Generated over $350,000 in premium revenue by pitching, closing, and enrolling clients into high-ticket ($8,000+) artist development and mentorship programs.
Executed consultative, high-touch sales strategies to guide aspiring artists, producers, and creatives through complex purchasing decisions, achieving strong close rates on warm lead consultations.
Tracked and analyzed key revenue metrics (CAC, close rate, average order value, sales cycle length) using CRM tools to inform revenue forecasts and enhance pipeline efficiency.
Brand Activation Manager
New Belgium Brewing
Denver, CO
02.2022 - 01.2024
Developed and executed comprehensive marketing strategies and activation initiatives to amplify national brands locally.
Co-led brand management for Mountain Time Lager, establishing it as Colorado’s largest craft lager in two years.
Spearheaded impactful brand partnerships with Burton, The North Face, Goal Zero, Colorado Avalanche, and Denver Nuggets.
Drove strategic brand positioning through social media marketing and coordinated merchandising and sampling initiatives.
Recruited, trained, and managed team of six Brand Ambassadors, establishing KPIs, scheduling, and brand guidelines to achieve consistent, high-energy consumer interactions.
Brand Activation Associate
New Belgium Brewing
Denver, CO
02.2020 - 02.2022
Co-executed event strategy with Brand Activation Manager, overseeing venue logistics, budget allocation, and vendor relations to ensure successful regional activations, sponsorships, and festivals.
Managed full-cycle event operations, from pre-event promotional alignment with sales teams to post-event ROI analysis, ensuring seamless brand presence and elevated consumer engagement across target markets.
Recruited, trained, and managed team of six Brand Ambassadors, establishing KPIs, scheduling, and brand guidelines to achieve consistent, high-energy consumer interactions.
Education
Bachelor of Science - Double Major - Finance & Operations
University Of Colorado Boulder
Boulder, CO
05-2017
Skills
Full-Cycle Event Strategy & Logistics
Experiential Marketing & Field Sampling
Local Market Brand Amplification
Strategic Brand Partnerships & Sponsorships
Key Account Relationship Management
Brand Ambassador Leadership & Management
Timeline
Director Of Enrollment
Aspire Artist Academy
08.2025 - Current
Brand Activation Manager
New Belgium Brewing
02.2022 - 01.2024
Brand Activation Associate
New Belgium Brewing
02.2020 - 02.2022
Bachelor of Science - Double Major - Finance & Operations