Debyanee Sarkar
Dallas,TX
Summary
Dynamic and seasoned business consultant specializing in market research. I differentiate myself by avidly understanding the client's business problem and providing innovative customized solutions. Experienced research professional with a strong focus on team collaboration and achieving measurable results. I have a proven track record as a team leader and head of the business unit with 90% client satisfaction. Known for effective stakeholder communication, problem-solving skills, and proactive approach to driving impactful research initiatives.
Overview
21
21
years of professional experience
Work History
Senior Research Manager
Infiniti Research
03.2015 - 08.2022
- Company Overview: Infiniti Research is a market intelligence company that provides customized research solutions to clients across various industries
- [Website: www.infinitiresearch.com]
- Worked effectively to set-up a process and built a complete team from scratch for engaging in research-based, CX projects
- Proven my ability to provide innovative solutions while working on multiple RFP with a 70% conversion rate
- Self-motivated, with a strong sense of personal responsibility, made breakthrough decisions of having multiple out-sourcing partners across the global market to expand the capabilities of my BU during the COVID time
- Conducted pilot projects for new clients, majorly from IT solutions, Cloud, IoT, Life Science, Biotech, and HealthCare, and grown them to large revenue accounts
- Meticulously created a pool of talent through rigorous training to work on survey-based projects
- Delivered valuable insights to our clients in projects such as concept testing, product mapping, brand tracking, brand health, Max-Diff models, new product pricing through the Gaber-Granger model, buyer’s persona, product launch studies, and willingness-to-pay (WTP)
- Engaged repeatedly with nearly 10 Fortune 100 US-based clients to conduct recurring projects such as customer satisfaction, brand tracking, industry profiling, competitive analysis, and mystery shopping in the global market
- Infiniti Research is a market intelligence company that provides customized research solutions to clients across various industries
- [Website: www.infinitiresearch.com]
Independent Management Consultant
Freelancer
09.2010 - 03.2015
- Worked as an independent consultant during maternity break, creating a strong clientele among a couple of research agencies and global brands
- Conducted data-driven analysis assess ad-effectiveness, designed and developed questionnaire for brand-awareness, organized focus-group for new product research
Insight Director
Kantar Group
03.2010 - 08.2010
- Company Overview: Kantar Group is a data, insights, and consulting company that helps clients understand how people think, feel, and act
- [Website: www.kantar.com]
- Directed and managed the complete operations of the 'Customer Insights ' team in the organization, successfully delivering multiple C-sat projects for large retail outlets in India
- Streamlined research processes for increased efficiency and more accurate results.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
Associate Manager
Mahindra Satyam BPO Services
03.2008 - 04.2009
- Company Overview: Mahindra Satyam is a global consulting and IT services company that provides a range of services to clients across various industries
- [Website: www.techmahindra.com]
- Leading, managing, and mentoring an off-shore and on-site delivery team that worked on market research studies for a US-based client
- Successfully managed multiple high-priority tasks simultaneously while maintaining strict deadlines ensuring optimal resource allocation.
- Remedied issues and conflicts among workers using negotiation and active listening.
Senior Research Executive
Feedback Business Consulting
03.2003 - 12.2005
- Company Overview: Feedback Business Consulting is a market research and consulting firm that provides insights and solutions to businesses
- [Website: www.feedbackconsulting.com]
- Worked on over 50 pan-India B2B market research and consulting projects
- Developed an exemplary model for conducting 60 to 90 min in-depth interviews (IDI) with C-level directors
- Contributed to thought leadership efforts by analyzing whitepapers, articles, and presenting to senior management on industry trends and opportunities.
Research Executive
Madras Consultancy Group
02.2002 - 02.2003
- Company Overview: Madras Consultancy Group is a consulting firm that specializes in market research and analysis
- [Website: https://www.consultmcg.com]
- Conducted secondary research and developed industry reports focusing on Trend -Drivers-Challenges (TDC) for Indian Industry Confederation and respective industrial associations
Education
Executive Program on Analytics and Strategies to Optimize ROI -
Berkeley Haas School of Business
05.2023
MBA -
Indian Institute of Technology (ISM)
06.2001
B.Sc - Biotechnology
Vinoba Bhave University
06.1997
Skills
- Customer Insights
- Qualitative Research
- Quantitative Research
- Team Management
- Vendor Management
- Research Design
- Customer Satisfaction
- RFP/Business Development
- Online survey (Qualtrics)
- CATI/IDI/Focus Group
Hobbies and Interests
- Reading
- Cooking
- Music
- Dress Designing
- Teaching
Timeline
Senior Research Manager
Infiniti Research
03.2015 - 08.2022
Independent Management Consultant
Freelancer
09.2010 - 03.2015
Insight Director
Kantar Group
03.2010 - 08.2010
Associate Manager
Mahindra Satyam BPO Services
03.2008 - 04.2009
Senior Research Executive
Feedback Business Consulting
03.2003 - 12.2005
Research Executive
Madras Consultancy Group
02.2002 - 02.2003
MBA -
Indian Institute of Technology (ISM)
B.Sc - Biotechnology
Vinoba Bhave University
Executive Program on Analytics and Strategies to Optimize ROI -
Berkeley Haas School of Business
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