Defne Kucukpilakci
Los Angeles,CA
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
6
6
Certifications
3
3
Languages
Work History
Operational Development Specialist
GETİR Perakende Lojistik A.Ş.
05.2022 - 09.2023
- I identified pain points in the operation by monitoring the performance of the courier operation daily
- I have determined various actions that can be taken to eliminate these pain points, such as route optimization and changing the configs in the courier assignment algorithm
- To increase customer satisfaction, I carried out a project on tagging courier comments
- At first, customer comments were read and tagged individually, so it was a long-lasting manual job
- To make this study more efficient, I automated the process by matching the tags I prepared with various keywords in the comments and made my analysis accordingly
- To better understand customers' comments and analyze the results, we made an improvement that will allow customers to choose from the tags we have prepared instead of having them write comments
- Attended training programs to deepen professional skillset and assisted in training fellow store associates on existing and new training programs
Customer Development IC New Project Gen-Next
Unilever Sanayi ve Ticaret Türk A.Ş.
11.2021 - 04.2022
- I took part in the Ice-Cream with Meal project
- In this project, I organized various campaigns to get customers to gain eating ice cream after dinner habit
- I prepared suggestions such as which ice cream menu we should promote on which occasion and which ice cream menu we should promote for fast food chains such as Burger King, Popeyes, Sbarro, KFC, etc., and what kind of bundle we should create with new products and launch a campaign
- I analyzed and reported the performance of the campaigns
- As a result of the analysis, I came up with sales and marketing strategies that could be done to boost the campaign
E-Commerce Category Intern
A.S. Watson Güzellik ve Bakım Ürünleri Tic. A.Ş.
08.2021 - 11.2021
- During the campaign periods, I took part in the preparation of the communication plan, and the design of the content, campaign, and processes in the marketing activities
- I defined the price and promotion information about the products
- I regularly reported the performance, sales and margin of the promotions and campaigns
- By examining previous campaigns data, I made forecasts for campaigns to be released, and these forecast processes also provided support for sales and marketing strategies
- I took part in the planning and negotiation process of the campaigns to be made throughout the year by meeting with the suppliers
Marketing Intern
Hepsiburada D-Market Elektronik Hizmetler ve Ticaret A.Ş.
07.2020 - 08.2020
- Marketing Department, Market Research Sub-branch
- A project was made on the consumer behavior of the Z generation
- By conducting market research, I analyzed previous research data on consumer behavior from global sources
- According to the findings and results, I made a survey with nearly 200 participants
- Based on the results, I presented various suggestions to the team and managers
Production Intern
Borusan Holding Supsan Motor Supapları San. ve Tic. A.Ş.
07.2019 - 08.2019
- Production and Quality Control Department
- I was involved in production time and productivity planning process
- I was responsible for improvement of final quality control, timelines, and workspaces
- I was also trained on quality control selection criteria process
Education
Marketing Concentration with Digital Marketing
UCLA
Los Angeles, CA 01.2023 - 01.2024
Bachelor of Science - Industrial Engineering
Ihsan Doğramacı Bilkent University
Ankara 01.2016 - 01.2021
Skills
MS Officeundefined
Extracurricular Activities
2018-2019, Social Relations, Audit and Consulting Club (ACC), Board Member
2018-2019, Coffee Club Bilkent, Board Member of Organization
2017-2019, Toplumsal Duyarlılık Projeleri (TDP), Volunteer
2017-2018, AIESEC, Committee Member, Volunteer
2017, BOSCH Şimdi Sıra Bende
2016-2017, Operational Research Club (OR), Committee Member and Active Member
2015, TUBİTAK 46. Ortaöğretim Öğrencileri Araştırma Projeleri Yarışması
2012-2013, Comenius Project
Certification
Google Analytics Certification
Timeline
Marketing Concentration with Digital Marketing
UCLA
01.2023 - 01.2024
Google Analytics Certification
10-2022
LinkedIn Certified Marketing Insider
10-2022
Project Management Foundations
09-2022
Power BI
06-2022
Operational Development Specialist
GETİR Perakende Lojistik A.Ş.
05.2022 - 09.2023
Unilever Data Driven Customer Development Essentials
04-2022
Unilever eCommerce Accelerator Hub Essentials
04-2022
Customer Development IC New Project Gen-Next
Unilever Sanayi ve Ticaret Türk A.Ş.
11.2021 - 04.2022
E-Commerce Category Intern
A.S. Watson Güzellik ve Bakım Ürünleri Tic. A.Ş.
08.2021 - 11.2021
Marketing Intern
Hepsiburada D-Market Elektronik Hizmetler ve Ticaret A.Ş.
07.2020 - 08.2020
Production Intern
Borusan Holding Supsan Motor Supapları San. ve Tic. A.Ş.
07.2019 - 08.2019
Bachelor of Science - Industrial Engineering
Ihsan Doğramacı Bilkent University
01.2016 - 01.2021
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