Deepti Turlapati
Summary
Results Driven media sales leader with proven history of driving sales growth and leading high-performing teams with deep expertise in digital and linear ad sales and a strong understanding of performance-based advertising models. Successfully managed large client portfolios and secured key partnerships to enhance revenue streams. Demonstrated expertise in strategic planning and negotiation, consistently fostering team collaboration and achieving significant sales targets.
Overview
19
19
years of professional experience
Work History
Senior Group Sales Manager, Commerce
Google
04.2023 - Current
- Lead a team of senior sellers (AE & AM) with a $1B annual spend portfolio, driving 11% year-over-year growth. Consistently exceeding revenue targets and proactively adapting strategies to market dynamics. Spearheading organizational initiatives such as commerce Holiday GTM and achieved 23% QOQ growth in Q4`24 across clients such as Wegmans, RareCarat, Olaplex, Nobull, Dillards, Brooklinen, ColeHaan, Edible arrangements, Tory Burch etc.
- Led people pillar focusing on career development, including seller training programs and product level-up programs to stay up to date on digital strategies - resulting in growth of employee satisfaction by 10 points. Contributing to thought leadership through manager development programs, cross-functional collaboration, and strategic planning for key events like Venture capital summits and Think retail events.
- Streamlined internal processes by incorporating AI features to increasing efficiency by providing thought leadership across commerce to create dashboards across internal CRMs.
Group Sales Manager, Traditional Media Agency
Google
05.2022 - 04.2023
- Lead a team of sellers with a $500M portfolio of key accounts within a traditional agency team, achieving 120% year-over-year growth. Successfully led organizational initiatives to streamline processes, enhance seller performance, and foster cross-functional collaboration.
- Led adoption taskforce to increase product adoption across IPG and WPP resulting 28% growth QOQ in Q3`22 across clients like David Yurman, Plan B, Cliff Bar, Duracell, BP , Fila, Harley Davidson, remy Martin etc
Sr. Industry Manager, Global Strategic Sales
Microsoft
07.2015 - 04.2022
- Led a $38M+ book of business across agencies and brands, driving full-cycle sales and transitioning clients to digital. Built C-level relationships for strategic revenue, while leading forecasting and analysis to share industry insights for client such as CapOne, Marriott, Spirit mobile, Reservations.com, Citibank, Taxact , Toysrus etc.
Lead, Planning – ADCOLOR Advisory Board (Volunteer)
ADCOLOR
02.2019 - 01.2022
- Led the ADCOLOR advisory board's FUTURES program, overseeing candidate selection, content development, and speaker engagement. Developed strategic frameworks for partner collaboration and managed communication for internal/external audiences. Successfully navigated deadlines and adapted to unexpected challenges, including transitioning to virtual conferences during COVID.
Head of Paid Search
Barracuda Digital
04.2014 - 04.2015
- Led and grew a paid search and biddable media team managing £10M annual spend across clients like Dune, Penhaligon's, Royal Foundation,Staysure, Quickbooks, Lloyds Bank etc. Restructured operations to support growth, reduce costs, and enhance service. Improved employee retention by 20% through new training, orientation, and recognition programs.
Sr. Account Manager
Dentsu Aegis
01.2014 - 04.2014
- Led a team of 4 PPC Executives, focusing on their career growth, while managing Vauxhall Motors as a top client. Managed end-to-end paid search campaigns for Vauxhall Motors UK with £6M annual spend, utilizing platforms like Marin and Omniture.
Associate Account Strategist
Google
12.2012 - 12.2013
- Led a 33-person team, managing workflow and career development. Oversaw UKI advertiser accounts, optimizing performance and ROI. Served as Google AdWords expert, developing global advertising solutions and collaborating to maximize revenue.
Business Analyst - RISK
Google
10.2009 - 03.2012
- Led a team of 2, implementing workflow automation and chat processes for efficiency. Oversaw end-to-end revenue operations, balancing risk with client satisfaction and spend. Identified and reported multiple hack networks as part of the Account Hijacking Team, preventing payment fraud and suspicious activities.
Search Quality associate - WebSpam
Google
03.2006 - 09.2009
- Identified and mitigated spam patterns, creating market-specific policies. Led Google AdSense violation reporting, mentoring the team to detect and address violations. Automated the workflow between AdSense North America and SQE India. Trained new hires and restructured training resources.
Education
Master of Science - Information Technology
Anna University
India 06-2005
Bachelor of Science - Computer Applications
Osmania University
India03-2003
Skills
- Active listening skills
- Strategic team guidance
- Cross-functional collaboration
- Strategic relationship management
- Stakeholder engagement management
- Organizational time strategies
- Event management expertise
- Strategic program leadership
- Stakeholder Management
Timeline
Senior Group Sales Manager, Commerce
Google
04.2023 - Current
Group Sales Manager, Traditional Media Agency
Google
05.2022 - 04.2023
Lead, Planning – ADCOLOR Advisory Board (Volunteer)
ADCOLOR
02.2019 - 01.2022
Sr. Industry Manager, Global Strategic Sales
Microsoft
07.2015 - 04.2022
Head of Paid Search
Barracuda Digital
04.2014 - 04.2015
Sr. Account Manager
Dentsu Aegis
01.2014 - 04.2014
Associate Account Strategist
Google
12.2012 - 12.2013
Business Analyst - RISK
Google
10.2009 - 03.2012
Search Quality associate - WebSpam
Google
03.2006 - 09.2009
Master of Science - Information Technology
Anna University
Bachelor of Science - Computer Applications
Osmania University
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