DEEPTHI MARTHI

My primary responsibility is to monitor, analyze, and interpret key performance indicators (KPIs) across various facets of Amazon's Seller Central platform, utilizing data-driven insights to identify trends and drive strategic decision-making:

• Additionally, I play a key role in supporting the establishment and growth of Epsilon Electronics' newly launched E-Commerce Division, contributing to a $1M increase in revenue over the past 11 months
• Optimize product listings, keywords, images, and content to improve search rankings, conversion rates, and customer reviews across multiple e-commerce marketplaces, driving sales and enhancing visibility
• Conduct product research and competitor market analysis to identify current product trends, enabling expansion into new product categories and driving growth
• Manage daily account operations for Amazon 3P, Walmart, and Wayfair
• Execute Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display, to drive targeted traffic and sales, ensuring alignment with business goals and performance targets
• Continuously monitor the performance of multiple campaigns, analyze Return on Ad Spend (ROAS), Ad Spend (ACOS), and implement ongoing optimization strategies to meet and exceed assigned KPIs
• Collaborate with inventory teams, suppliers, and customer service to ensure optimal stock levels, manage FBA operations, and deliver exceptional customer experiences in the e-commerce space
• Conduct keyword research and implement SEO best practices to improve product visibility using seller tools like Helium10/Market Tracker 360/Jungle Scout for keyword research to improve organic rankings and increase brand awareness
• Stay updated on industry trends, algorithms, and competitor activity to identify growth opportunities and incorporate innovative strategies to enhance growth

Spearheaded client onboarding, strategy development, and growth for a $5M+ portfolio across Amazon 3P, and Walmart marketplace channels. Acted as the primary point of contact, overseeing KPIs, mentoring direct reports, and cultivating strategic relationships with Amazon and marketing teams to optimize client satisfaction, and drive up-selling opportunities.

• Collaborate with the global seller central and retail media team to create digital products (optimize listings, A+ content, PPC campaigns, pricing, deals and coupons, and store pages), and implement them into the corresponding marketplace platforms: Amazon and Walmart seller accounts for different clients (apparel, home appliances, sports and automotive, consumer electronics, and beauty brands) across North America, Turkey, and Europe.
• Onboard and set up new marketplaces for clients based on the clients' needs, and expand their product base.
• Monitor and analyze market trends, product research, competitor activities, and customer behavior to identify growth opportunities.
• Manage the integration and synchronization of product listings across multiple platforms using Listing Mirror software.
• Analyze Amazon Seller Central data, brand analytics, and other reporting tools to assess performance and extract actionable insights to help drive decisions on advertising, promotions/deals, content, SEO, and pricing to increase traffic, conversion, and market share.
• Oversee marketplace account health, resolve and fix several product policy compliance issues, and other product listing issues on Amazon that generated an average of $500K in monthly revenue for multiple clients daily; reviewed SOW/SLA client agreement contracts.
• Work with cross-functional teams, and oversee the campaign budget and performance.
• Translate account-specific content, upload data feed files, and advertising and promotion strategies into plans of action that generate over USD 5.5 million per year.
• Send weekly/monthly Seller Central reports using seller tools: Pacvue, Jungle Scout, Helium10, and Amazon DSP.
• Create and track the client’s project progress using the Trello project management board. Track automated campaigns, reports, and budgets on the Pacvue platform.

Established and led a new e-commerce division, conducting product research to identify trending and profitable items for online marketplaces. Developed PPC ad campaigns for newly launched products, and managed online marketplace accounts for electronics, cookware, and small home appliances on Amazon, Walmart, and Wayfair.

Identified growth opportunities that generated $1.3 million in revenue over 12 months. Led the setup and onboarding of new online marketplaces, overseeing complete product listings, and account management:

• Created and optimized product listings, uploaded listings via a listing mirror/channel advisor to maintain product consistency across all marketplaces, and created new and optimized existing product listings on Amazon Seller Central, Vendor Central, Wal-Mart, Home Depot, Wayfair, Groupon, Overstock, Newegg, and CommerceHub.
• Analyze insights from Amazon sales and business reports to recommend areas of improvement and identify the problem areas.
• Create PPC campaigns for new products, and optimize existing campaigns.
• Coordinate with the marketing department to help maximize product page and image optimization, manage monthly calendars, and schedule email campaigns.
• Upload inventory files, and manage pricing and promotions on all marketplaces.
• Track e-commerce website data, marketplaces, and performance metrics.
• Monitor competitors' listings for better keywords and ranking.
• Worked closely with the marketing team to support the creation of effective seasonal promotional activities to increase sales.

Responsible for managing the company's EDI order processing, assisting in content management, and creating/optimizing new product listings for the online website and marketplace sales channels.

• Assist the shipping department to ensure the timely delivery of B2B/dropship customer orders.
• Managed the company's EDI portal and online sales channels, such as Amazon, eBay, Wal-Mart, Sears, New Egg, and Hayneedle.
• Developed long-term relationships with my portfolio of assigned customers, and maintained a 95% satisfaction rate over 12 months as a customer account executive.