DeEtta Schey
Mora,MN
Summary
Senior Communications Graphic Designer with a track record of success at Ethos Veterinary Health, overseeing strategic campaigns and managing over 700 projects each year. Specialized in optimizing marketing operations and mentoring teams, resulting in a 50% reduction in campaign turnaround time. Enhanced brand visibility and engagement across various channels through effective process streamlining.
Overview
18
18
years of professional experience
Work History
Senior Communications Graphic Designer / Creative Project Manager
Ethos Veterinary Health
03.2022 - Current
- Partner with Marketing Managers to lead strategic campaigns across 145 hospitals nationwide, supporting service-line growth, client engagement, and recruitment initiatives.
- Directly manage 700+ creative and marketing projects annually, including branding, digital campaigns, collateral, event promotions, and multi-channel advertising.
- Streamlined marketing operations by implementing a company-wide Creative Request system (Asana) with SOPs, improving intake efficiency and project tracking.
- Reduced campaign turnaround time by 50% (from 4+ weeks to ~2 weeks), boosting speed-to-market and marketing impact.
- Built and maintain a centralized brand asset library, ensuring alignment across regional teams and hospital partners.
- Train and mentor marketing team members on campaign execution, creative processes, and brand standards.
Freelance Marketing & Creative Strategist
Arabian Origins Marketing
05.2007 - 05.2023
- Developed integrated marketing strategies for equine, veterinary, and lifestyle brands, aligning creative output with client business goals.
- Managed campaigns across social, print, and digital channels, driving measurable growth in engagement and brand recognition.
- Directed brand identity projects, including messaging, visuals, and positioning, ensuring consistency across all customer touchpoints.
- Acted as a consultant and project manager, overseeing timelines, budgets, and vendor relationships.
Digital Design Specialist
MyRacehorse
02.2021 - 03.2022
- Collaborated with Account Managers to design and deliver campaigns that supported nationwide marketing initiatives.
- Aligned creative deliverables with strategic brand positioning and business objectives.
- Managed multiple projects simultaneously using Monday CRM, ensuring on-time delivery.
Graphic Designer
Grand Slam Social
08.2019 - 02.2021
- Supported high-profile clients (Breeders’ Cup, Del Mar Thoroughbred Club) with marketing materials and digital campaigns.
- Developed branding and logos that elevated client visibility across print, digital, and event platforms.
Advertising Sales Manager & Graphic Designer
Arabian Horse Association
Aurora, USA
06.2016 - 06.2019
- Directed advertising sales and creative strategy for national equine publications, blending marketing and design leadership.
- Oversaw rebranding of the association’s digital database platform, enhancing user engagement and retention.
- Collaborated with editorial, sales, and marketing teams to deliver publications on tight timelines.
Education
A.A.S. - Communication Art and Design
Central Lakes College
01-2009
A.A. - Photography
Central Lakes College
01-2007
Skills
- Marketing strategy and campaign development
- Cross-functional leadership
- Brand development and multi-channel marketing
- Creative team leadership
- Workflow optimization and process design
- Content strategy across platforms
- Vendor collaboration
- Analytics and performance tracking
- Marketing operations optimization
- Visual brand strategy
- Team mentorship and training
- Adobe Creative Suite proficiency
- Project management tools expertise
- Graphic design skills - digital and print
- Team collaboration strategies
- Time management techniques
- Problem-solving abilities
- Creative direction expertise
- Production coordination skills
Marketing And Leadership Skills
- Marketing Operations & Process Optimization
- Brand Development & Visual Strategy
- Campaign Analytics & Performance Tracking
- Team Leadership, Mentorship, and Training
- Adobe Creative Suite, AfterEffects
- Project Management Tools: Asana, Monday CRM
Timeline
Senior Communications Graphic Designer / Creative Project Manager
Ethos Veterinary Health
03.2022 - Current
Digital Design Specialist
MyRacehorse
02.2021 - 03.2022
Graphic Designer
Grand Slam Social
08.2019 - 02.2021
Advertising Sales Manager & Graphic Designer
Arabian Horse Association
06.2016 - 06.2019
Freelance Marketing & Creative Strategist
Arabian Origins Marketing
05.2007 - 05.2023
A.A.S. - Communication Art and Design
Central Lakes College
A.A. - Photography
Central Lakes College
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