Deepak MC

SEO

• Implemented SEO strategies for website, improved search engine performance, attracted new users and drove growth based on keyword research and strategy, competitive analysis, domain authority
• Applied ethical SEO best practices in performing keyword research, competitive analysis, content optimization, meta tag creation, alt tag creation
• Analyzed keyword stats, recommended keyword suggestions and placement for website content, blogs, and guest posting
• Performing research, analyzing data and developing key insights and action plans based on campaign results
• Managed outsourced writers for website, blog, and guest post content creation; assigned topics, provided keywords and edited content
• Link building in targeted local directories; creation and management of listings in both "top 20" sources (i.e. Google, Yelp and Bing), as well as local search and niche-specific
• Track content across its lifecycles, optimize top performing content and provide recommendations that help enhance web content strategy
• Excellent problem solving and analytical skills and the ability to communicate and work effectively with others
• Work closely with regional marketing, PR, social, merchandising and SEM team
• Directed SEO efforts in redesign of website increasing ease of use .
• Created competitor analysis reports to show the strengths and weakness of competitors
• Implemented Rich Snippets & structured data for all on going projects
• Claimed existing business listings on clients' behalf and provided location data syndication to data aggregators
• Prepare quarterly SEO report and share it to HOD and discuss on future road maps and target.

• Developed entirely new website based on wordpress platform
• Implemented first SEO-driven organic strategy which boosted lead generation by 100% in 12 months while increasing total sales by 65%
• Managed on-page and off-page SEO thus advancing front page organic rankings in a timely matter
• Develop SEO strategies based on keyword research, keyword strategy, competitive analysis, domain authority, current rankings, and other factors that contribute to developing a successful SEO campaign
• Wrote optimized copy, code and built SEO dominance through geo-targeted, PPC buys, A/B split testing, link building, landing page optimization, smart tagging and more
• Handling entire paid online advertising like, Adwords
• Outbrain, Quora ads,
• Linkedin
• Targeting entire India and GCC countries
• Research and analyze competitor advertising links
• Working close with the stakeholders of the company to understand more about the business and frequently update them SEM performance and strategic inputs
• Forecasting Monthly/Quarterly/Yearly Spend, Orders, Revenue, ROAS based on trend
• Optimize copy and landing pages for search engine marketing
• Led ROI optimization through web analytic to develop and implement key web metrics across
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling

• Perform Website analysis and reporting.
• Performing Keyword and Competitive Researches.
• Marketing and maintenance of websites by performing On Page and Off Page strategies
• Onpage developments by improving META tags, Header tags, ALT tags, robots.txt, Sitemaps, content Optimization, internal linking structure etc
• Link Building activities directory submissions, social bookmarking, article submissions, Google groups, Classifieds, Press Release submission
• Forum Posting & commenting, RSS feed Submissions, blog submissions & commenting link exchange, email marketing and SMM

• Optimizing the websites to increase the traffic
• Keyword Researching
• Configuring Google Webmaster Central Tool
• Monitoring the Website Traffic with Google Analytics Tools
• Email Marketing: - Tracking of E-mail Campaign Through MailChimp and SendGrid
• Link Building: One way link, Reciprocal links & Three way Linking.