DeCarlos Williams
Atlanta
Summary
To create a comfortable & knowledgeable understanding of my experience in leadership & have success in all venues pertaining to a career in Senior Sales Executive Management.
Excellent management and supervisory capabilities. Developed effective teams and maintained a keen sense of commitment. Recognized as cooperative, friendly, self-confident, reliable, poised, and effective in high stress situations. Possesses effective communication, written, computer skills, and develop rapport with people from all diverse backgrounds.
Overview
25
25
years of professional experience
Work History
Sales Manager – SMERF Market
Hotel Colee Atlanta Buckhead, Autograph Collection
Atlanta
10.2024 - Current
- Directed sales efforts for SMERF segment at boutique lifestyle hotel in Buckhead.
- Managed and expanded diverse portfolio of SMERF accounts through proactive prospecting and relationship management.
- Leveraged advanced sales systems to analyze booking trends and forecast demand effectively.
- Collaborated with revenue management and operations teams to ensure effective group block management.
- Promoted 10,000+ square feet of versatile meeting spaces for social and religious events.
- Trained and mentored sales staff to enhance performance and achieve revenue targets.
- Analyzed market trends to identify new business opportunities within hospitality sector.
- Cultivated strong relationships with clients to drive repeat business and long-term growth.
Senior Sales Manager
Georgia Tech Hotel & Conference Center
Atlanta
07.2022 - 04.2023
- Proficient in Amadeus
- Exceeded goals by 120% my first quarter ($800,000.00)
- Handled all association markets
- Handled all fraternal markets
- Help assisting co-workers in their markets
- Conducted virtual & in person site visits
- Attended daily booking report meetings
- Successfully prospected to bring in new business
- Managed top 10 accounts
- Proficient in Cvent
- A member of GSAE
- Worked with HelmsBriscoe, HPN Global, Meeting Broker
- Negotiated contracts with associations & fraternal group
- Attended networking events showcasing the hotel Expert
- Developed strategic sales plans to increase revenue for hotel services.
- Fostered relationships with corporate clients for long-term partnerships.
- Analyzed market trends to identify new business opportunities.
- Coordinated marketing campaigns to promote conference center offerings.
- Conducted training sessions to enhance team performance and product knowledge.
- Oversaw client negotiations and contract agreements for services provided.
- Managed all aspects of the sales process from lead generation to closing deals.
- Developed and implemented sales strategies to increase profits and expand market share.
- Responsible for meeting or exceeding monthly revenue targets set by senior management.
- Collaborated with other departments such as marketing, finance, operations.
- Created reports on customer satisfaction, sales forecasts and product launches.
- Maintained up-to-date knowledge of industry trends, competition and regulations.
- Identified opportunities for growth within existing accounts as well as new markets.
- Developed and presented creative ideas to internal stakeholders and customers to initiate new programs and successful sales initiatives.
Sales Specialist/Consultant
Troncalli Chrysler Dodge Jeep Ram
Cumming
10.2020 - 07.2022
- Proficient in CRM lead management system
- Proficient in Provision vehicle/fleet appraisals
- Certified expert in RAMS, Mopar Technology, Jeep, Dodge, & Chrysler
- Certified expert & Grand Wagoneer Ambassador
- Assisting the customer in selecting products/services, answer questions and check for stock and availability.
- Meeting sales goals, the motivation for sales, selling to customer needs, financial skills, documentation skills, scheduling, telephone skills, listening, verbal communication, customer focus, job.
- Qualifying the buyers by understanding buyers requirements and interests, matching requirements and interests to various models and building rapport.
Corporate Group Sales Manager
Hyatt Regency Perimeter at Villa Christina (Pyramid Hotel Group)
10.2018 - 07.2020
- Booked over $185,000.00++ of revenue for hotel within first 2 months and exceeded Quarter 4 goal totaling 102%.
- Developed new and untapped accounts via solicitations, networking events, and market vision reports while competing against other hotels with greater meeting space (Marriott, Westin, Grand Hyatt Buckhead, etc.).
- Qualified the needs of potential new business and negotiated proposals that are both ideal for the customer and the hotel.
- Utilized personal action plans to cultivate hotel bookings valued at over $60,00.00 that fell over Christmas holidays.
Corporate Sales Manager (Corporate/Government)
JHM Hotels, LLC. (Currently Auro Hotels)
08.2015 - 10.2018
- Responsible for maintaining current corporate/government accounts & seeking new accounts.
- I consistently make 50+ prospecting calls daily to bring in new clients.
- I attend weekly revenue calls with our Corporate Revenue Manager & Director of Sales to forecast the market & go over the Star Report.
- Negotiates corporate/government contracts for group blocks & local negotiated rates, function space, food and beverage prices, and hotel services within approved departmental booking guidelines.
- Efficient in using Envision, Knowland, Costar, Lanyon, Cvent, and Prio to prospect, answer proposals, & research the market place & competition set.
- Participates in sales trips to key markets and attend trade shows to maximize the generation of hotel sales and revenues.
- Participates in industry networking events, webinars, and seminars to stay up to date with new products coming to market, for educational purposes, and to create opportunities for the hotel.
- Conducts hotel site tours and entertains qualified potential clients in accordance with the company and property policies.
- Exceeded $1.5 million personal sales goal revenue year over year by 25%. I also increased the corporate adr by 35% year over year.
- Strong interpersonal and leadership skills. I assist the Director of Sales with weekly sales training for the staff.
- Manage & retained 10 business transient accounts that I contracted the first 1month of being employed with the Hyatt Regency Suites Atlanta Northwest.
- On average I exceed my monthly production goals by 15%.
Sales Manager (S.M.E.R.F Market)
North Point Hospitality Group, LLC/Crescent Hotel & Resorts
12.2012 - 08.2015
- Company Overview: Merger
- Responsible for development, solicitation, and maintenance of accounts in market segments, to meet or exceed budgeted goals. Consistently hit all goals as a sales manager every quarter.
- Calls on prospects to solicit business, analyzes requirements of needs, outlines available hotel facilities and services offered, and quotes prices.
- Negotiates room blocks, room rates, function space, food and beverage prices, and hotel services within approved departmental booking guidelines.
- Confirms in writing to the client and all affected hotel departments all group requirements via group sales contract, corporate rate agreement, or catering event order.
- Participates in sales trips to key markets and attend trade shows to maximize the generation of hotel sales and revenues.
- Participates in industry and civic organizations and all local community functions representing sales opportunities for the hotel.
- Merger
Front Desk Agent/Sales Coordinator
North Point Hospitality Group, LLC.
10.2012 - 12.2012
- Coordinated daily duties, exceeded sales expectations by booking at 100%+ monthly with various SMERF, Corporate, LNR, & Association groups.
- Efficient in OnQ insider
- Efficient in processing HHonors pts. for perspective clients.
- Efficient in handling reservations, booking reservations, setting up master accounts, inputting groups in R&I, following up with perspective clients from the beginning of the file turnover process until the group leaves the hotel.
- Efficient follow-ups with clients after the group leave the hotel via thank you cards, follow-up emails with folios attached, etc.
- Print out weekly BEO/Resume reports for the entire management team
- Go over reports with management teams at weekly meetings.
- Efficiently sort and distribute mail for the hotel.
- Efficiently take care of file turnover files which consist of Sales pro, R&I, front desk applications, personalized group webpages, etc.
- Assisted the sales team in the area of telephone prospecting and outside sales blitzes by contacting the clients from an established list developed by the sales team. (utilizing the prospecting sheet from group resume binder).
- Maintained accurate balancing between the 4 systems (OnQ Insider, R&I, Sales Pro, Front Desk systems).
Front Desk Agent/Sales Coordinator
North Point Hospitality Group, LLC.
Alpharetta
07.2012 - 10.2012
- Read the logbook daily and take action accordingly
- Conducted in meetings and shift handovers.
- Cooperated with employees from all departments
- Welcomed and escorted of all VIP HHonors guests and regular guests, taking account of the established standards (choice of suitable room, completion of bookings and entry into the computer, handover of the room pass and the key, safeguarding payment, luggage organization).
- Checked VIP Levels for all arriving VIP’s
- Responsible for room blocking for all arriving VIP’s and groups.
- Contributed to the hotel by sharing innovative ideas and suggestions for improvements; being innovative and creative to provide a quality service and guest care to the clients.
- Strong communication with all operational departments as well as the Sales Department.
CEO
Global Strategy Consortium, Inc./D&S Investment Group, LLC.
Atlanta
04.2000 - 06.2012
- In charge of recruiting & training new clients about Real Estate.
- Assisted in developing multiple think tanks within my organization.
- With the assistance of my mentor, we implemented strategic business plans to increase our real estate portfolio by purchasing distressed housing & remodeling them to government standards; purchased & developed land (residential & commercial).
- Very efficient in completing real estate presentations in assisting families to make the right decisions when setting up a powerful real estate portfolio.
- Owned, managed, invested, & sold over 50+ real estate properties & land every year for 12 years. I have vast experience in running a successful business, managing employees, & assisting in the growth & development of others.
Education
B.S. - Sports Marketing/Business Law/Management
Georgia Southern University
12.1999
Skills
- Microsoft Excel
- Project management
- Computer skills
- Negotiation
- Front desk
- Sales management
- Remodeling
- Leadership
- Training & development
- Market research
- Revenue management
- Research
- Budgeting
- Microsoft PowerPoint
- Procurement
- Outside sales
- Sales
- Microsoft Word
- Writing skills
- Mentoring
- Recruiting
- Sales forecasting
- Contract negotiation
- Market analysis
- Customer relationship management
- Strategic planning
- Business development
- Account management
- Team leadership
- Effective communication
- Problem solving
- Relationship building
- Lead generation
- Performance coaching
- Territory sales management
- Goals and performance
- Market research, forecasting, and analysis
- Marketing strategy
Member
Kappa Alpha Psi Fraternity, Inc.
Personal Information
Willing To Relocate: Anywhere
Timeline
Sales Manager – SMERF Market
Hotel Colee Atlanta Buckhead, Autograph Collection
10.2024 - Current
Senior Sales Manager
Georgia Tech Hotel & Conference Center
07.2022 - 04.2023
Sales Specialist/Consultant
Troncalli Chrysler Dodge Jeep Ram
10.2020 - 07.2022
Corporate Group Sales Manager
Hyatt Regency Perimeter at Villa Christina (Pyramid Hotel Group)
10.2018 - 07.2020
Corporate Sales Manager (Corporate/Government)
JHM Hotels, LLC. (Currently Auro Hotels)
08.2015 - 10.2018
Sales Manager (S.M.E.R.F Market)
North Point Hospitality Group, LLC/Crescent Hotel & Resorts
12.2012 - 08.2015
Front Desk Agent/Sales Coordinator
North Point Hospitality Group, LLC.
10.2012 - 12.2012
Front Desk Agent/Sales Coordinator
North Point Hospitality Group, LLC.
07.2012 - 10.2012
CEO
Global Strategy Consortium, Inc./D&S Investment Group, LLC.
04.2000 - 06.2012
B.S. - Sports Marketing/Business Law/Management
Georgia Southern University
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