Dirah Herbert
Brooklyn
Summary
Results-driven expert with 10+ years of experience managing the end-to-end lifecycle of high-impact digital campaigns for Springer Nature. Proven track record in bridging the gap between technical execution and strategic performance. Expert in audience segmentation, cross-functional stakeholder management, and data storytelling via advanced "Traffick/Trends" reporting. Transitioning deep technical expertise in Google Ad Manager and CRM automation, and GA4 into a dedicated Campaign Management role to drive measurable ROI and brand growth.
Overview
11
11
years of professional experience
Work History
Ad Operations Executive
Springer Nature
New York
03.2015 - Current
- Orchestrated end-to-end campaign trafficking in GAM, managing static, animated, and rich media assets with 100% accuracy.
- Segmented behavioral-based audiences to deliver high-precision targeting, significantly increasing CTR for premium clients.
- Engineered real-time performance dashboards using Data Studio to monitor delivery, ensuring all campaign flight goals and impressions were met.
- Spearheaded the quarterly ‘Traffick/Trends’ report, leveraging Google Analytics to identify high-performing content spikes and drive internal sales strategy.
- Optimized custom HTML email templates for high-profile clients, utilizing Litmus and Notepad++ to ensure cross-client compatibility and rendering.
- Managed complex audience queries within Braze and Hybris, filtering large-scale subscriber databases to meet precise client criteria.
- Reduced campaign error rates by implementing rigorous Q&A protocols and test-link validation for all third-party email launches.
- Launched automated e-newsletter campaigns via Passendo, formatting source code to align with diverse brand aesthetics across the SpringerLink portfolio.
- Collaborated with Sales and Marketing teams to provide post-campaign metric analysis, translating raw data into actionable growth recommendations.
Education
Bachelor of Arts - Journalism, Advertising
Norfolk State University
Norfolk, VirginiaSkills
- Google Ad Manager (GAM)
- GA 360
- Data Studio
- Salesforce
- Addesk
- Passendo
- Hybris
- Braze
- End-to-End Trafficking
- Q&A Testing
- Inventory Forecasting
- HTML/CSS Source Coding
- Litmus
- Behavioral Segmentation / Audience Targeting
Timeline
Ad Operations Executive
Springer Nature
03.2015 - Current
Bachelor of Arts - Journalism, Advertising
Norfolk State University