Deepakraj Selvam
Amherst,MA
Quote
Opportunities Don't happen.You create them.
Chris Grosser
Overview
5
5
years of professional experience
1
1
year of post-secondary education
Work History
CRM Technical Executive
University of Massachusetts Amherst
06.2023 - Current
- Managed marketing automation in Salesforce Marketing Cloud boosting an engagement by 20% and conversion rates by 15%
- Managed the technical documentation of Confluence pages, while contributing to the resolution of Jira tickets to support team goals enhancing team productivity by 10%
- Collaborated with cross functional teams, enhancing campaign performance by providing technical guidance and solutions, leading to a 12% increase in campaign efficiency
- Delivered technical support for Salesforce Marketing Cloud within the MARCOM division at UMass Amherst, ensuring a 99% platform uptime and seamless functionality
- Conducted comprehensive data analysis and reporting on campaign performance using Salesforce Marketing Cloud's analytics platform, optimizing marketing strategies, and driving a remarkable 25% increase in ROI
- Skills used: Salesforce Marketing Cloud, Data analysis, Jira, Marketing strategy, Marketing Campaign
Senior Market Research Analyst/Executive
Freshworks
Chennai, Tamil Nadu
04.2021 - 08.2022
- Led a team of 5 market researchers, helping in a 25% increase in market demand, contributing to the company going public with $300 Million in revenue
- Designed and executed 100+ comprehensive market research projects, delivering actionable insights that led to a 10% improvement in customer satisfaction and a 12% increase in customer retention
- Developed and implemented data collection methodologies, resulting in a 20% reduction in research costs while maintaining data quality
- Applied statistical analysis tools like R, to interpret the market data, leading to an 8% improvement in forecasting accuracy
- Collaborated with cross-functional teams like sales, and support teams to translate research findings into effective marketing campaigns, resulting in a 35% increase in ROI on marketing spend
- Skills used: SQL, Market Analysis, R, Leadership, Collaboration, Data Analysis, data-driven, decision making, business strategy.
Market Research Analyst/Executive
Freshworks
Chennai, Tamil Nadu
02.2019 - 03.2021
- Presented research findings to senior management, leading to a 10% increase in strategic decision accuracy and a 15% boost in resource allocation efficiency
- Continuously monitored industry trends and competitive landscape, enabling the company to capture a 5% gain in market during market disruptions
- Collected data on consumers and competitors using ZoomInfo and LinkedIn Navigator, analyzed, and consolidated information into actionable items, and provided a detailed report to the sales department to close deals which increased the revenue by above 250% every year
- Analyzed data of over 1 million per month using SQL Studio, Snowflake, Power BI, and Tableau for competitive analysis
- Created dashboards on monthly ticket counts for Senior Management review using Power BI and Freshworks CRM
- Skills used: SQL, Snowflake, Power BI, Tableau, CRM, lead generation, communication skills and integrity
- Lead Management Automation, Marketing Operations, Integrated Openprise into Freshworks CRM improved accuracy by 98%; Created a successful lead-scoring system for the inbound lead funnel in the Freshworks CRM, resulting in accuracy in the lead assignment of 85%
- Implemented lead enrichment tool Leadspace with the help of Postman API; this automation idea has become one of the most successful implementations in the Marketing Operations team in a SaaS setup
- Financial & Managerial Accounting: Business Report of HMC Performance Analytics, UMass Amherst
- Conducted performance analysis of motor corporation using Tableau and Excel to provide recommendations of where the company should allocate resources to maximize market performance and revenue
- Completed financial and operational analysis to forecast where the company would lose revenue and provided recommendations to identify growing markets and hot spots in which to focus.
Education
Master of Science - Business Analytics
University of Massachusetts Amherst
Amherst, MA 09.2022 - 12.2023
Bachelor of Science - Aeronautical Engineering
Anna University
April 2018
Skills
- TECHNICAL SKILLS & CERTIFICATIONS
- Proficient in DBMS, SQL, Tableau, Python, R, VBA for Excel, MS Advanced Excel, Power BI, Business Management, MS Access
- Requirements Analysis, Analytical thinking, Business Analysis Market Research, Marketing Automation and creating Journeys
- Customer Relationship Management: Freshworks CRM, Salesforce CRM, Salesforce Marketing Cloud, Marketo
Work Preference
Work Type
Full TimeLocation Preference
On-SiteHybridTimeline
CRM Technical Executive
University of Massachusetts Amherst
06.2023 - Current
Master of Science - Business Analytics
University of Massachusetts Amherst
09.2022 - 12.2023
Senior Market Research Analyst/Executive
Freshworks
04.2021 - 08.2022
Market Research Analyst/Executive
Freshworks
02.2019 - 03.2021
Bachelor of Science - Aeronautical Engineering
Anna University