Summary
Overview
Work History
Education
Skills
Brands
Timeline
Generic

Debs Loomis

Meridian,ID

Summary

Providing over a decade of experience leading global communications campaigns for consumer driven and B2B companies, I am currently seeking to lead and grow with a new team. From crisis communications, external and internal communications, I have led campaigns for global brands from Red Bull, Igloo Coolers, Melin, Billabong, DC Shoes, Element Skateboards and many more. Recognized by the Public Relations Society of America with more than three dozen awards/accolades, I am a highly motivated and accomplished communications professional with a strong emphasis in public relations.

Overview

14
14
years of professional experience

Work History

Senior Account Executive

Master Plan Communications, Inc.
01.2012 - Current
  • Enhance brand visibility by executing strategic communications campaigns and collaborating with cross-functional teams.
  • Cultivate and maintain strong relationships with media and influencers, securing positive coverage.
  • Build and strengthen industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies.
  • Develop crisis management plans to mitigate potential reputational risks, ensuring swift response to emerging issues.
  • Coordinate crisis response efforts during high-stakes situations, minimize negative impact on company reputation and ensure accurate information dissemination.
  • Streamline internal communications for increased employee engagement, implementing company-wide newsletters and town hall meetings.
  • Lead a team of communication professionals to achieve goals and meet objectives while providing mentorship and fostering professional growth.
  • Optimize messaging across all platforms by conducting audience research and aligning content with target demographics.
  • Launch successful product launch campaigns, coordinate marketing materials and public relations efforts to maximize impact.
  • Organize high-profile events such as product launches, conferences, and trade shows to strengthen brand positioning in the market.
  • Develop comprehensive communication strategies for mergers and acquisitions that ensured seamless integration and alignment with corporate values.
  • Cultivate strong corporate image and identity with clear branding.
  • Develop and promoted corporate brand, images and identity to media and public.
  • Research latest market trends and analyzed data to develop public relations strategies and tactics.
  • Collaborate with other departments to develop integrated branding and public relations strategies.
  • Conduct media training for company executives and business leaders.

Public Relations Intern

Sole Technology, Inc
06.2011 - 12.2011
  • Created media kits and utilized promotional materials to meet specific strategic initiatives
  • Proofread and edited materials prepared by all staff to check and correct spelling, grammar and style
  • Provided administrative support to senior team members
  • Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas
  • Drafted press releases detailing relevant newsworthy information
  • Prepared variety of different written communications, reports and documents.

Education

Bachelor of Arts - Communications, Public Relations

California State University, Fullerton
Fullerton
05.2012

Skills

  • Media Relations
  • Brand Development
  • Reputation Management
  • Internal Communications
  • Influencer Engagement
  • Press Releases
  • Campaign Management
  • Corporate Communications
  • Stakeholder Engagement
  • Event Planning
  • Employee Engagement
  • Crisis Management
  • Strategic Planning

Brands

  • Igloo Coolers
  • Melin
  • Billabong
  • DC Shoes
  • Red Bull
  • The Sheckler Foundation
  • Dana Point Film Festival
  • Tilly's Life Center
  • Swatch
  • Wienerschnitzel
  • VonZipper
  • Union Binding
  • Element
  • and more

Timeline

Senior Account Executive

Master Plan Communications, Inc.
01.2012 - Current

Public Relations Intern

Sole Technology, Inc
06.2011 - 12.2011

Bachelor of Arts - Communications, Public Relations

California State University, Fullerton

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