Deepa Birmole
Iselin,NJ
Summary
Senior Packaging Professional with 14+ years of Experience in Packaging domain. Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
14
14
years of professional experience
Work History
Sales Manager
Sonic Packaging Industries
02.2022 - Current
- Sonic is an industry-leading contract packaging manufacturer and product filling solutions provider serving medium to large manufacturing and brand marketing corporations within the diagnostics, pharmaceutical, medical device, nutrition, CBD, beauty, cosmetics, and animal health industries
- Sonic specializes in single-use unit dose and metered delivery systems
- The Sonic Standard is to exceed their customer's requirements and to work as a partner to help customer discover the best process and specific product., Responsibility- Effectively directly my team to be a connecting bridge between our manufacturing partner and customers
- To handle existing customers and provide customized solutions to them along with generation of new prospects/opportunities for the company
- Managing a team and being an effective team leader
- Handling existing customers and building relationships with our manufacturing partners
- Identify prospective customers, lead generation and conversion
- Contact new and existing customers to discuss needs/requirement and follow up
- Emphasize the features of products to highlight they solve customer problems
- Negotiates prices, terms, prepare quotations and leading that into a closure
- Collaborate with colleagues in many different sectors
- New business – Closed new logo for the company in diagnostics and medical device category worth 1Mn, cosmetic category worth 600k.
- Have been instrumental in increasing the business share of existing customer
Sr. Manager Sales
Hutamaki
07.2019 - 09.2020
- Hutamaki Paper Products Limited is a multinational company specializing in flexible packaging and packaging solutions, founded in 1935 in Lahore, in erstwhile India
- In 1999, the company became part of Huhtamaki Oyj, Finland and It has been involved in the field of packaging for over 80 years.
- Responsibility: # Managing a team and responsible for handling existing customers
- The biggest one was Ferrero which had a business potential of around USD 1 Million per month
- To partner with clients both existing and new and handling their new projects from concept to delivery
- Managing a team who handles key customers like Ferrero, Scholle IPN, Bauli Foods etc
- Total potential handled by the team in terms of revenue per annum is 72 crores
- Engaging with customers across various departments very closely and keeping a tap on their new requirements and working very closely with them for all their new requirement, market launches etc
- Decision making capability in terms of giving quotations to client and thus kickstart their new projects
- Close monitoring on monthly business done with client against the target numbers with regards to both volume and sales revenue
- Responsible for compensating the shortfall if any is seen in terms of target achieved both volume and sale value wise either by approaching new client or churning out new SKU'S from existing clients
- Ensuring that we get 100% SOB or maintaining our SOB with client by establishing multi level rapport amongst all the hierarchies at the client side.
- Have worked very closely across all the hierarchy in Ferrero India and was successful in commercializing 3 new projects for HPPL
- Total new business added per month for HPPL is around 8 Mn
- Have added three new customers like Wiekfield India, Tong garden and Green smart wood in our kitty which is an additional business for HPPL of approx
- 2 Mn per month currently which is expected to grow to 5 Mn per month from Jan 2021
- In touch with a new customer called as Pitambari which is expected to get commercialized from Jan 2021
- This will add additional business of 2 Mn per month
- Have received appreciation from few clients for the outstanding service given to them to cater to their urgent requirements when needed by them.
Sr. Manager Sales
SSF India Plastics
02.2017 - 06.2019
- One of the leading manufacturers for rigid plastic packaging and engineering components
- SSF's molding operations include injection molding, extrusion- blow molding, injection- blow molding and injection stretch blow molding etc), Responsibility : Responsible for new Business Development in west region and also Servicing existing key clients based out of west and north region # To partner with clients and handling their new projects from concept to delivery
- Servicing some of their key strategic clients like Mondelez, Castrol , GSK, Himalaya, Nivea , Wrigley, Nestle, ITC etc
- Working on new developments with new clients as well as generating new business from the existing clients
- Engaging with customers right from the concept initiation stage till the delivery which includes design conceptualization, mould designing, different line trials at our end as well as client's end and finally delivering the commercial orders on time with sheer consistency in quality
- To work in a team and ensuring all timelines are met at respective stages of the development
- Continuously in touch with the factory team and head office team for sample follow up, trial alignments, quality concerns, regular dispatches, quotations, payment follow up etc
- Submission of quotes to clients by understanding their requirement
- Mapping their requirement to our technical capability and feasibility and then taking an action accordingly
- Keeping a track of month on month business client wise both wrt sales volume and sales revenue
- Bought new business for SSF team from Nivea for their facewash which is recently launched in the market
- This product has got a good consumer feedback and hence expecting around 3 crores of business annually for the organization
- Awarded with four new business from ITC for their homecare and personal care range
- This will fetch a revenue of approx
- 24 crore on a yearly basis to the organization
- In continuous touch with Mondelez and Wrigley for their new development which is expected to commercialize soon.
Manager Sales
Manipal Technologies Limited
05.2016 - 02.2017
- Is a part of the US $ 1 billion Manipal group, a group that has been a pioneer in Banking, Security Printing, Packaging & Labels, Education, Healthcare and Media etc.), Sales
- Responsibility : Responsible for new Business Development in west region
- Constantly Engaging and interacting with new clients to ensure that development Targets are met
- Responsible for business growth of west region and ensuring to achieve highest sale revenue
- Connecting with new clients on a regular basis and understand their requirement
- Managing overall sales transactions like getting new business, sample follow-up, quotation, negotiation, dispatch, payment and follow up
- Continuously in Sync with factory team to ensure100% delivery timelines
- Increasing interactions with new clients (like HPCL, Unichem labs, Sun Pharma, Capital
- Foods, Shaina labs, Wockhardt, Gini and Jony, Aurochem labs etc.) put efforts to negotiate prices, collect outstanding dues in 30 days, close all short collection and maintain complete documentation
- Maintain material code information in SAP system
- Started business with HPCL from June 2016 , which was a breakthrough for Manipal in the lubricant industry
- Also developed other new clients like General Mills, Danone, Ajanta India Limited
Manager - Marketing and Sales
Parksons Packaging Limited
03.2012 - 04.2016
- India's leading manufacturers of different types of folding board cartons)
- Handling entire business of Unilever India Exports Limited and developing new clients or getting new business from HUL. Also handling Other clients like Jyothy Labs, V guard, General Mills, Indian Oil, HPCL, Danone, Ajanta Limited etc.
- Managing export business of one of the leading FMCG i.e. Hindustan Unilever limited for folding board cartons.
- Speaking to Global buyers of HUL on a regular basis and understand their requirement and be their partners till the time the product is launched.
- Managing overall sales transactions worth $700K every month with HUL, Jyothy Labs and V guard.
- Developing new customers across all new segments which has a good growth opportunity in terms of cartons. (At present I am into development of few clients like Indian Oil, Danone, Ajanta Limited etc.)
- Managing relationships with various people around various categories in HUL exports which contributes to around 30% business of Parksons Packaging Limited.
- Responsible for visiting client factories to understand their filling capacity, types of machines utilized, working standards as per GMP & HMP norms.
- Responsible for the submission of quotes to the client depending on their requirement in folding board cartons.
- Successfully achieved Sales & Revenue target month on month
- Led efforts to negotiate prices, collect outstanding dues in 30 days, closed all short collection and maintained complete documentation & Maintained material code information in SAP system
- Received an appreciation mail from the client for addressing their queries, complaints and aligning their deliveries on time.
- Developed a breakthrough business for Parksons into Lubricant segment i.e developed HPCL (Hindustan Petroleum Corporation Limited) with a potential of around 50 lakhs per month. Right now in continuous speaking terms with a giant in lubricant industry i.e Indian Oil for getting our cartons introduced in the market. Orders expected from Indian Oil by July 2015 for their servo synthetic oil brand.
Key Accounts Manager
Essel Propack Limited
12.2009 - 02.2012
- World's leading manufacturers of lami tubes and seamless tubes), Customer service and developing new customers or getting new
- Handling major clients like GSK Pharmaceuticals, Olivia Cosmetics, Piramal Healthcare
- Godrej and many more pharma customers
- Handling around 20 to 25 existing clients with new developments
- Servicing all the above clients like loading of the new artworks, releasing the sales order in SAP system, interacting with customer's, visiting them and their factories regularly and addressing their delivery issues
- Developing new business with the existing clients by introducing new variants and developing new client's altogether who are currently buying tubes from the competitors.
- Collecting money from clients as per the due dates and keeping a track on short collections month on month
- Keeping a track of actual volume achieved for each set of client against their budgeted volume
- Addressing the quality complaints raised by the clients by proper coordination with factory and the respective people
- To convert most of the new enquiries into commercial orders.
Education
Post Graduate Diploma - Packaging Science and Technology
SIES College
MBA - Diploma Course in Material Management
Welingkar's Institute of Management
Skills
- Product Knowledge
- Sales Expertise
- Account Servicing
- Complex Project Negotiations
Accomplishments
- Won first prize, a gold medal, certificate and a cash prize for most Creative Packaging called as Combi pack during PGDPST Course in SIES sponsored by Essel Propack.
- Won third prize, a gold medal and a certificate for Packaging of Shredded Coconut.
- Won a certificate and cash prize for being the best Student sponsored by Perkin Elmer India Pvt Ltd in the subject of Testing and Quality Control.
- Won a gold medal, cash prize and a certificate for being the Best Student of the year
- Won a gold medal, cash prize and a certificate for excellence and being the Best Girl Student.
Timeline
Sales Manager
Sonic Packaging Industries
02.2022 - Current
Sr. Manager Sales
Hutamaki
07.2019 - 09.2020
Sr. Manager Sales
SSF India Plastics
02.2017 - 06.2019
Manager Sales
Manipal Technologies Limited
05.2016 - 02.2017
Manager - Marketing and Sales
Parksons Packaging Limited
03.2012 - 04.2016
Key Accounts Manager
Essel Propack Limited
12.2009 - 02.2012
Post Graduate Diploma - Packaging Science and Technology
SIES College
MBA - Diploma Course in Material Management
Welingkar's Institute of Management
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