Deiara Campbell

• Responsible for supporting and growing franchise sales, traffic and profitability by planning and executing regional marketing plans; aiding in execution of national marketing promotions; supports analysis of promotions, marketing programs and new product introductions; influences franchisee sales and profitability by making data driven recommendations; overseeing regional budget allocations for multiple markets; performs restaurant visits throughout territory while fostering relationships with franchise partners. Oversee over 100 restaurants across 9 DMAs.

• Lead creation, development and implementation of new internal LSM website, centralized marketing resources for entire corporation
• Developed and implemented LSM plans and programs for restaurants
• Developed and implemented re-image plans for current and future remodeled restaurants
• Implemented local strategies in support of national programs and promotions by initiating strategic advertising projects, marketing tactics and social media alliances.
• Maintained and monitored over $500K in local budgets across four divisions for LSM executions.
• Continually maintained and improved company's reputation and positive image in markets served.
• Built and strengthened strategic relationships with vendors and advertising agencies partners.

Developed marketing plans that built sales in Krispy Kreme company and franchise locations; partnered with Operations department efforts

• Created ongoing Local Store Marketing (LSM) plans; identified marketing best practices in respective markets
• Collaborated with other Field Marketing Managers (FMM) and national marketing services to execute those plans
• Monitored all shop performance metrics and identified opportunities in shops
• Compiled business analytics in evaluating effectiveness of marketing programs, documenting results and shared key learnings with other markets worldwide
• Provided LSM training as needed
• Ensured that Krispy Kreme brand standards are adhered to in all locations
• Led planning and execution of special projects to support marketing programs across markets

Promoted twice to this level

Supervised brand promotions and endeavors for Co-op market with over 90 locations Led “All Day Breakfast” test efforts in local market through national rollout

• Participated in pillar strategic development plans for all promotional periods.
• Activated and led multicultural marketing Co-op initiatives.
• Presented relevant information to client at Co-op meetings.
• Examined all budget activity for client by adhering to McDonald's practices.

Developed relationships with McDonald's Owner/Operators and Regional staff based on McDonald's Standards

• Engaged and participated in all activities that support client and account team.
• Informed clients of QSR competitive information; generated new ideas and provided recommendations.
• Attended client functions including Grand Openings, Fundraisers and Event activations as directed.
• Worked directly with Accounting Department to resolve any billing issues
• Tracked all expenses on specific jobs within approved co-op budget line items.
• Employed range of critical thinking and decision-making skills to issues and initiatives
• Managed all broadcast and digital traffic responsibilities along with social media marketing.
• Oversaw print, OOH, broadcast and digital production jobs assigned by supervisor.
• Executed promotions, events, communication and relevant correspondence.
• Ensured execution of distribution of monthly communication to clients and restaurants within deadlines provided.

• (Formerly Children's Museum of Winston-Salem)
• Maintained and updated web site using Word Press, maintained and established media contacts, composed press releases and created email blasts.
• Promoted positive image of museum through all media resources while participating in events on behalf of Museum. Created engaging content for Pinterest, Facebook and Instagram.

Assisted with oversight of fiduciary duties on a multi-million-dollar budget for Olive Garden and Husqvarna

• Identified and matched new programming efforts for maximum client exposure
• Researched and wrote media analysis of market share for Olive Garden and Husqvarna
• Analyzed and reported effects of all casual dining competitive brands.
• Oversaw all programming efforts to increase brand awareness for client.
• Responsible for internal communications and meetings with national team members
• Assessed saving efforts on all quarterly budgets for Olive Garden and Husqvarna
• Media programs used were AdViews, Telecum and MRI.