative approach, excelling in transforming marketing strategies into concrete results, utilizing both agile and waterfall demand generation methodologies to develop profitable campaigns. Extensive knowledge of digital marketing, coupled with collaborative skills, ensures precise achievement of targeted outcomes. Honed the art of creating and implementing marketing campaigns through a deep understanding of the target audience and competitive landscape, guaranteeing that marketing messaging resonates effectively. Consistently infusing fresh and creative ideas into campaigns, resulting in dynamic and impactful strategies. Excels in the tactical execution of marketing campaigns, with the use of Pardot (MSAE) and creating responsive emails and landing pages, aligning them to drive both engagement and sales, ultimately filling the sales pipeline.

Overview

15
15
years of professional experience

Work History

Automation Marketing Manager

StorONE
01.2023 - 06.2023
  • Marketing Cloud Account Engagement (Pardot) admin and initial setup/implementation and day-to-day development and administration of MCAE/Salesforce
  • Assisted in customer relationship management (CRM) and lead generation (Salesforce/Pardot) implementation, processes, and best practices
  • Demand generation campaign planning/strategy, and copy writing to align with management revenue KPIs & OKRs
  • Maintained email marketing calendar
  • Development and deployment of emails, landing pages (30+ in first month), forms, tag and database management, monthly newsletters, drip/nurture campaigns, and all reporting
  • Collaborate with Sales Operations, SDRs and BDRs developing lead scoring and lead flow process for MQL – SQL pipeline

Digital Marketing Manager

Telestream
01.2015 - 01.2023
  • Marketing Cloud Account Engagement (Pardot) admin responsible for email marketing automation & campaign planning for enterprise and B2B products
  • Development and deployment of more than 450 B2B/B2C emails a year for four years, multiple landing pages, forms, dynamic content in newsletters for five separate BUs, tag and database management or over 1.3 million prospects, five newsletters (product specific and company highlights, 20 + drip/nurture campaigns, and all reporting
  • Manage and produce (pre thru post-production) over 250 live/virtual webinars using ON24 and Sherpa Stream webinar platforms
  • Produced WirecastLive a weekly episodic show (100+) (hosted and guest interviews) using Wirecast to live stream to Facebook, Twitter, and YouTube

Editor

Online Newsletter
12.2010 - 12.2014
  • One (1) tri-weekly online newsletter with ad placement
  • HTML design layout, ad placement, and mail scheduling

Sales & Marketing Manager

Swipets, LLC
03.2013 - 06.2014
  • Product development for a new pet product includes product packaging/website/e-Commerce design and functionality
  • DRTV marketing campaigns and coordination of media buys
  • Execution of email campaigns
  • Tradeshow coordinator
  • In-house sales representative for consumer & wholesale distribution channels
  • Phone: 530.913.0721 Location: Remote work

Web/Operation/Marketing & Blog Manager

Twolia, Inc
12.2008 - 12.2009
  • Product development, developing the marketing plan repository for female filmmakers, independent musicians, actors, and entrepreneurs
  • Drupal platform backend administrator
  • Managed 40 bloggers
  • Developed and operationalized the online store (like Etsy)
  • Project manager for individual portals (listed above)

Education

Bachelor of Science - Business Marketing

University of Phoenix
On-line
02.2009

Associate of Arts - Business

Western International University
On-line
01.2007

Skills

  • Marketing Automation: CRM (Salesforce); email automation platform (Pardot)
  • Sales Tools: ZoomInfo, Chili Piper, TechTarget
  • Web/Programming: WordPress; HTML/CSS
  • Customer LifeCycle Management
  • Lead Generation Management
  • Customer Retention Strategies
  • Multi-Channel Campaigns
  • Campaign Management
  • Operational Efficiency
  • Webinar Production: ON24, Zoom Webinar
  • Software: Microsoft Office 365 (Excel, PPT, Word, etc), Google Workspace (Pages, Sheets, etc)
  • Adobe Creative Suite (Photoshop), Asana, Canva, AI marketing tools

Timeline

Automation Marketing Manager

StorONE
01.2023 - 06.2023

Digital Marketing Manager

Telestream
01.2015 - 01.2023

Sales & Marketing Manager

Swipets, LLC
03.2013 - 06.2014

Editor

Online Newsletter
12.2010 - 12.2014

Web/Operation/Marketing & Blog Manager

Twolia, Inc
12.2008 - 12.2009

Bachelor of Science - Business Marketing

University of Phoenix

Associate of Arts - Business

Western International University
Debralee Merchant