Summary
Overview
Work History
Education
Skills
References
Timeline
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DEE RICHARDSON

Tuscaloosa,AL

Summary

MY SUCCESS IS CENTERED AROUND THREE KEY AREAS OF WHICH ARE GUEST SATISFACTION, TEAM MEMBER DIRECT ENGAGEMENT & DEVELOPMENT, AND DEVELOPING CREATIVE BUSINESS STRATEGIES TO DRIVE TOP-LINE RESULTS. MY CORE FOCUSES ARE TO DELIVER SOUND MARKETING INITIATIVES, CREATING TEAMS THAT ARE MOTIVATED, AND DEVELOPING HIGH IMPACT SOLUTIONS THROUGH TRADITIONAL OR NON-TRADITIONAL MEANS. BY CONTINUOUSLY FOCUSING ON WAYS TO PROVIDE CREATIVE SERVICE EXPERIENCES AND MAINTAINING THE INTEGRITY OF OFFERINGS AND CULTURE HAVE BEEN VITAL TO EXCEEDING INVESTOR EXPECTATIONS.

Overview

26
26
years of professional experience

Work History

General Manager

Embassy Suites Downtown | Valor Hospitality
Tuscaloosa, AL
05.2021 - Current
  • GM of the year 2023 for Tuscaloosa AL Tourism
  • Quality Assurance Score 2023 93% out of 100%
  • In the top 10 - performing Embassy Suites in 2021 to current out of 259 Hotels worldwide.
  • Received 2021 Award for Service Excellence for Embassy Suites
  • Flowed Hotel 65% from May to YE
  • Worked with F&B team and increased year-over-year profitability by 20% driving $90K additional into F&B outlets
  • 8% RevPAR index growth in STR 2021 coming out of COVID-19.
  • Forecasting & Budgets.
  • Managing a full 10M renovation including full plumbing change out.
  • Manage operating and capital budgets.
  • Worked with Sales creating incentives for BT travelers to increase production on key accounts.

General Manager

Graduate Charlottesville Hotel - SHG management
Charlottesville, VA
06.2018 - 04.2021
  • From Schulte transition increased GOP YOY by 220K.
  • Flowed Hotel 72% from June to YE and 55% for full 2018.
  • 14% RevPAR index growth in STR 2018.
  • Forecasting & Budgets.
  • Oversaw Rooftop Restaurant Renovation and concept change.
  • Manage operating and capital budgets.
  • Taskforce GM with the transition of Graduate Hotel with Schulte Management.
  • Designed sales and service strategies to improve revenue and retention.

General Manager

The Admiral Hotel a Curio by Hilton - SHG management
Mobile, AL
06.2017 - 06.2018
  • From Schulte transition Increased Revenue YOY by 1.5M.
  • From Schulte transition increased GOP YOY by 982K.
  • Flowed Hotel 83% for full-year 2017.
  • 38.5% RevPAR index growth in Star 2017.
  • Forecasting & Budgets.
  • Guest Satisfaction Key Metrics all above brand average by 5 points.
  • Scored an Excellent in QA for Admiral in 2017.
  • Developing New Coffee Shop Outlet Concept with Local Brewers HILL & BROOKS.
  • Manage operating and capital budgets.
  • Taskforce GM with thetransition of Graduate Charlottesville Hotel to Schulte Management.
  • Coordinated monthly budgets, managed profit and loss and consistently met desired margin targets.

Director of Operations

GALLERYone Double Tree Suites
Fort Lauderdale, FL
11.2015 - 06.2017
  • Oversee all aspects of operations of a hotel with over 16 million in revenue annually.
  • Knowledgeable of Condo owned hotels.
  • Managing P&L's.
  • Productivity.
  • Forecasting & Budgets.
  • Work Closely with Revenue Management to meet goals.
  • Manage guest satisfaction.
  • Developing and creating menus for Beverage and Food.
  • Manage operating and capital budgets.
  • Evaluated operational trends and made proactive strategy adjustments to maintain alignment between performance and objectives.
  • Reviewed daily financial reports and reconciled accounts to keep information current and accurate.

Assist General Manager

Sheraton Read House Hotel
Chattanooga, TN
06.2013 - 11.2015
  • Oversaw all aspects of operations (Front Office, Housekeeping, Engineering, Culinary, Banquets, Starbucks, & Restaurant).
  • Acting GM for a total of 6 months in 2 different 3-month periods.
  • Managing P&L's.
  • Productivity.
  • Forecasting & Budgets.
  • Revenue Management.
  • Manage guest satisfaction.
  • Developing and creating menus for Beverage and Food.
  • Manage annual operating and capital budgets.

Director of Banquets

Westin Canal Place Hotel
New Orleans, LA
08.2012 - 06.2013
  • Selling coordinating, and marketing private events in Private Dining Room.
  • Directed all aspects of convention services, and banquet operations.
  • Maintained top-performing Serves scores in brand.

Director of Banquets

Windsor Court Hotel
New Orleans, LA
09.2011 - 08.2012
  • Oversaw 6 million in banquet at a High End Luxury Hotel.
  • Directed all aspects of convention services, and banquet operations.
  • Managed a renovation of banquet space and capital purchases.

Assist Dir. of Convention Services | Dir. of Cater

Noble Investment Group
Winston Salem | Raleigh , NC, GA
10.2007 - 09.2011

Winston Salem Complex-Marriott, Embassy Suites, & Benton Convention Center | Raleigh Marriott | Macon Complex – Marriott, Centre Plex (Auditorium, Coliseum, Convention)

  • Coordinated events in high volume Complex of two hotels and one convention center with combined square footage of 170,000 ft of flexible meeting space- Twin City Quarter Winston Salem, NC
  • Managed & Operated multiple outlets with a high volume bar, In-Room Dining in 400 room hotel
  • Worked with the website developer and managed website marketing efforts
  • Task forced Raliegh, NC Marriott City Center for F&B operations and Catering Sales

Various F&B Operation and Sales Positions

Hilton | Redlion
Seattle | Spokane | Destin, WA | FL
06.1998 - 09.2007
  • Created and implemented targeted marketing campaigns to increase sales.
  • Continuously met or exceeded corporate sales goals for annual and quarterly timelines.
  • Upheld food safety standards at all times.
  • Closely adhere to food safety and sanitation procedures established by thecompany and regulatory agencies.
  • Coordinated preparation of customer meals and monitored food handling for safety purposes.

Education

Business Administration, Management

Northwest Florida State College
2001

Skills

  • Delphi
  • Opera
  • Fidelio
  • OnQ
  • Rooms Master
  • Event Sage, Labor Sage/ Event Labor
  • Profitsword
  • Forecasting
  • Front Office
  • Marketing and development
  • Meetings
  • Microsoft Office
  • Payroll
  • QA
  • Renovation
  • Selling
  • Sales
  • Sales Manager
  • Trainer
  • Website

References

  • Skip Adams | General Manager | Royal Sonesta | citizenskip@gmail.com | 504.376.7894
  • Tracy Tracano | Asset Manager & Founder | Optimal Hotel Strategies | tracytracano1024@gmail.com | 860.391.2741
  • Jen Prpich | Regional Vice President | Northwest X Southern Hospitality | 423.313.3873

Timeline

General Manager

Embassy Suites Downtown | Valor Hospitality
05.2021 - Current

General Manager

Graduate Charlottesville Hotel - SHG management
06.2018 - 04.2021

General Manager

The Admiral Hotel a Curio by Hilton - SHG management
06.2017 - 06.2018

Director of Operations

GALLERYone Double Tree Suites
11.2015 - 06.2017

Assist General Manager

Sheraton Read House Hotel
06.2013 - 11.2015

Director of Banquets

Westin Canal Place Hotel
08.2012 - 06.2013

Director of Banquets

Windsor Court Hotel
09.2011 - 08.2012

Assist Dir. of Convention Services | Dir. of Cater

Noble Investment Group
10.2007 - 09.2011

Various F&B Operation and Sales Positions

Hilton | Redlion
06.1998 - 09.2007

Business Administration, Management

Northwest Florida State College
DEE RICHARDSON