DeEsta Denver
Tualatin,OR
Summary
Customer-oriented General Manager with 15 years of experience focused on increasing revenues and expanding margin. Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen.
Overview
18
18
years of professional experience
Work History
General Manager
Spire Hospitality
10.2020 - Current
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
General Manager
Aimbridge Hospitality
09.2017 - 10.2020
- Developed and implemented strategies to increase sales and profitability.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Build budgets and forecasts for weekly, monthly & quarterly reporting.
- Oversee daily operations of all departments to include financials, payroll, marketing and sales.
- Act as hotel HR manager implementing monthly trainings, meetings and DoubleTree CARE committee.
- Schedule monthly volunteer activities and established hotel safety committees.
- Implemented regional training programs, for area hotels, for managers & new hires
- Inspect rooms and oversaw preventative maintenance programs
- Took an active roll in the Aimbridge Hospitality New GM mentorship program
General Manager
DoubleTree by Hilton
06.2015 - 09.2017
- Enhanced operational performance by developing effective business strategies, systems and procedures.
- Established clear performance goals and metrics for revenue, P&L, customer service and customer retention.
- Designed sales and service strategies to improve revenue and retention.
- Trained, managed and motivated employees to promote professional skill development.
- Implemented regional training programs for area hotels, managers & new hires.
- Mentored multiple employees through the Aimbridge Hospitality apprenticeship program in partnership with AHLEI.
General Manager
DoubleTree by Hilton
03.2012 - 06.2015
- Managed Sales & Marketing, Operations, F&B and Maintenance departments
- Developed a solid management team to take the hotel through a $1.5 million conversion from an independent brand to DoubleTree by Hilton
- Built budgets and forecast for weekly, monthly & quarterly reporting
- Oversaw daily operations of accounting, payroll, HR, marketing and sales.
- Inspected rooms and oversaw preventative maintenance programs.
- Awarded Aimbridge Hospitality Excellence in Leadership 2013
General Manager
Phoenix Inn Suites Beaverton
05.2008 - 03.2012
- Nominated Aimbridge Hospitality GM of year 2011.
- Managed daily operation of a 98 key independent hotel.
- Built budgets and forecasts for weekly, monthly & quarterly reporting.
- Established hotel volunteer & fitness programs.
- Managed hotel through $100k renovation.
Sales Manager
Phoenix Inn Suites Albany
01.2006 - 01.2008
- Managed 80+ corporate accounts for a 93 key hotel
- Elected to the board of directors for the Albany visitors association •Managed all groups and meetings
- Served on the board of the Lebanon tourism committee and on the board of the Lebanon/Albany business awards.
Education
Certified Hotel Administrator -
American Hotel Lodging & Educational Institute
2019
Bachelor of Science - Sociology
Oregon State University
2006
Associate of Arts -
Linn Benton Community College
2004
Skills
- Budgets
- Conversion
- Financials
- HR/Payroll
- Marketing
- Problem resolution
- Team management
- MS Office
- Reporting
- Safety
- Relationship development
- Training programs
Affiliations
Leader who develops productive teams, accomplishing objectives and grows business
•Experience in growing team through changing financial environments
•Strategic thinker focused on planning and executing to produce measurable results
•Interpersonal skills and leadership to develop capacity and skills of co-workers
•Great communicator who listens and asks questions to understand and accomplish vision
Timeline
General Manager
Spire Hospitality
10.2020 - Current
General Manager
Aimbridge Hospitality
09.2017 - 10.2020
General Manager
DoubleTree by Hilton
06.2015 - 09.2017
General Manager
DoubleTree by Hilton
03.2012 - 06.2015
General Manager
Phoenix Inn Suites Beaverton
05.2008 - 03.2012
Sales Manager
Phoenix Inn Suites Albany
01.2006 - 01.2008
Certified Hotel Administrator -
American Hotel Lodging & Educational Institute
Bachelor of Science - Sociology
Oregon State University
Associate of Arts -
Linn Benton Community College
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